Website Growth, SEO & Analytics Consultant (Weblfow, AI Search Attribution)

Website Growth, SEO & Analytics Consultant (Webflow | AI Search | Attribution) About Marvista Design + Build Marvista Design + Build is an award-winning residential design-build firm serving the Pittsburgh region. We provide architecture, interior design, project management, and construction services under one roof, specializing in kitchens, bathrooms, additions, whole-home renovations, aging-in-place solutions, and complex remodeling projects. As we continue to grow, we are building a team of specialized freelance marketing professionals who work directly with company leadership to strengthen our online presence, generate qualified leads, and position Marvista as the leading residential remodeling firm in our market. The Opportunity Like many growing businesses, we have worked with outside digital marketing firms, SEO agencies, and website consultants over the years. While we have had some success, we have often found ourselves competing for attention with dozens of other clients and waiting too long for recommendations, implementation, and strategic direction. We are ready to take a more hands-on approach. Rather than relying on a traditional agency relationship, we are building our own team of specialized freelance professionals who work directly with ownership. Our goal is to create a group of experts who understand our business, our market, and our growth objectives. We are seeking a freelance Website Growth, SEO & Analytics Consultant who can help us maximize the effectiveness of our Webflow website, improve our search visibility, strengthen our analytics and attribution systems, and help us adapt to the rapidly changing landscape of Google and AI-powered search. This is not a one-time project and it is not a traditional employment position. We are looking for a trusted freelance partner who can provide ongoing guidance, recommendations, and implementation support as we continue to grow our digital presence. Responsibilities Website Management & Optimization * Maintain and improve our Webflow website. * Implement website updates, content changes, landing pages, and ongoing enhancements. * Monitor website performance, user experience, and conversion opportunities. * Recommend improvements to navigation, service pages, landing pages, and lead-generation pathways. * Ensure the website remains technically sound, mobile-friendly, secure, and optimized for performance. * Proactively identify opportunities to improve lead generation and user engagement. SEO Strategy & Content Oversight * Help develop and execute our SEO strategy. * Collaborate with and provide guidance to our freelance SEO content writer. * Review content recommendations and ensure alignment with company goals. * Identify keyword opportunities, content gaps, and new content initiatives. * Monitor search rankings and organic traffic performance. * Recommend technical and on-page SEO improvements. * Ensure website content follows current SEO best practices. AI Search Readiness * Stay current on developments involving Google AI Overviews, ChatGPT, Gemini, Perplexity, and other emerging search platforms. * Recommend strategies to improve Marvista's visibility in AI-generated search results. * Help position our website as an authoritative resource within the residential remodeling and design-build industry. * Advise ownership on how search behavior is changing and how Marvista should adapt. Analytics, Attribution & Performance Tracking * Monitor Google Analytics 4 (GA4), Google Search Console, and related reporting tools. * Develop and maintain a consistent UTM tracking strategy across all marketing channels. * Ensure campaigns, referral sources, email marketing, social media, paid advertising, and other traffic sources are properly tagged and tracked. * Help establish accurate attribution reporting so ownership can better understand lead sources and marketing performance. * Track website traffic, lead generation, conversion metrics, and user behavior. * Provide clear monthly reporting and actionable recommendations. * Identify opportunities to improve ROI across all digital marketing efforts. * Work with ownership to continually refine dashboards, reporting, and key performance indicators. Strategic Website & Search Advisory * Meet with ownership regularly to review website performance and priorities. * Recommend short-term and long-term website initiatives. * Identify emerging opportunities related to search, content, AI, analytics, and website performance. * Help keep website and search-related initiatives moving forward. * Serve as an experienced resource on best practices and industry trends. The Right Fit We are not looking for someone who simply waits for instructions or completes website edits as requested. We are looking for a proactive consultant who brings ideas, identifies opportunities, challenges assumptions, and helps us stay ahead of industry changes. The ideal candidate understands how websites, search engines, AI-powered search platforms, analytics, attribution, and content strategy work together to drive qualified leads and business growth. We value strategic thinking, responsiveness, accountability, and proactive recommendations more than simply completing assigned tasks. Most importantly, we are looking for someone who takes ownership of outcomes and genuinely cares about helping us improve our digital presence over time. Qualifications * Demonstrated experience managing and optimizing Webflow websites. * Strong understanding of SEO, technical SEO, content strategy, and website conversion optimization. * Experience implementing and managing UTM tracking strategies and marketing attribution systems. * Strong understanding of lead tracking, conversion reporting, and marketing analytics. * Strong working knowledge of Google Analytics 4 (GA4). * Familiarity with Google Search Console, Ahrefs, SEMrush, or similar platforms. * Knowledge of AI search trends and how search behavior is evolving. * Strong communication skills and the ability to explain technical concepts in practical business terms. * Ability to work independently and proactively identify opportunities. * Experience helping service-based businesses generate leads through their website. Preferred Experience * Residential construction * Design-build firms * Architecture firms * Home services businesses * Real estate-related businesses Important Notes * This is a freelance subcontractor opportunity. * This is not a full-time position. * We anticipate an ongoing relationship measured in months and years, not weeks. * Other marketing freelancers and specialists may also support Marvista, but all contractors report directly to company ownership. * This role is expected to collaborate with other specialists but will not manage them. * We are looking for a long-term strategic partner, not a traditional agency relationship. * We are not looking for someone who simply completes tasks. We are looking for someone who helps us think strategically, stay current, and continually improve our digital marketing foundation. Success in This Role Looks Like * Increased qualified website traffic. * Improved search engine visibility. * Better visibility in AI-powered search results. * Consistent publication of high-quality content. * Improved website conversion rates. * Clear understanding of where leads originate and which marketing initiatives are producing results. * Reliable attribution and reporting through consistent UTM implementation. * Improved visibility into marketing ROI and decision-making. * Clear reporting and measurable marketing results. * A website that continues to evolve as a lead-generating asset for the business. To Apply Please provide: 1. Examples of Webflow websites you currently manage. 2. Examples of SEO results you have helped achieve. 3. Your experience with AI search optimization and emerging search technologies. 4. Your experience with analytics, attribution, GA4, and UTM implementation. 5. Your preferred monthly engagement structure and availability. 6. Why you believe you would be a good fit for this opportunity. 7. Describe how you would improve lead generation for a residential design-build firm with a Webflow website and an active content strategy. Please note: We are not looking for a traditional SEO agency or website vendor. We are looking for a proactive freelance consultant who can become a trusted long-term partner and help us continuously improve our website, search visibility, analytics, attribution, and digital marketing performance.