Website Redesign & Dutchie Ecommerce Pro Implementation

# Bloom Montana Website Redesign & Dutchie Ecommerce Pro Implementation Bloom Montana is a 50+ location cannabis retailer in Montana looking to redesign and modernize its website while leveraging Dutchie Ecommerce Pro as the underlying ecommerce platform. Current Website: https://bloommt.com Reference Websites: https://altadispensary.nyc/stores/alta-lower-manhattan https://highprofilecannabis.com/stores/ct-canton-hp https://shopbotanist.com/stores/akron-menu Dutchie Ecommerce Pro Documentation: https://docs.dutchie.com/dutchie-core-docs/dutchie-ecommerce-pro-sdk/getting-started/quick-start ## Current State Bloom already operates on Dutchie today. Dutchie currently manages: * Products * Inventory * Pricing * Promotions * Loyalty * Customer Accounts * Cart * Checkout * Ecommerce Operations Today, much of our ecommerce experience relies on a traditional iframe-based implementation. While functional, this approach creates limitations around storefront customization, analytics visibility, customer experience, and SEO. Because ecommerce content is rendered within an iframe, search engines have limited ability to associate product and category content with our primary website domain, reducing opportunities for organic search visibility and content indexing. Iframe implementations can also create challenges for attribution, user journey tracking, conversion measurement, page performance, and maintaining a seamless branded experience across the site. One of the primary goals of this project is to migrate toward a Dutchie Ecommerce Pro architecture that leverages Dutchie's reverse proxy and SDK-driven storefront capabilities, allowing ecommerce content to be served within our website experience and more closely aligned with our primary domain. This creates a more seamless customer experience while improving analytics, reporting, SEO opportunities, and long-term flexibility. We are not looking to replace Dutchie, rebuild ecommerce functionality, create a custom checkout, develop inventory management, or build a loyalty platform. Dutchie will continue to handle all ecommerce operations. ## What We Are Looking For We are looking for a partner who can design and build the website experience, content architecture, location architecture, SEO foundation, analytics framework, and customer experience around Dutchie Ecommerce Pro. The architecture we envision generally follows: **WordPress = Content, CMS, Brand Experience, Locations, Education, and SEO** **Dutchie Ecommerce Pro = Products, Inventory, Promotions, Loyalty, Cart, Checkout, and Ecommerce** The goal is for the customer to experience this as one seamless website. ## Scope ### Website Design & Development * Modern WordPress website * Mobile-first responsive design * Bloom Montana branding and storytelling * Homepage redesign * Navigation architecture * Store locator experience * Promotions and deals pages * Educational content pages * Careers and informational pages * Blog and content management capabilities ### Multi-Location Architecture * 50+ store locations * Store directory * Individual store pages * City-level organization where appropriate * Scalable location templates * Location-specific content and metadata * Ability to add future locations efficiently * Strong local SEO architecture ### Dutchie Ecommerce Pro Integration * Leverage Dutchie Ecommerce Pro capabilities * Utilize Dutchie SDK where appropriate * Integrate storefront experiences into the website * Product and category discovery * Promotions and featured content integration * Store-specific menus and storefront experiences * Consistent customer experience between website and ecommerce * Analytics continuity across website and ecommerce experiences ### Technical SEO & Local SEO * URL structure * Metadata * Schema markup * Internal linking * XML sitemaps * Redirect strategy * Google Business Profile alignment * Local search optimization * Core Web Vitals and page speed optimization * SEO migration planning and preservation of rankings ### Analytics, SEO & Local Reporting * GA4 implementation and validation * Ecommerce tracking * Conversion tracking * Event tracking * Search Console integration * Google Business Profile reporting across all locations * Calls, directions, website clicks, impressions, and engagement by location * Store-level traffic and conversion reporting * Local SEO ranking visibility by market / city / store * Organic keyword visibility and search performance * Local search / map pack visibility tracking * SEO performance reporting * Location-level reporting dashboard or recurring reporting framework * Reporting framework for future optimization ### Migration & Launch * Existing website migration * URL mapping and redirects * SEO preservation * QA and testing * Mobile testing * Analytics validation * Launch support ## Project Philosophy While we are using operators such as Alta, The Botanist, and High Profile as references, our goal is not to build an overly complex enterprise platform or recreate what large operators in markets such as California or New York may be doing. Cannabis regulations, compliance requirements, and marketing constraints are highly state-specific. Because we operate exclusively in Montana, our primary competitive landscape consists of other Montana cannabis operators rather than large multi-state operators in different regulatory environments. We are looking for a practical, scalable, and maintainable solution that improves customer experience, local search visibility, analytics, and ecommerce engagement while leveraging the capabilities already available within Dutchie Ecommerce Pro. Where possible, we prefer to leverage existing Dutchie functionality rather than custom-building capabilities from scratch. Success for this project means: * A significantly improved customer experience * Strong local SEO foundations across 50+ locations * Clean integration with Dutchie Ecommerce Pro * A scalable architecture that supports future growth * Easy ongoing management by internal teams * Reliable analytics and reporting * Fast deployment and maintainability ## Ideal Candidate We are looking for someone with experience in: * WordPress development * Multi-location websites * Technical SEO * Local SEO * Ecommerce integrations * React and SDK-based integrations * Analytics implementation * API integrations * Website migrations Prior Dutchie experience is a plus but not required. We are primarily looking for a team that can review the Dutchie Ecommerce Pro documentation, understand the architecture, and build a website experience that leverages it effectively.