Viral Content Researcher & Content Strategist (Grocery & Consumer Products)

I’m looking for a highly experienced content researcher and strategist who specializes in viral short-form content (TikTok, Instagram Reels, Facebook Reels, and YouTube Shorts). This is NOT a video editing position. Your job is to study what is currently performing well, analyze my existing viral content, identify patterns, and help me with video ideas that are similar to my content that can and will help my videos go viral like the previously have. The name of my brand on instagram is: @thetoted Facebook: toted co TikTok: thetoted My company sells a reusable grocery bag, and nearly all of our growth comes from organic social media. I want someone who understands why videos go viral—not someone who simply copies trend's. Responsibilities * Research viral grocery, shopping, Costco, Sam’s Club, Target, Walmart, Trader Joe’s, and consumer-product content every day. * Analyze my existing viral videos and identify why they worked. * Find recurring patterns, hooks, formats, camera angles, pacing, storytelling, and psychology. * Generate new content ideas that resemble my proven winners while still feeling fresh and original. * Present ideas in an organized document with: * Hook * Video concept * Why it could perform well * Similar examples * Suggested caption * Call-to-action * Stay on top of new trends before they become saturated. * Research competitors and adjacent creators. * Continuously bring new ideas backed by research—not guesses. ⸻ What I’m Looking For I’m looking for someone who: * Has extensive experience researching viral content. * Understands TikTok, Instagram Reels, Facebook Reels, and YouTube Shorts. * Knows how to recognize repeatable viral patterns. * Is extremely analytical. * Has excellent English communication. * Is organized and detail-oriented. * Can explain why an idea has a high chance of performing well. * Thinks like a strategist, not just a social media manager.