WordPress Redesign, Local SEO, and Conversion Specialist

Jim Puffer Landscape is looking for an experienced freelancer or small agency to redesign and optimize our existing WordPress website. We are a well established and very well known landscape design and construction company serving Kaysville, Utah, and surrounding areas. We want a website that matches the quality of our work and expectations of our customers. It must feel high-end, showcases our projects beautifully, ranks well in local search, and converts visitors into qualified consultation requests. This is more than a visual redesign. We need someone who understands WordPress, local SEO, visual storytelling, website performance, and conversion strategy. ### Scope of Work * Redesign and improve our existing WordPress website * Create a professional, modern, high-end appearance * Turn completed projects into engaging portfolio or case-study pages * Improve mobile usability and website speed * Optimize the site for local Google searches * Create or improve service and location pages * Improve calls to action, contact forms, and lead generation * Set up or verify Google Analytics and Google Search Console * Track phone clicks, forms, and consultation requests * Protect existing rankings and URLs during the redesign * Build and test the redesign on a staging site * Provide basic training for future website updates ### Ideal Experience We prefer someone with experience in: * WordPress design and development * Local SEO * Landscaping, construction, remodeling, pools, outdoor living, or other home-service businesses * Conversion-rate optimization * Google Business Profile optimization * Website speed and Core Web Vitals * Image optimization * SEO-friendly website redesigns and migrations Experience with Cloudways hosting is helpful but not required. ### Please Include * Three relevant websites you personally worked on * A brief explanation of your role on each project * Examples involving local or home-service businesses * Any measurable SEO, traffic, lead, or conversion results * Your initial thoughts about our current website * How you would make our projects feel more engaging than a standard photo gallery * How you would protect our existing Google rankings * Your estimated timeline and pricing * Whether you perform the work yourself or use subcontractors Ongoing SEO and website support may also be available after launch. The selected freelancer must work on a staging site, communicate clearly, provide transparent deliverables, and ensure that Jim Puffer Landscape owns all website files, accounts, content, and analytics. Please do not apply if you guarantee first-place Google rankings or use vague SEO packages without clear deliverables. Website: [www.jimpufferlandscape.com](http://www.jimpufferlandscape.com) Please begin your proposal with the words “Landscape Website” so we know you read the full posting. Thank you