WordPress/Elementor Pro Developer - Build 25-Page Site from Provided Design & Content

Project Overview We're hiring a skilled WordPress/Elementor Pro professional to design, write, and build a ~25-page website for a dental office client, from the ground up. Unlike a typical build-only job, you'll own the full process: design direction, sitemap and architecture, page copy, SEO metadata, and the technical build itself. This is a strong opportunity beyond the initial build - the client has ongoing work already planned (additional pages, new service offerings, and potential future location pages as the practice grows), so a strong first project matters for continuity, not just a one-off handoff. We're looking for an individual freelancer, not an agency - someone who can genuinely own design, copy, and build themselves, or has a very tight, named small team they work with consistently (not a rotating agency bench). What You'll Be Responsible For - Design system - color palette, typography, layout direction, a custom left-sidebar navigation concept, homepage + interior page templates - Sitemap/architecture - a logical 25-page structure with clean URLs and a sensible internal-linking plan - Page copy for every page - services, procedures, provider bios, patient info, and supporting content - SEO metadata (focus keyphrase, SEO title, meta description) per page - Full technical build per the scope below - Access to the current site being replaced will be shared with shortlisted freelancers for reference Scope of Work - Design and build on WordPress + Elementor Pro using Flexbox/Grid Containers (no legacy sections) - Establish and apply a cohesive global color palette and font system - Custom fixed left-sidebar header via Theme Builder, plus a separate mobile header (off-canvas) and footer - Design, write, and populate all ~25 pages (services, procedures, provider bios, patient resources, contact, etc.) - Service/procedure pages in siloed subfolder URLs with breadcrumbs - Smile gallery / before-and-after showcase via a - Custom Post Type + Loop Grid, filterable by procedure type - Gravity Forms (new patient intake / contact, appointment request, careers) - Schema: Dentist/MedicalBusiness, Service, BreadcrumbList, Review - On-page SEO and Yoast configuration across all pages - Fully responsive across all breakpoints - Image optimization — compression, WebP, lazy-load - 301 redirect map from old URLs to the new structure - QA + cross-browser/mobile testing before handoff Process & Checkpoints Because this project includes original design and copy, we'll work in phases with sign-off at each stage rather than a single handoff at the end: - Sitemap + content outline approval - Design direction/homepage mockup approval - Copy draft review (all pages) - Full build, QA, and launch This protects both sides - you're not building on approved-then-changed direction, and we're not seeing the finished product for the first time at delivery. Environment & Licensing - Site will be built on a staging environment (we'll provide access) - no work directly on the live production site - You are responsible for providing your own Elementor Pro license and Gravity Forms for use on this build - If you plan to use any additional premium plugins beyond these, list them in your proposal along with their cost - we'll review and approve before you purchase or install anything, so there are no surprise charges or tools added mid-project without our sign-off. Deliverables - Approved sitemap, design direction, and full copy set (per the checkpoint process above) - Fully built, QA'd 25-page site on staging, ready for launch - One round of revisions included at each checkpoint stage - 301 redirect map implemented and tested - 14-day post-launch bug support window - Brief handoff notes on Theme Builder setup and CPT configuration, for future page additions You're a Great Fit If You Can genuinely design, write, and build - not just execute a handed-off spec. You live in Elementor Pro (Theme Builder, Loop, custom headers, containers), write clean and credible copy for a healthcare/local-business audience, understand on-page and technical SEO (schema, redirects, Yoast), build mobile-first, and care about performance and Core Web Vitals. Healthcare or dental-specific experience is a strong plus.