Wordpress Website Developer

REQUEST FOR PROPOSAL WordPress Website Development — Ongoing Maintenance & Development Services Ranger Rick | National Wildlife Federation Who We Are Ranger Rick is one of the most iconic children's nature brands in the U.S., published by the National Wildlife Federation. Our mission: get kids curious about the natural world. Our website, RangerRick.org, is the digital home for that mission, and we just completed a full redesign. Now we're ready to build on it. The objectives of the website are to: 1. Simplify the Shop experience for parents, grandparents, and caregivers, making it easy to buy, learn more, get help, and get inspired 2. Tell the story of our Ranger Rick magazines and book clubs, our brand, and our mission 3. Connect with new families and caregivers while retaining active readers, buyers, and gift givers 4. Create a Kids Zone that's COPPA-compliant and fun for children and families at kids.rangerrick.org What We're Looking For We need a WordPress developer who can work closely with our internal marketing and editorial groups on everything from ongoing website maintenance to new feature builds. Ongoing Maintenance and example work (8-16 hours per month retainer) · Theme and template optimization with our editors and admin team · New page types, patterns, and global components aligned to our brand style guide · Deepened curation capacity and tagging · Go-to website technical support for VP, Marketing Director, Digital Editorial Director, and Digital Editor · Keep the CMS humming and the platform stable · Monitor and resolve technical, server, security, and legal issues promptly · Monitor website analytics tracking website performance and traffic trends · Manage themes, plugins, APIs, and third-party integrations · Content article template tweaks and landing page jump fixes · Troubleshoot across marketing, sales, customer service, and fulfillment · Special projects – to be discussed and agreed upon separately from ongoing maintenance work What You'll Need · Strong WordPress background (portfolio including WP 6.9 sites, please) · Experience with WP Engine dedicated servers · Familiarity with GravityForms, RankMath, Plausible and similar tools · Solid grasp of COPPA compliance, plus ADA/WCAG A and AA standards · A track record in UX, UI, SEO, and AIO · E-commerce experience is a plus, especially integration and segmentation · Great communication skills as you'll be working across teams and org levels Timeline · Proposals due: July 17, 2026 · Vendor selected: August 3, 2026 · Contract: 12 months (August 2026 - August 2027), with renewal potential