Webflow Landing Pages

**Title: Landing Page Conversion Expert Needed for Roofing Company (Meta Ads + Google Ads)** ### Project Overview We are a fast-growing roofing company looking for an experienced landing page specialist to design and build high-converting landing pages for our paid advertising campaigns. This is NOT a typical website design project. Our primary goal is generating qualified leads and booked inspections from Meta Ads and Google Ads traffic. We are looking for someone with direct-response marketing experience who understands consumer psychology, conversion optimization, and local service businesses. We need landing pages built for the following services: 1. Residential Roof Replacement 2. Roof repairs 3. roof estimates Potential for ongoing work as additional landing pages and testing projects are added. ### Platform Current website is built on Webflow. Please indicate: * Whether you recommend building within Webflow or on a separate landing page platform * Platforms you have experience with (Webflow, Unbounce, Instapage, Leadpages, ClickFunnels, etc.) * How you would structure the project for maximum conversion rates ### What We Need You will: * Design and build 3 landing pages * Create mobile-first layouts * Optimize pages for conversions * Implement lead forms * Connect lead forms to our CRM * Install tracking pixels and conversion tracking * Configure thank-you pages * Set up basic A/B testing capabilities * Ensure pages load quickly ### Conversion Goals Primary Goal: * Lead form submissions Secondary Goals: * Phone calls * Facebook Messenger conversations * Inspection bookings ### Ideal Landing Page Elements We expect recommendations, but pages will likely include: * Strong headline and offer * Clear call-to-action above the fold * Trust-building content * Customer reviews * Before and after project photos * Local credibility indicators * Insurance claim expertise section * Service area information * FAQ section * Multiple calls-to-action throughout the page * Mobile optimization ### Required Experience Please only apply if you have experience building landing pages that generate leads for: * Roofing companies * Solar companies * Home service businesses * Contractors * Local service providers ### When Applying Please include: 1. Examples of landing pages you personally built 2. Conversion metrics if available 3. Experience with roofing or home service companies 4. Your recommended landing page structure 5. Your estimated timeline 6. Your estimated project cost ### Bonus Experience * Meta Ads * Google Ads * Conversion Rate Optimization (CRO) * Call Tracking * Heat Mapping * Landing Page Testing * Local Service Marketing We are looking for a long-term partner who can continue optimizing and improving conversion rates after launch.