Website update and optimization

About MYNE Beauty: MYNE Beauty is a beauty brand created specifically for women 50+, by a woman 50+. We create thoughtfully designed skincare and makeup products that address the real needs of women in their prime—with a modern, confident, and unapologetic point of view. We’re looking for an experienced website content and SEO specialist to help us refresh and optimize our existing website, help drive traffic to the site and make sure it accurately reflects our brand, products, story, and growing media presence. What We Need Help With -Website Content Updates -Review the existing website and identify areas that need updated, improved, or expanded content -Identify opportunities to improve customer education and conversion -SEO Optimization -Conduct an SEO audit of the existing website -Research relevant keywords for beauty, skincare, makeup, and women 50+ -Optimize page titles, meta descriptions, headers, image alt text, and on-page content -Make recommendations for improving organic search visibility -Identify opportunities for ongoing SEO content, including blog topics or educational content -Ensure SEO improvements feel natural and aligned with the brand voice—not keyword-stuffed -PR & Media Features -Add a dedicated Press / As Seen In section or page -Upload and organize existing PR clippings, articles, and media mentions -Create an attractive and easy-to-navigate presentation of press coverage -Link to original articles where appropriate -Help make our media credibility more visible to new customers and potential retail partners -Video Content -Add existing brand and product videos to the appropriate areas of the website -Recommend strategic placements for video to improve engagement and storytelling -Optimize video titles, descriptions, and presentation where appropriate -Ensure videos are integrated seamlessly into the existing website design Ideal Candidate We’re looking for someone who: Has experience with website content management and SEO Has worked with beauty, skincare, fashion, wellness, or lifestyle brands (a plus) Understands how to write for and market to women 50+ Has a strong eye for clean, elevated, modern website presentation Is comfortable working independently and making thoughtful recommendations Can balance SEO best practices with compelling brand storytelling Is detail-oriented and can identify opportunities we may not have considered Website Platform: Shopify Project Deliverables The initial project will include: Website content audit and recommendations SEO audit and optimization including updates to existing website copy and product content Addition and organization of PR/media coverage Integration of existing video content Recommendations for ongoing SEO and content improvements Final review to ensure the site is cohesive, polished, and optimized We are looking for someone who can take ownership of the project, bring ideas to the table, and help us make the website work harder for the brand. Please include examples of websites you have worked on, particularly projects involving content updates, SEO, e-commerce, or beauty/lifestyle brands. When applying, please briefly tell us: What website platforms you work with Your experience with SEO Whether you have experience with beauty or consumer brands Your availability and estimated timeline for this project