WordPress + WooCommerce Performance Specialist Needed — Meta Ads Landing Page Drop-Off
Worldwide
About the Project I run a WooCommerce ecommerce store on WordPress and am experiencing a significant discrepancy between Meta Ads Link Clicks and Landing Page Views. Currently, approximately 50% of Meta link clicks are not becoming Landing Page Views. I need an experienced WordPress/WooCommerce performance specialist to identify the root cause and fix the underlying technical issues. This is NOT simply a request to improve PageSpeed scores. I need someone who can investigate the complete journey: Meta Ad → Link Click → Website → Landing Page → Meta Landing Page View Website Stack WordPress WooCommerce Elementor Porto Theme Meta Pixel Meta Ads Mercado Pago Multiple WooCommerce plugins/integrations CDN/cache configuration Mobile-heavy traffic WHAT I NEED YOU TO INVESTIGATE META ADS → LANDING PAGE TRACKING Determine why there is such a large difference between: Link Clicks → Landing Page Views Check: Meta Pixel implementation PageView event Landing Page View tracking Pixel loading Browser-side tracking Conversion API, if applicable Event duplication Consent/cookie behavior Meta parameters Redirects after ad clicks URL parameters Tracking failures on mobile/Safari WEBSITE PERFORMANCE Audit the website specifically for real-world loading performance, particularly on mobile. Check: TTFB Server response time Core Web Vitals LCP INP CLS JavaScript execution Render-blocking resources CSS Elementor assets Porto Theme assets WooCommerce scripts Image optimization Lazy loading Font loading Third-party scripts Plugin overhead MOBILE / SAFARI ISSUES A significant portion of our traffic comes from mobile. Please test: iPhone/Safari Android/Chrome Slow mobile connections Different landing pages Meta in-app browser I want to know whether users are clicking the ad but abandoning before the page is fully loaded or before Meta registers the Landing Page View. TECHNICAL ISSUES Check for: 301/302 redirects HTTPS redirects DNS/hosting problems CDN configuration Cache configuration JavaScript errors Failed network requests Plugin conflicts Elementor issues WooCommerce AJAX requests PHP/server performance Database performance API/third-party requests DELIVERABLES I expect a proper technical diagnosis, not just a list of generic recommendations. Please provide: The root cause or causes of the Link Click → Landing Page View drop-off Evidence showing what is causing the problem Recommended fixes Implementation of the required fixes Before/after performance measurements Verification that Meta tracking is working correctly Confirmation that the fixes did not break WooCommerce functionality IMPORTANT Please do not simply install another caching or optimization plugin. I already have an existing WordPress setup and want someone who can understand the current architecture, identify the actual bottleneck, and make targeted changes. The priority is: Real-world conversion performance over PageSpeed score I care about whether a person clicking a Meta ad can successfully load and interact with the landing page. IDEAL CANDIDATE You should have strong experience with: WordPress performance optimization WooCommerce Elementor Mobile performance Core Web Vitals JavaScript debugging Chrome DevTools Safari/WebKit debugging Meta Pixel Meta Ads tracking Conversion API GTM/event tracking CDN/cache optimization PHP/MySQL Hosting/server optimization BONUS Experience with ecommerce stores running Meta Ads at significant traffic volumes is highly preferred. TO APPLY Please answer these questions: Have you diagnosed Meta Link Click → Landing Page View discrepancies before? Give an example. How would you investigate a situation where Link Clicks are 2× Landing Page Views? What tools would you use to diagnose the problem? Have you worked with Elementor + WooCommerce before? Have you debugged Meta Pixel/CAPI implementations? Please provide 2–3 examples of WordPress/WooCommerce performance problems you personally diagnosed and fixed.
$100.00
Fixed-price- ExpertExperience Level
- Remote Job
- One-time projectProject Type
Skills and Expertise
Activity on this job
- Proposals:Less than 5
- Interviewing:0
- Invites sent:0
- Unanswered invites:0
About the client
- ARGCorrientes Capital11:35 PM
- $62 total spent2 hires, 0 active
- 5 hours
Explore similar jobs on Upwork
How it works
Create your free profileHighlight your skills and experience, show your portfolio, and set your ideal pay rate.
Work the way you wantApply for jobs, create easy-to-by projects, or access exclusive opportunities that come to you.
Get paid securelyFrom contract to payment, we help you work safely and get paid securely.
About Upwork
- 4.9/5(Average rating of clients by professionals)
- G2 2021#1 freelance platform
- 49,000+Signed contract every week
- $2.3BFreelancers earned on Upwork in 2020
Find the best freelance jobs
Growing your career is as easy as creating a free profile and finding work like this that fits your skills.
Trusted by