Website Content & SEO Revamp for B2B Compliance, Cybersecurity & Consulting Firm

We are looking for a strong B2B website copywriter and SEO specialist to revamp our website content. Our company’s positioning is evolving. The current website makes us appear mainly as a Pakistan-based company with a UAE office. We now want our website content to clearly communicate a stronger global operating model: US-led strategy and federal-framework expertise Dubai/GCC hub for regional presence and regulatory alignment Pakistan back office for cost-efficient and scalable delivery We need a freelancer who can rewrite and optimize our website content so that it sounds credible, strategic, polished, and commercially strong for clients in the US, GCC, and international markets. Scope of Work The selected freelancer will help with: Reviewing existing website content. Identifying gaps in messaging, positioning, clarity, and SEO. Rewriting homepage content. Rewriting key service pages. Creating stronger copy around our global delivery model. Improving headlines, subheadings, CTAs, and value propositions. Aligning content with target audiences in the US, UAE/GCC, and Pakistan delivery ecosystem. Optimizing pages for relevant SEO keywords. Writing meta titles and meta descriptions. Suggesting internal linking opportunities. Ensuring the tone is professional, confident, and suitable for B2B buyers. Content Direction The website content should reflect that we are not simply an offshore vendor. We need messaging that positions us as a strategic partner with: US-led advisory and federal-framework understanding. GCC/Dubai presence for regional alignment and client engagement. Pakistan-based delivery capacity for cost efficiency and execution support. Expertise in cybersecurity, compliance, governance, and digital transformation-related services. Deliverables We expect: Website content audit. Revised homepage copy. Revised About/Company positioning copy. Revised service page copy. SEO keyword recommendations. Meta titles and meta descriptions. Suggested H1, H2, and H3 structure. CTA recommendations. Optional: blog/content topic suggestions for future SEO growth. Ideal Freelancer The ideal person should have experience with: B2B copywriting. SEO content writing. Cybersecurity, compliance, risk, governance, IT consulting, or professional services. Writing for US and GCC audiences. Translating business positioning into clear website copy. Technical but readable content. To Apply, Please Share Relevant B2B website copywriting samples. SEO examples or case studies. Experience with cybersecurity, compliance, consulting, or similar industries. Your process for content revamp. Estimated timeline. Whether you can also create metadata and keyword recommendations. Budget Open to fixed-price or hourly proposals. Please provide your suggested scope, timeline, and estimate.