Website Funnel Expert

We are a growing premium digital services company seeking an experienced individual or small agency to architect, write, design, and help implement a complete, high-converting sales funnel from the ground up. This is not simply a landing page project. We are looking for someone who understands customer psychology, conversion rate optimization, marketing automation, and the entire buyer journey. Our goal is to build a scalable acquisition system that consistently turns qualified traffic into booked strategy calls and long-term clients. ⸻ Scope of Work We are looking for someone to help create and optimize: * Complete customer acquisition strategy * Funnel architecture and customer journey * Landing page wireframes and copy recommendations * High-converting sales pages * Lead magnet recommendations (if appropriate) * Thank-you pages * Booking flow optimization * Multi-step email nurture sequences * Sales follow-up automations * Re-engagement campaigns * CRM pipeline recommendations * Conversion tracking * KPI dashboard recommendations * A/B testing roadmap * Upsell and follow-up opportunities * Recommendations for reducing friction throughout the buying process We want someone who thinks beyond individual pages and understands how every step impacts conversion rates. ⸻ Ideal Experience Please have experience building funnels for one or more of the following: * Premium service businesses * Marketing agencies * SaaS companies * B2B lead generation * High-ticket consulting * Creative agencies Experience increasing conversion rates through testing and optimization is highly valued. ⸻ Deliverables We expect recommendations (and where applicable, implementation guidance) for: * Funnel structure * Landing pages * Email copy * Sales messaging * Automation logic * CRM workflow * Customer segmentation * Follow-up cadence * Analytics and attribution * Ongoing optimization opportunities ⸻ We’d Love to See Please include examples of: * Funnels you’ve built * Conversion improvements you’ve achieved * Landing pages you’ve written or designed * Email sequences * Case studies * Metrics whenever possible Examples such as: * Increased booked calls by X% * Improved landing page conversion from X% to X% * Reduced CPL * Increased close rate * Increased revenue generated ⸻ Nice to Have Experience with platforms such as: * HubSpot * GoHighLevel * ActiveCampaign * Klaviyo * Mailchimp * Webflow * Framer * WordPress * Zapier * Make * Stripe * Calendly * Google Analytics * Google Tag Manager ⸻ What We’re Looking For We’re looking for someone who thinks strategically—not someone who simply executes instructions. If you see opportunities to improve messaging, positioning, customer experience, or conversion rates, we want to hear them. Our ideal partner enjoys acting as a fractional growth strategist and isn’t afraid to challenge assumptions if it leads to better results.