Virtual Assistant - Social Media & Agency Operations

Virtual Assistant — Social Media & Agency Operations A boutique social media marketing agency | Remote | $6–$9/hr | Part-time to Full-time About the Agency We manage social media for 16+ clients across industries including med spa, healthcare, nonprofit, home services, interior design, and retail - primarily in Alabama and New York. We handle everything: strategy, content calendars, caption writing, graphic design, short-form video, scheduling, and client reporting. We are a founder-led agency in active growth mode, and we run on good work, clear communication, and systems that actually hold up. Role Overview We're looking for a skilled, versatile Virtual Assistant who can do two things well: keep the agency running smoothly behind the scenes AND support content creation and client deliverables across a portfolio of accounts. This is not a post-and-schedule role. You'll be writing captions, designing graphics in Canva, editing short-form video, and supporting content workflows across multiple client accounts - all while keeping the agency's admin and operations running without the founder having to chase anything down. If you're creative, organized, AI-savvy (and know when NOT to use it), and can operate independently across both client work and back-office tasks, this role was built for you. Part 1: Client Content & Account Management (MAIN PART OF THE JOB) You'll support the full content workflow across a portfolio of client accounts - with the opportunity to grow into greater account ownership over time. Caption Copywriting Write engaging, on-brand captions for Instagram, Facebook, TikTok and LinkedIn Adapt tone and voice per client - nonprofit, retail, home services, and local business all sound different Research relevant hashtags, calls to action, and best timing by platform Produce polished, error-free copy - your writing goes directly to clients Graphic Design — Canva Only (No AI-Generated Graphics) Design static posts, story graphics, and carousel content using Canva Work from existing brand templates per client (fonts, colors, logos are provided) Produce clean, professional, on-brand visuals - no AI image generation tools Canva (or similar) proficiency is required and non-negotiable; this is a firm part of the role Short-Form Video Editing Edit Reels and short-form video content from footage provided by clients or the founder Add captions, music, transitions, media overlays and branding per platform requirements Deliver scroll-stopping content optimized for Instagram Reels and Facebook Familiarity with CapCut, Adobe Premiere Rush, or similar editing tools Client Content Coordination Maintain and update content calendars in Rella Coordinate content approvals and keep scheduling on track Flag content gaps, missing assets, or upcoming bottlenecks before they become problems Communicate proactively - if something needs input, you surface it early, not late As you grow with the agency, take on increasing ownership of assigned accounts Part 2: Agency Administration & Operations (SECONDARY IF TIME ALLOWS - NOT A NECESSITY) In addition to client work, you'll own the operational backbone of the agency - the things that would otherwise fall on the founder's plate. Email & Inbox Management Monitor and triage agency email; draft responses and flag priority messages Keep inbox organized so the founder opens email and sees what needs her - not a wall of noise Monitor client communication for time-sensitive items and flag anything at risk Scheduling & Calendar Management Track key client deadlines and internal timelines across the agency Coordinate scheduling logistics when bookings fall outside the standard process Keep the founder's day organized so she's never blindsided by what's due Reporting Compile and format regular performance reports for client accounts Pull data from scheduling and analytics platforms and populate report templates Ensure reports go out on time, every time Client Assets & Organization Maintain organized Google Drive folders per client Support onboarding of new clients: gather assets, set up shared folders, populate documents Keep internal SOPs and documentation current and accessible Operations & Process Create and maintain Standard Operating Procedures (SOPs) for recurring tasks Flag anything that's falling through the cracks before it costs us a client Look for small process improvements and bring them forward - we're always getting better Our Approach to AI We expect you to have a strong, working knowledge of AI tools and how they can support agency workflows - research, caption ideation, drafting, scheduling, reporting, and administrative tasks. We are an AI-forward team and we want you to use these tools intelligently. However: we do not use AI-generated graphics for our clients. All design work is done in Canva (or similar tools) using brand templates, real photography, and original layouts. This is a firm, non-negotiable requirement. What We're Looking For Excellent written English – client-facing captions and copy must be polished and brand-accurate Canva proficiency - you can design on-brand graphics from a template without hand-holding Video editing experience - short-form Reels content, CapCut or a similar tool Strong understanding of Instagram, Facebook, TikTok and LinkedIn - how each platform works, what performs AI-savvy - you use AI tools to work smarter and know when not to lean on them Highly organized and proactive - you flag issues before they become problems Comfortable managing content for multiple clients at the same time Prior experience in a marketing, social media, or creative agency environment strongly preferred What Success Looks Like in Your First 30 Days Your assigned client accounts have content planned, designed, and scheduled on time - without the founder needing to follow up No missed deadlines, dropped deliverables, or surprises The agency inbox is triaged daily; nothing urgent waits more than a few hours You've proactively flagged at least one potential issue or process improvement before it became a problem The founder's mental load has visibly lightened - she is spending her time on strategy and new clients, not chasing assets or checking in on deliverables To apply, please include: A brief intro about your background and relevant experience Examples of Canva work or a portfolio link (graphics AND video editing) Your preferred hours and time zone One example of a caption you've written for a business (real or sample) - this tells us more than a resume BONUS: Priority will be given to applications including a video under 5 minutes of why you would be a good fit for this role