Virtual Assistant: Admin Support + Social Media & Marketing

Join our growing team! We’re looking for a creative, organized Virtual Assistant with marketing and social media skills to support our yoga & meditation community. This role will begin part-time (approx. 20 to 30 hours/week) for the first 2 months as a trial period, with the firm intention of transitioning to a full-time, long-term position after that. Responsibilities Social Media Management: - Develop and schedule posts across Facebook, Instagram, YouTube, and LinkedIn (personal & business accounts). - Monitor and respond to comments/messages daily. - Share posts in relevant Facebook groups weekly. - Maintain & update Linktree biweekly. - Prepare monthly content calendars using Zoho. - Generate reports using Zoho Analytics. Content Creation & Promotion: - Write weekly blogs about classes, retreats, and training programs. - Draft newsletters and manage email campaigns using iContact. - Design simple promotional materials (banners, flyers, online ads). - Promote events (retreats, meditations, workshops) across platforms such as Meetup and Facebook. Administrative Support: - Monitor and manage student accounts. - Respond to emails promptly and professionally. - Update website content as needed. - Add new contacts to iContact biweekly. - Assist in creating and maintaining referral programs. Projects & Growth Tasks: - Refine newsletter and email marketing strategies. - Analyze trends and optimize strategies (with SEO support). - Research influencers, media outlets, and promotional platforms. - Manage retreat listings (BookYogaRetreats, BookRetreats.com, Retreat.guru). - Support long-term engagement strategies for international students. What We’re Looking For: - Minimum 1 year of professional experience managing social media platforms. - Strong writing and content creation skills. - Familiarity with tools like Zoho, iContact, or similar platforms (preferred). - Up-to-date knowledge of social media trends and best practices. - Highly organized, proactive, and self-motivated. - Comfortable working remotely with regular communication and clear deadlines. How We Work: We value open communication, clear expectations, and a collaborative working style. You’ll have flexibility with your schedule, regular check-ins, and the chance to grow with us. Strong performance may lead to a full-time role.