Website SEO & Conversion Optimization Expert Needed

Project Overview I am looking for an experienced SEO and website optimization specialist to perform a complete audit of my event rental website and identify opportunities to increase organic traffic, improve search rankings, enhance user experience, and generate more leads and bookings. My business, Beyond Elegance Party Rentals, offers wedding and event rentals including linens, chair décor, tablecloth rentals, napkin rentals, and event décor. We serve customers in Iowa and also ship select rental products nationwide. Scope of Work The selected freelancer will: Conduct a comprehensive SEO audit Identify and fix on-page SEO issues Review site structure and navigation Analyze page speed and performance Optimize category and product pages Improve keyword targeting and metadata Identify technical SEO issues Review internal linking opportunities Optimize image SEO and alt text Identify indexing and crawlability issues Review mobile usability Analyze conversion opportunities to increase quote requests and bookings Recommend content improvements to increase organic traffic Review Google Search Console and Google Analytics data (if needed) Deliverables Detailed website audit report Prioritized list of issues and recommendations Implementation of approved fixes SEO optimization of key category and product pages Technical SEO improvements Recommendations for ongoing growth Ideal Candidate Proven experience increasing organic traffic Strong technical SEO knowledge Experience with WordPress/WooCommerce Understanding of local SEO and eCommerce SEO Experience optimizing event rental, wedding, or eCommerce websites is a plus Ability to communicate findings in clear, non-technical language When Applying Please include: Examples of websites you have improved. SEO results you achieved (traffic growth, rankings, conversions, etc.). Your proposed audit process. Your estimated timeline.