Website Copywriter & Content Strategist

We are looking for a highly experienced website copywriter who can turn existing websites into clear, persuasive, human-sounding sales and information assets. This is not a role for someone who simply asks AI to generate words and pastes them into a page. You will use AI well—developing your own prompts, workflows and angles—but apply real editorial judgement, commercial thinking and strong writing instincts to produce copy people actually want to read. You will help improve website pages, identify new SEO and content opportunities, and consistently deliver a high volume of polished copy. What you’ll do - Review and rewrite website copy so it is clearer, more persuasive, more useful and less generic or AI-sounding. - Find the right angle for each page by balancing what the customer needs to know with search intent and SEO opportunity. - Create and improve core website pages including homepages, service pages, product pages, landing pages, FAQs, case studies and conversion-focused calls to action. - Audit websites and recommend new pages, blog posts, content clusters and topics worth creating. - Research audiences, competitors, customer questions and search opportunities before writing. - Use AI tools to accelerate research, drafting, variations and ideation—while maintaining accuracy, originality, brand voice and quality. - Identify vague, overused or robotic wording and turn it into confident, natural copy with real personality. - Produce a strong daily output of publish-ready copy, supported by AI but led by your experience. - Attend a daily stand-up meeting, clearly show work completed since the previous meeting, and maintain visibility over what is being written next. - Work collaboratively with designers, developers and business owners to turn rough ideas into effective pages. What we’re looking for - 10+ years’ professional experience in website copywriting, content strategy, SEO copywriting or a closely related role. - Exceptional written English, including the ability to write naturally, idiomatically and confidently for an Australian audience. - A portfolio that demonstrates strong website copy, preferably including before-and-after examples or commercially focused work. - Proven ability to write quickly without producing bland, repetitive or generic content. - Strong understanding of SEO fundamentals, including search intent, page structure, headings, internal linking, metadata and content planning. - Excellent judgement: you know when AI has helped, when it has made a page worse, and how to fix it. - The ability to switch tone and voice between brands, industries and audiences. - Comfortable working in a fast-moving environment with daily accountability and clear output expectations. - Reliable availability for daily stand-ups and able to show meaningful progress each day. - Organised, proactive and comfortable suggesting better ideas—not just waiting for a brief. Nice to have - Experience writing for service businesses, e-commerce, SaaS, property, technology or professional services. - Experience working inside CMS platforms such as Craft CMS, WordPress, Shopify or Webflow. - Content strategy, conversion-rate optimisation or UX writing experience. - Confidence using tools such as ChatGPT, Claude, Perplexity, Semrush, Ahrefs or similar research and SEO tools. - How success will be measured - A consistently high volume of quality website copy completed each week. - Better, clearer and more human website messaging. - Strong ideas for new pages, content opportunities and SEO improvements. - Copy that reflects the brand rather than sounding like generic AI output. - Clear daily progress, reliable delivery and effective participation in stand-ups.