WordPress SEO Specialist

About Us Our company is a white-label WordPress development and website support partner for digital agencies. We help agencies deliver high-quality WordPress websites, maintenance, technical support, SEO improvements, performance optimization, and ongoing website work for their clients. We are looking for a detail-oriented WordPress SEO Specialist to help us improve the search visibility, technical quality, and conversion performance of our clients’ websites. This role is ideal for someone who understands both SEO strategy and hands-on WordPress implementation. This is not primarily a link-building role. We are looking for someone focused on on-page SEO, technical SEO, SEO/CRO audits, content planning, and WordPress SEO execution. Role Overview As a WordPress SEO Specialist at Work Hero, you will work across multiple client websites, identifying SEO opportunities, auditing website issues, creating actionable recommendations, and helping implement SEO improvements directly inside WordPress. You should be comfortable working with SEO tools, WordPress SEO plugins, page builders, Google Search Console, Google Analytics 4, and technical audit platforms such as SEMrush Site Audit or similar tools. You will also help create clear SEO guidelines, content briefs, and optimization recommendations that our team and clients can use to improve rankings, organic traffic, and website performance. Responsibilities - Perform on-page SEO optimization for WordPress websites. - Conduct keyword research and identify content opportunities. - Optimize meta titles, meta descriptions, heading tags, internal linking, image alt text, and page structure. - Use SEMrush Site Audit or similar tools to identify technical SEO issues. - Recommend and help implement technical SEO fixes. - Conduct SEO and CRO audits to improve website performance, search visibility, and conversion rates. - Review websites for SEO best practices, usability issues, content gaps, and conversion opportunities. - Work with WordPress SEO plugins such as Yoast SEO, Rank Math, All in One SEO, or similar tools. - Work inside WordPress and common page builders such as Elementor, Beaver Builder, WPBakery, Divi, or similar platforms. - Use Google Search Console, Google Analytics 4, and other SEO tools to analyze performance and identify opportunities. - Communicate findings clearly and provide practical, actionable recommendations to the internal team. Requirements - Proven experience in on-page SEO optimization. - Strong experience with keyword research, content planning, content briefs, and SEO guidelines. - Strong understanding of on-page SEO best practices, including metadata, heading structure, internal linking, and image optimization. - Hands-on experience using SEMrush Site Audit or similar technical SEO tools. - Experience conducting comprehensive SEO audits and CRO audits. - Ability to translate SEO findings into clear, actionable recommendations. - Experience working with WordPress SEO plugins such as Yoast SEO, Rank Math, All in One SEO, or similar tools. Familiarity with WordPress and common website builders, including Elementor, Beaver Builder, WPBakery, Divi, or similar page builders. - Familiarity with Google Search Console, Google Analytics 4, and other SEO tools.