Website Design Improvement Specialist Needed (UI/UX + Conversion Optimization)

We are looking for an experienced web designer/developer to improve the design, structure, and overall user experience of an existing website. Project Overview The website is already built, but we need a professional to enhance its visual design, usability, and conversion performance without breaking existing functionality. Scope of Work Improve overall UI/UX design (modern, clean, and professional look) Enhance homepage and key landing pages for better engagement Improve mobile responsiveness and cross-device consistency Optimize layout for conversions (CTAs, sections, user flow) Fix design inconsistencies and spacing issues Improve typography, spacing, and visual hierarchy Ensure fast loading and performance-friendly design updates Requirements Strong experience in website design improvement (not just building from scratch) Expertise in UI/UX principles and conversion-focused design Experience with WordPress / Webflow / similar CMS (specify your stack) Portfolio of previous redesign or optimization work Understanding of CRO (Conversion Rate Optimization) Nice to Have SEO-friendly design experience Experience working on business/service websites Knowledge of Core Web Vitals basics Deliverables Improved website design (desktop + mobile) Optimized page layouts for better conversions Clean, modern UI updates across selected pages Documentation of changes (if needed) How to Apply Please include: Relevant portfolio links Tools/tech stack you use Estimated timeline Your approach to improving an existing website (short explanation)