Web3 Community/Marketing/Growth Manager for CavePay - Freelance to Full time oppoturnity

Please at least do some research before submit : cavepay.us/getstarted ▸About CavePay CavePay is a seedless self-custody crypto wallet, built as a native desktop app for Windows and macOS with optional KYC. Instead of a traditional seed phrase, users sign in with a username, password, and FaceLock (biometric facial recognition), with MPC (multi-party computation) architecture keeps private keys split and secure — full control stays with the user, not with us. Beyond storage, the wallet handles buying, selling, and swapping crypto, mobile top-ups, gift cards, and DeFi access — with a debit card launching Q4 2026, following our recently closed seed round. We serve 100,000+ users across 179 countries in 10 languages, support 130 assets across major blockchains, and have never had a reported security breach. We don't sell user data and we don't run ads. ▸The role You'll own day-to-day growth execution across all our markets, reporting to our Head of Marketing. This is a hands-on role: running campaigns, managing KOL relationships, and living in the funnel data every day — all pointed at reaching the people who gave up on self-custody before they ever found us. ▸What you'll do • Campaign Strategy & Execution ▪ Plan and execute end-to-end growth campaigns across CavePay's product surface: wallet onboarding, buy/sell, swaps, mobile top-ups, gift cards, and DeFi access ▪ Build the pre-launch campaign for our Q4 2026 self-custody debit card, including waitlist growth and early-access mechanics ▪ Run A/B tests on messaging, positioning, and acquisition mechanics — particularly around how we explain "seedless self-custody" to non-technical audiences ▪ Work with design and product to ship localized campaign assets across our priority languages, on time and on spec ▪ Design and run user incentive programs: referral rewards, first-swap incentives, and activation campaigns • KOL & Affiliate Program Management ▪ Own our KOL program end-to-end: sourcing, onboarding, briefing, performance tracking, and payout management ▪ Serve as day-to-day contact for KOL partners — respond to queries, distribute briefing materials, confirm referral link setup, and keep partners engaged ▪ Build a roster weighted toward crypto educators, security-focused creators, and self-custody advocates rather than trading-signal accounts — our story is about ownership, not volume ▪ Recruit across X (Twitter), YouTube, Telegram, and regional platforms in the markets we prioritize Track per-partner performance (referrals, installs, funded wallets) and compile weekly summaries • User Acquisition & Activation ▪ Own the acquisition funnel end-to-end: click → desktop install → account creation → first deposit → first transaction ▪ Desktop install is a higher-friction step than a mobile app download; reducing drop-off there is one of the most valuable things you can work on ▪ Build referral and onboarding playbooks that move new users to a funded wallet and first transaction within their first session or two ▪ Identify drop-off at each funnel stage and design targeted re-engagement interventions ▪ Grow activation in our existing 179 markets while identifying which deserve dedicated localized effort • Data, Reporting & Performance Tracking ▪ Monitor daily performance: installs, account creations, activation rate, funded wallets, swap volume, transaction frequency, DAU/MAU ▪ Prepare weekly performance reports for the Head of Marketing, flagging deviations from target with root-cause analysis ▪ Maintain tracking files: KOL roster and performance log, campaign ROI tracker, activation trends by market, competitor observations ▪ Present monthly growth reviews with WoW and MoM comparisons across acquisition, activation, and retention • What you'll need ▪ 2–4 years in growth marketing, campaign operations, or community management — preferably in Web3, crypto, fintech, or gaming ▪ Genuine familiarity with crypto communities and how they actually behave online: Crypto Twitter, Telegram, YouTube, Discord ▪ Proven experience managing KOL or affiliate relationships with measurable acquisition outcomes Strong data literacy — comfortable pulling dashboard reports, maintaining tracking spreadsheets, and making decisions from metrics rather than instinct ▪ Experience running campaigns across multiple markets or languages, and an instinct for what translates and what doesn't ▪ Excellent written English for cross-team and partner communication Highly organized, able to run campaigns, partner relationships, and reporting simultaneously without dropping threads ▪ Responsive and proactive — fast turnaround on partner and community queries is non-negotiable ▪ Able to explain technical concepts in plain language. You don't need to understand MPC cryptography, but you do need to make a non-technical person understand why holding their own keys matters ▸Nice to have ▪ Experience marketing on self custody wallet product ▪ Familiarity with self-custody concepts and the custodial vs. non-custodial debate ▪ Working proficiency in an additional language relevant to our user base ▪ Experience with a card or payments product launch ▸What we offer ▪ Competitive Salary ▪ Fully remote, flexible schedule ▪ Yearly bonus based on performance ▪ Yearly token allocation with standard vesting Specific terms are discussed during the interview process and detailed at the contract stage. To apply : 1. Send us a resume, portfolio, website, or anything you could share about yourself 2. Tell us A KOL or affiliate relationship you managed, and how you measured whether it worked 3. A campaign you ran end-to-end, the metrics you were accountable for, and what actually happened