WEBINAR FUNNEL SPECIALIST - book pre-sales AND high-ticket coaching

OVERVIEW We are launching a major trade book via Penguin Random House, and behind the launch sits a webinar funnel - so we need an experienced, efficient and strategic webinar funnel expert to help. DETAILS The funnel design, financial model, and weekly decision system are already built, and every platform is already in place - you simply need to build and run the machine. The ad budget starts at $1,500/week and scales to $10,000/week as results unlock it, so your work directly controls how fast this grows. The funnel: Meta ads → free bonus chapter → a one-time offer for a free advance copy of the book (reader pays shipping only) bundled with a seat at my weekly live webinar → a $5k–$10k coaching program sold on booked calls. The market: Paid ads drive email signups for a free bonus chapter. Before delivery, signups see a one-time offer - a free advance copy of the book months before launch (pay shipping only, fulfilled through our distributor's redemption page) plus a live webinar seat. Only people who take the book offer get the webinar link. I deliver the webinar live, weekly, 45 minutes; it invites viewers to book a sales call, and I close the calls. The current stack: Kajabi (landing pages and email sequences), Zoom (live webinar, attendance reports), Meta Ads Manager. It is preferable for us to not require new platforms and no platform migrations - we'd rater work with what's in place (but can be convinced otherwise if the rationale is solid). The rhythm: one live webinar per week, one budget decision per week, made from that week's numbers. Budget increases are unlocked by booked calls and closed sales - not by the calendar. Working targets: cost per signup at or under ~$25 (published education-sector median is ~$21); 10–20% of signups taking the book offer; 50%+ live show-up; every step tracked from ad to sale. Engagement: initial 90 days, extension on results. Estimate 10hrs/week - I review numbers weekly and decide fast. DELIVERABLES - Landing page, one-time-offer page, webinar confirmation flow, and call-booking form (plus a simple free booking tool if needed) - Email sequences: chapter delivery, webinar show-up reminders, post-webinar replay and call-booking (text-message reminders only if show-up numbers later justify adding a lightweight tool) - Signup flow connected end to end, including emails from Kajabi into Substack if possible - Zoom webinar operations: registration links, reminder timing, attendance reports feeding the weekly numbers - Tracking: Meta pixel on every page, clean UTM naming, and reporting connected through to booked calls and sales - plus your recommendations where the platforms limit what's trackable - Meta campaigns: structure, audiences, 3–4 creative tests per cycle, weekly optimization - A weekly scorecard (spend → signups → book claims → attendance → calls → sales) with a short written diagnosis: what the constraint is and what you're changing - Conversion of the best live recording into an evergreen on-demand version REQUIRED EXPERIENCE + QUALITIES - Built and run at least two webinar or high-ticket call funnels end to end, with numbers you can show (cost per lead, show-up rate, cost per booked call) — not just page designs - Hands-on Meta ads management within the last 12 months; you read CPM/CTR/CPC/CPL as one connected chain, not four separate numbers - Kajabi (or similar) proficiency, or strong experience on an equivalent platform plus the ability to be fluent in Kajabi within a week - Email deliverability fundamentals (domain setup, warm-up, list hygiene) PREFERRED EXPERIENCE + QUALITIES - Free-plus-shipping or physical-product bridge offers - Book launches or author funnels - High-ticket coaching or consulting funnels with a sales-call step - Connecting platforms cleanly (Zapier or similar) when two tools don't talk natively - Converting live webinars to evergreen/on-demand - Direct-response copywriting for pages and emails APPLICATIONS Start your application with the word PRESSURE so we know you read the whole post. Then answer these four questions: 1. Can you describe one webinar or call funnel you ran that's most similar to ours? Include the offer, price point, cost per lead, registration-to-attendance rate, and cost per booked call (ranges are fine) 2. Hypothetically, if CPM and CTR are normal, but cost per lead is running at double target. Where do you look first, and why? 3. Hypothetically, if show-up rate is 35%, what are the first two changes you make? 4. Can you share an example of your weekly reporting format? 5. What is your proposed pricing structure (retainer, build fee plus retainer, or retainer plus commission)?