Wordpress Landing Page Designer + CRO

What You'll Do You will be responsible for designing, building, and optimizing Wordpress landing pages that generate qualified leads. Projects may include: - Industry-specific landing pages - Service-specific landing pages - Paid advertising landing pages - Conversion optimization of existing website pages Responsibilities include: - Designing landing page wireframes and layouts - Building pages directly in WordPress - Writing or refining conversion-focused page structure and messaging - Creating strong calls-to-action - Improving form conversion rates - A/B testing recommendations - User journey optimization - Mobile optimization - Page speed optimization - Heatmap and analytics review - Implementing CRO best practices - Required Experience Please do not apply unless you have: - 3+ years designing landing pages - Strong WordPress experience - Experience with Salient + WP Bakery - Proven CRO experience - Understanding of lead generation funnels - Experience improving conversion rates - Strong UX/UI fundamentals - Portfolio showing high-converting landing pages Bonus Experience - Google Ads landing pages - Meta Ads landing pages - B2B lead generation - Manufacturing or industrial companies - Agency landing pages - HubSpot, Pipedrive, or CRM integrations - Heatmap tools (Hotjar, Microsoft Clarity, etc.) What Success Looks Like We're not looking for someone who simply makes pages look better. (even though design is extremely important for us as well) We're looking for someone who can help us: - Increase landing page conversion rates - Improve lead quality - Reduce bounce rates - Increase form submissions - Create clear messaging and positioning - Build scalable landing page systems To Apply Please include: - Portfolio of landing pages you personally designed - Examples where you improved conversion rates - Your preferred WordPress builder - Your CRO process - Your hourly rate - Your availability per week Bonus: Include your favorite landing page you've ever built and explain why it converted well. Engagement Details - Contract/Freelance - Ongoing work available - Initial project: 2–4 landing pages - Potential for long-term partnership