Website Merchandiser

Annie’s Attic is seeking a detail-oriented, data-driven Website Merchandiser to optimize our digital storefront and streamline the online customer journey. Your primary mission will be to manage promotional execution and product set-up within Adobe Commerce (Magento), ensuring every item is enriched, highly discoverable, and strategically positioned to maximize conversions. This is a hands-on role that perfectly blends technical platform management with creative SEO, data analysis, and UX strategy. 1. Homepage Management & Promotional Execution • Homepage Updates: Plan, build, and execute weekly homepage refreshes aligned with the promotional calendar and seasonal merchandising priorities. • Promotion Setup: Build and test complex promotional rules utilizing the Adobe Commerce promotion engine. Ensure precise scheduled run-times and seamless launches. • Content & Compliance: Execute site-wide content updates in compliance with marketing campaigns, ensuring all legal disclaimers, terms, and conditions are accurate and up to date. 2. Catalog Strategy & Site Taxonomy • Taxonomy Management: Maintain and optimize site navigation, menus, and category structures to reflect seasonal shifts and inventory depth. • Attribute Population: Meticulously manage backend product attributes (color, material, size, etc.) to power robust, accurate site filtering and faceted search. • PLP Optimization: Strategically manage product sorting and sequencing on Product Listing Pages (PLPs) based on inventory levels, profit margins, seasonality, and trend relevance. 3. Product Lifecycle & Data Enrichment • Product Launching: Execute the full technical setup of new arrivals in Adobe Commerce, ensuring 100% accuracy in pricing, assets, and configurations. • Copywriting & Enrichment: Transform raw manufacturer data into compelling, brand-aligned, and benefit-driven product copy. • Ecommerce SEO: Conduct keyword research to naturally integrate high-value terms into product titles, descriptions, and meta tags to boost organic visibility. 4. UX & Site Quality Assurance • Site Experience: Identify and advocate for front-end improvements to reduce friction, enhance the shopping experience, and boost average order value (AOV). • Continuous Auditing: Conduct regular site QA to identify and resolve broken links, missing imagery, formatting glitches, or data inaccuracies.