Webflow Designer + Developer, Lead-Gen Sites for Home Services & Agency Clients

We're a U.S. digital marketing agency that builds websites for home-services businesses (plumbing, HVAC, roofing, electrical) and other agency clients. For our clients, a website has one job: turn a visitor into a phone call or a booked job. We need a Webflow designer-developer who can make that happen, end to end. This is not a build-from-a-file role, and it's not a button-pusher role. You design it AND build it. You take a brief or a rough direction, elevate the design to a premium level, and ship a fast, clean, lead-generating site in Webflow. You own the whole thing. We're an agency ourselves, and we're hiring an individual freelancer to join our team, not another agency or a team reselling work. Solo operators only. What You'll Do - Design and build client websites in Webflow, from layout and visual direction through to a live, polished site - Elevate the design, you're not just building, you're improving it to a premium standard - Build CMS-driven location and service pages that scale (one template powers many pages) - Implement technical SEO: JSON-LD schema, clean structure, sitemaps, redirects, fast clean markup - Hit Core Web Vitals targets (mobile PageSpeed, LCP, CLS) with optimized images, lazy loading, self-hosted fonts - Wire up lead capture and call tracking: forms to CRM, and dynamic call-tracking numbers on every page - QA everything, responsive across every breakpoint, cross-browser, accessible - Use AI as part of how you work, to move faster and explore design directions Must-Have Skills - 3+ years designing AND building production Webflow sites, with a portfolio of live links - Real design taste, your work looks premium, modern, and on-brand, not template-default - CMS-driven page experience, location or industry landing pages, multi-reference fields, CMS template pages, not just one-off pages - Hands-on technical SEO: JSON-LD schema implementation, redirect mapping, on-page structure - Proven Core Web Vitals / PageSpeed results on real launched sites - Lead-gen plumbing: form-to-CRM integration (Zapier or native webhooks) and call tracking (CallRail or similar, including dynamic number insertion) - HTML, CSS, and JavaScript fluency to place and debug embeds, schema, and tracking - Fast, reliable communication over Slack during U.S. Central business hours - Strong spoken and written English - Able to commit ~40 hours/week, ongoing, with reliable U.S. Central overlap Bonus Points - Home-services or local lead-gen experience - Motion / interactions (Lottie), illustration direction, conversion UX - WordPress experience Who This Is Not For - Agencies or teams reselling work. We're an agency, we want an individual freelancer. You personally do the work, no subcontracting, no account managers, no handing it to a team. We work directly with you, every day, over Slack. - Build-only developers who can implement but can't design, this role needs both. - Designers who can't build, you ship live in Webflow yourself, not a Figma handoff. - Template-leaners who lightly customize themes instead of designing real, premium, on-brand sites. - Anyone who can't show live links, hit the technical bar, or overlap U.S. Central hours. Read This Before Applying (Non-Negotiables) - Mobile responsiveness is the baseline, not a bonus. If a page breaks on a phone, that's a failed deliverable, not a revision request. - QA is on you. Typos, broken links, misaligned elements, and inconsistent spacing all count against the work. We expect launch-ready builds, not first drafts. - This is a working relationship, not fire-and-forget. If you're juggling six other clients and reply once every two days, we're not the right fit. To Apply, Read Carefully (We Filter Hard) - Start your proposal with this exact phrase: "Webflow wins." If it's missing, we skip you. It tells us you actually read this. - Send 3 live links to Webflow sites you personally designed AND built (not just designed, and not just built from someone else's design), plus your portfolio. For each link, one line on the CMS structure and the result. - In one sentence: the single biggest lever you'd pull to turn a Webflow site into a lead engine. - Confirm you can commit ~40 hours/week with reliable U.S. Central overlap, and list your overlap hours. Details - Type: Ongoing, hourly, contract-to-hire for the right person - Hours: ~40/week minimum, reliable U.S. Central overlap, fast turnaround - Communication: Slack, fast and responsive during the day We select on portfolio quality, not lowest bid. If you're a strong fit, we move fast: a short call, then a paid trial. Strong work on the first build leads straight into ongoing work.