Web Design for Marketing Website (B2B Advisory Firm)

Job Description: You’re rebuilding the website for an M&A advisory firm that helps founder-led home services and construction businesses navigate a successful exit. The site is the brand's digital front door — its job is to educate a skeptical, time-poor founder-operator and move him from "who is this?" to "I need to call these people." We are looking for one agency or one team who can handle all three phases under one roof: 1 — Brand Refinement: We have an existing visual identity. We are not rebranding. We need the color palette tightened (the current red needs adjustment), brand marks refined, a typography system established, and a simple brand style guide delivered. Starting point exists — this is refinement, not reinvention. 2 — Website Design: Custom design. No templates. Desktop-first, built responsively so mobile is clean and functional; 3-7(max) pages; Messaging, positioning, and copy direction are provided by a Fractional CMO — you bring design craft and execution. 3 — Website Build Full development and launch. Platform is your call — recommend what you'd use and defend why. The existing site's platform should not influence your recommendation. Post-launch, the CMO manages all content without developer involvement. Technical requirements: • CMS with non-developer editing (CMO publishes articles and updates pages independently after launch) • GA4 properly configured with event tracking and a form submission tracked as a conversion goal • Site architecture must support third-party visitor identification tools • Clean technical SEO: proper metadata, schema markup, XML sitemap, robots.txt — this is execution hygiene, not an SEO content strategy • Custom enrollment form integrated • Handoff training for CMO at launch What we provide: • Full messaging hierarchy and positioning • Page-by-page copy direction • Creative feedback and approval at each milestone Budget: $10,000–$15,000 fixed fee, all-in Target launch: July 13–25, 2026 Timeline from kickoff: 8 weeks maximum To be considered, your application must include: 1. 2–3 portfolio examples — mobile views also required. Note which projects involved brand refinement vs. a full identity build from scratch 2. Your platform recommendation for this project and why 3. One sentence on how you handle GA4 event tracking setup 4. Answer this in 100 words or less: "A Fractional CMO is managing all messaging, positioning, and creative direction. How do you work within that structure without losing design quality or momentum?" 5. Start your cover letter with "Target launch: July 13–25, 2026" Applications without portfolio examples will not be reviewed. This is NOT a fit if: • You work from templates • You require a developer for post-launch content edits • Your timeline exceeds 8 weeks from kickoff • You'd recommend we stay on the current platform because "it's already there"