Wix Website Optimization, SEO & Digital Presence Specialist Needed

Project Overview I am seeking a highly experienced Wix professional to conduct a comprehensive review, optimization, and refinement of an established insurance agency website prior to a full-scale public relaunch. The website is already built and operational. This engagement is focused on elevating the site to a professional, enterprise-level standard through technical optimization, user experience enhancements, lead generation improvements, search visibility, business profile integration, and overall digital performance. The ideal candidate will possess advanced expertise in Wix Studio/Wix Editor, SEO, conversion optimization, Google Business Profile integration, business email configuration, lead generation systems, and professional services websites. This is not a basic design project. I am seeking a strategic partner who can identify opportunities, implement best practices, and provide recommendations that enhance credibility, visibility, and customer acquisition. ⸻ Scope of Work Website Design & User Experience Optimization Conduct a comprehensive review of the website’s overall presentation, structure, and user journey, including: Evaluate design consistency and professional branding Integrate and properly position newly developed brand assets and logo throughout the website Improve visual hierarchy and page organization Optimize navigation and user flow Enhance mobile responsiveness across all devices Improve calls-to-action and lead conversion opportunities Ensure a polished, professional appearance consistent with a premium insurance and financial services firm ⸻ Technical Website Audit Perform a complete technical review of the website, including: Verify all buttons, forms, menus, and navigation elements Test all internal and external links Identify and resolve broken links or functionality issues Review website speed and performance Optimize page load times where possible Verify proper indexing readiness Ensure all pages are structured and interconnected appropriately Conduct quality assurance testing across desktop, tablet, and mobile devices ⸻ SEO & Search Visibility Develop and implement a professional SEO strategy, including: Review and optimize Wix SEO settings Create and optimize page titles and meta descriptions Improve keyword structure and on-page SEO Optimize image metadata and alt text Ensure search engine indexing readiness Review sitemap and search console integration Implement SEO best practices throughout the website Provide recommendations for ongoing organic growth ⸻ Google Business Profile & Local Search Optimization Assist with local search visibility and business discoverability, including: Google Business Profile setup, verification, and optimization Ensure business information is consistent across all platforms Improve local search presence Optimize service area visibility Configure location-based search opportunities Establish best practices for ranking within target service regions ⸻ Lead Generation & Client Acquisition Systems Review and optimize all lead generation pathways, including: Contact forms Quote request forms Consultation requests Call-to-action placement Inquiry workflows Responsibilities include: Verify form functionality and delivery routing Ensure inquiries are received correctly Optimize lead capture opportunities Improve conversion flow throughout the website Recommend automation opportunities where appropriate Verify CRM integrations and lead management processes if applicable ⸻ Geographic Targeting & Service Area Optimization The website should effectively serve prospective clients searching within designated geographic regions. Responsibilities include: Optimize service area pages Improve local SEO targeting Configure website structure to support regional search visibility Ensure users can easily identify service availability within their area Create recommendations that improve location-based lead generation and search performance ⸻ Email, Domain & Business Infrastructure Assist with professional business infrastructure setup, including: Professional business email configuration Domain verification and configuration Email routing and deliverability testing Contact form integrations DNS review and recommendations Verification that all communications are functioning properly ⸻ Compliance & Professional Standards Review Review website content and structure for professionalism and consumer confidence, including: Privacy Policy Terms & Conditions Contact Information Required disclosures Accessibility considerations Industry best practices Provide recommendations for any additional pages, features, or disclosures that would enhance consumer trust and credibility. ⸻ Deliverables The selected professional will provide: Comprehensive website audit Written list of recommendations and findings Implementation of approved improvements Fully tested and optimized website SEO enhancements completed Google Business Profile optimization completed Email and domain configuration verified Lead generation systems tested and functioning Final quality assurance review Launch-readiness assessment ⸻ Ideal Candidate Advanced Wix Studio / Wix Editor expertise Strong SEO and local SEO background Experience with Google Business Profile optimization Experience building and optimizing professional services websites Strong understanding of lead generation and conversion optimization Familiarity with insurance, financial services, legal, or professional service industries preferred Excellent communication and project management skills Ability to provide strategic recommendations beyond the original scope when valuable opportunities are identified ⸻ To Apply Please include: Examples of Wix websites you have personally optimized or developed Relevant SEO and local search experience Estimated project timeline Recommended approach after reviewing the project requirements Any suggestions or opportunities you would immediately prioritize Compensation: Open to proposals based on experience, qualifications, and scope recommendations.