Wordmark exploration project

Posted last week

Worldwide

Summary

URGENT START WITHIN 24HRS URGENT COMMUNICATION Has work similar to the example provided RASMALAI WORDMARK EXPLORATION PROJECT This is not a logo design project. Yet This is not a branding project. Yet This is not a packaging project. Yet The objective is to discover a unique visual identity for the word RASMALAI through large-scale exploration. Rasmalai is a dairy based dessert I am looking for a designer who specialises in custom lettering, typography, wordmarks, and visual identity exploration. I do not want 3 polished concepts. I do not want a presentation. I do not want moodboards. I do not want strategy documents. I want volume, exploration, and unexpected directions. PROJECT REQUIREMENTS Design the word: RASMALAI Generate as many radically different directions as possible. The goal is not refinement. The goal is discovery. I want to see territories I have never considered. Explore: * Bold * Organic * Wiggly * Shape-first * Playful * Rural * Dairy-inspired * Consumer-brand inspired * Vintage-inspired * Contemporary * Unexpected Do not limit yourself to Indian dessert branding. This is Panjab, a state within india but known for it boldness. We aim to do something completely different. against the grain. I am allergic to anything that already out there or even similar. Do not copy existing brands. Avoid: * Generic luxury branding * Thin elegant typography * Premium restaurant aesthetics * Generic Indian patterns * Crowns * Temples * Peacocks * Milk splashes * AI-looking design The work should feel distinctive, memorable, and ownable. The word itself should carry personality. REFERENCE DIRECTION The current direction I am interested in exploring includes: * Strong silhouettes * Large presence * Bold colour usage * Organic movement * Slightly irregular forms * Instantly recognisable shapes * Consumer brand energy IMPORTANT I am not looking for a final answer. I am looking for exploration. The more directions you show me, the better. Quantity is valuable. Unexpected ideas are valuable. The project is successful if it helps discover a direction that neither of us could have predicted at the beginning. Attached is a direction to be taken with a very slight pinch of salt that I have found after a very long time.

  • Less than 30 hrs/week
    Hourly
  • < 1 month
    Duration
  • Expert
    Experience Level
  • Remote Job
  • One-time project
    Project Type
Skills and Expertise
Mandatory skills
Packaging Design
Branding
Activity on this job
  • Proposals:Less than 5
  • Last viewed by client:last week
  • Interviewing:
    3
  • Invites sent:
    0
  • Unanswered invites:
    0
About the client
Member since Mar 11, 2022
  • United Kingdom
    Wv12Ry6:41 AM
  • $1.9K total spent
    32 hires, 2 active
  • 35 hours
  • Food & Beverage
    Large company (1,000+ people)

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