Website Rebuild With Technical SEO, AEO, and Ranking Preservation

# Website Rebuild With Technical SEO, AEO, and Ranking Preservation ## Project Overview Glow Medspa is seeking an experienced website developer and technical SEO specialist to rebuild our existing website from scratch. This is not simply a website redesign. We need someone who understands how to migrate and rebuild an established website without losing existing Google rankings, organic traffic, backlinks, indexed pages, blog content, or domain authority. The new website must be designed from the beginning with: * Technical SEO * Local SEO * Answer Engine Optimization (AEO) * Generative Engine Optimization (GEO) * Conversion optimization * Fast page speed * Scalable content architecture Our goal is to improve the website’s design, performance, conversion rate, search visibility, and ability to appear in AI-generated answers from platforms such as Google AI Overviews, ChatGPT, Perplexity, Gemini, and other answer engines. ## Primary Objectives The selected freelancer or agency will be responsible for: 1. Rebuilding the website with a modern, high-end, conversion-focused design. 2. Preserving our current Google rankings and organic traffic during the migration. 3. Retaining and properly migrating all valuable blog posts, service pages, location pages, images, metadata, and existing content. 4. Preserving existing URLs whenever possible. 5. Creating a detailed 301 redirect map for any URLs that must change. 6. Maintaining the value of our existing backlinks. 7. Improving technical SEO, site speed, mobile performance, crawlability, and indexation. 8. Structuring the site for strong local SEO across multiple locations. 9. Optimizing the website for AEO and AI-generated search results. 10. Creating a scalable structure for future services, locations, FAQs, educational content, and blog posts. 11. Ensuring the website is easy for our internal team to update after launch. 12. Tracking rankings, traffic, indexation, and technical issues before and after launch. ## Required Experience Applicants should have demonstrated experience with: * Full website rebuilds and SEO-sensitive migrations * Preserving rankings during platform or website migrations * Technical SEO audits * Google Search Console * Google Analytics 4 * Screaming Frog, Semrush, Ahrefs, Sitebulb, or similar tools * Keyword mapping * URL mapping and 301 redirects * Canonical tags * XML sitemaps * Robots.txt configuration * Schema markup * Core Web Vitals * Mobile-first development * Local SEO * Multi-location business websites * AEO, GEO, and AI-search optimization * Structured FAQ and educational content * Medical, healthcare, medspa, beauty, or other regulated service businesses Experience with medspa or healthcare websites is strongly preferred. ## AEO and AI Search Requirements We are specifically looking for someone who understands that AEO involves more than adding FAQ sections. The new website should be structured to help search engines and AI platforms clearly understand: * Who Glow Medspa is * What services we provide * Where our locations are * Which treatments address specific client concerns * How our treatments work * Who is a good candidate * What clients can expect * Why our business is credible and trustworthy * How Glow Medspa compares with alternative treatment options The project should include recommendations and implementation for: * Entity-based site architecture * Clear question-and-answer content * Service and treatment schema * LocalBusiness or MedicalBusiness schema * FAQ schema where appropriate * Organization schema * Breadcrumb schema * Review and aggregate rating schema where compliant * Author and expert-review signals * Treatment-specific educational content * Internal linking between services, concerns, locations, FAQs, and blogs * Content formatting that can be easily cited or summarized by AI platforms * E-E-A-T and trust signals * Consistent business information across the site Applicants should explain how they approach AEO and GEO and how they measure progress. We understand no one can guarantee immediate rankings, so we are looking for a credible, evidence-based strategy rather than unrealistic promises. ## SEO Migration Requirements Before development begins, we expect a complete inventory of the existing website, including: * All indexed URLs * Current page titles and metadata * Existing rankings * Organic traffic by landing page * Backlinks pointing to specific URLs * Existing blog posts * Service pages * Location pages * Images and media * Internal links * Structured data * Pages receiving meaningful impressions or clicks Before launch, we expect: * A finalized URL migration map * A 301 redirect plan * Metadata migration * Content migration * Internal-link review * Canonical-tag review * Schema implementation * XML sitemap setup * Robots.txt review * Staging-site indexation protection * Analytics and conversion tracking * Google Search Console verification * Technical crawl and quality assurance review After launch, we expect: * Immediate crawl and indexation monitoring * Redirect testing * Broken-link testing * Search Console monitoring * Ranking and traffic monitoring * Core Web Vitals review * Resolution of migration-related technical issues * A defined post-launch support period ## Website Expectations The new website should be: * High-end and visually polished * Appropriate for a premium medical spa brand * Fast and responsive * Mobile-first * Easy to navigate * Designed to convert visitors into consultations and appointments * Easy for staff to update * Secure and maintainable * Built without unnecessary plugins or bloated code * Scalable to additional locations and services We are open to recommendations regarding the platform and technology stack, but the applicant must explain why the recommended platform is appropriate for SEO, AEO, performance, security, maintenance, and scalability. ## Expected Deliverables Please include the following in your proposal: * Existing website SEO and technical audit * Content and URL inventory * Keyword and page-mapping strategy * Recommended sitemap and information architecture * Website design and development * Migration of existing pages and blog content * URL preservation and redirect mapping * Technical SEO implementation * Local SEO structure * AEO and GEO implementation * Structured-data implementation * Page-speed optimization * Analytics and conversion tracking * Pre-launch quality assurance * Launch management * Post-launch monitoring and support * Documentation for our internal team ## What to Include in Your Proposal Please answer each of the following: 1. Provide examples of websites you rebuilt without losing existing rankings. 2. What specific process do you use to protect organic traffic during a website migration? 3. How do you determine which URLs must remain unchanged? 4. How do you preserve backlinks when rebuilding a website? 5. How do you approach AEO and optimization for AI-generated search results? 6. What schema types would you recommend for a multi-location medical spa? 7. How would you structure service, concern, location, FAQ, and blog content? 8. What platform or technology stack would you recommend and why? 9. What tools do you use to benchmark rankings and traffic before launch? 10. How long do you provide post-launch migration monitoring? 11. Who will perform the work: you personally, your internal team, or subcontractors? 12. Provide an estimated timeline and a breakdown of project phases. 13. Provide either a fixed-price estimate or a detailed projected budget range. ## Important Please do not apply if your primary experience is visual website design without technical SEO migration experience. Generic proposals will not be considered. Begin your proposal with the phrase: **“SEO-safe rebuild”** This confirms that you have read the complete project description. We are looking for a long-term partner who can build the site correctly, protect the value of our existing website, and help position Glow Medspa for traditional search and the future of AI-powered search.