WordPress Redesign & SEO for Paving Contractor

About us: American Sealcoating, Inc. is a pavement maintenance and concrete contractor serving Chicago's suburbs since 1991. We do sealcoating, crack filling, asphalt paving and repair, parking lot striping, and concrete work for residential, commercial, and HOA/property management clients. Our current site (amsealco.com) is WordPress and hasn't been meaningfully updated since 2021. The problem - Three things are costing us business: The site still advertises a narrower service list than what we actually do today. Our largest revenue now comes from commercial and HOA work: concrete, full-depth asphalt replacement, striping, drainage repair, none of which is properly represented. We have essentially no local SEO. No location pages for the suburbs we serve, and our meta descriptions are placeholder text. Competitors and lead-generation sites are ranking for searches in our own service area. Our NAP data is inconsistent (city listed differently across the site, Google Business Profile, and Yelp), which we understand hurts local ranking. Scope of work 1. Website redesign (WordPress) Modern, mobile-first redesign. Most of our traffic is homeowners and property managers on phones. Expand from ~5 pages to roughly 15: home, individual service pages (sealcoating, crack filling, asphalt paving & R&R, asphalt repair, striping & ADA, concrete, drainage/catch basin repair, deck & power washing), a dedicated page for HOA/property managers, gallery, about, contact. Before/after photo galleries. We have a large library of our own job photography and will supply it. Prominent click-to-call and quote request CTAs on every page. Fast page load and clean Core Web Vitals. 2. Local SEO Dedicated location/service-area pages for: Northbrook, Wheeling, Evanston, Des Plaines, Vernon Hills, Palatine, Arlington Heights, Buffalo Grove, Lincolnshire. On-page optimization: title tags, meta descriptions, headers, image alt text, internal linking. LocalBusiness schema markup. NAP consistency audit and cleanup across site, Google Business Profile, and major directories. Google Business Profile optimization (we're mid-verification following a change of ownership). 3. Jobber integration + conversion tracking This is important and I want it addressed specifically in your proposal. We use Jobber for quote requests, embedded on the site. My understanding is the form is served in an iframe, which makes form submissions difficult to track with standard tools. I need a working solution - whether that's a redirect to a thank-you page on our domain that fires the conversion, or another approach you recommend. Deliverables: Google Analytics 4 installed site-wide Google Ads conversion tracking configured for quote requests Call conversion tracking (phone calls matter as much as form fills in our industry) GA4 and Google Ads linked Verification that conversions actually fire before launch 4. Google Ads Campaign build with residential and commercial ad groups Keyword research and negative keyword list Responsive search ads (I have headline and description copy drafted) Landing page alignment so ad traffic lands on relevant service pages, not the homepage What I'm providing Logo files and brand colors, a homepage mockup, extensive original job photography (before/after), full service descriptions and scope language, Google Ads copy drafts, WordPress and hosting access, Jobber account access as needed. What I'm looking for in you Demonstrated WordPress redesign work - please link 2-3 live sites, ideally for service businesses or contractors Real local SEO experience, not just general SEO Hands-on Google Analytics 4 and Google Ads conversion tracking setup (this is a hard requirement, not a nice-to-have) Experience with embedded third-party forms/iframes is a strong plus Clear communicator. I run a business and can't chase updates. In your proposal, please tell me: Links to relevant work, especially contractor or local service businesses Your specific approach to tracking conversions through the embedded Jobber form Estimated timeline Whether you'd quote this as one project or phased (I'm open to phasing — website first, then ads) Your pricing structure, and whether ongoing SEO/ads management is something you offer