World-Class YouTube Expert Needed

We're a nationwide company in the US tattoo culture. We have two YouTube channels that are underperforming. We have content creation teams, videographers, editors, and every pre-YouTube resource you could want; however, we still haven't found the right strategist to amplify our message. What we need: Channel Content Strategy & Growth: Own the channel strategy end-to-end: positioning, content pillars, publishing cadence, and how the channel ladders up to business outcomes rather than vanity metrics. Audit our existing catalog and library of raw content, and build a plan for what to publish, what to re-cut, and what to leave alone. Set the format mix across long-form, Shorts, and podcast content, and be clear with us about what each one is for — Shorts and long-form serve different jobs and the strategy should reflect that. Research the competitive and adjacent landscape: what is working in our category, what formats are saturated, and where the genuine openings are. Packaging and Testing: Own titles, thumbnails, and hooks — the highest-leverage variables on the platform. You will brief or create thumbnails, write titles, and shape the first thirty seconds of every video. Run a disciplined testing program: thumbnail A/B tests, title iterations on underperformers, and hook variations. We want a documented record of what we learned, not just what we tried. Build packaging standards and templates the team can work from, so quality does not depend on you being personally available. Improve retention through structure and editing direction — pacing, chapter design, pattern interrupts, payoff placement — working closely with our editors. New Podcast Launch (this fall): Shape how the podcast lives on YouTube from before episode one: format, episode length, set and visual identity, and whether it runs on the main channel or its own. Design the clip and Shorts strategy that turns each episode into a steady stream of discoverable content, and define the workflow that makes it repeatable. Advise on guest selection and topic choices through a search-and-discovery lens, not only an editorial one. Build the cross-promotion loop between podcast content and the rest of the channel. Reaching the Right Audiences: Define who we are actually trying to reach and make sure the content and packaging select for those viewers rather than the widest possible audience. Own the path from viewer to customer: end screens, cards, descriptions, pinned comments, and the handoff to whatever comes next in our funnel. Work with search and discovery deliberately — titles, descriptions, tags, chapters, and transcripts — so our content surfaces for the queries our buyers actually make. Own community management and comment strategy, or direct whoever does. Measurement and Reporting: Live in YouTube Analytics: click-through rate, average view duration and percentage viewed, impressions and traffic sources, subscriber conversion, audience retention curves, and returning-viewer behavior. Report on a regular cadence — what moved, why you think it moved, what you are changing, and what you need from us. Connect channel performance to downstream business results as far as our data allows, and be honest about where attribution gets fuzzy. If you are selected to join the team, you will absolutely love it! We are revolutionizing and contributing to the vitality of our industry from the inside out. Join us.