YouTube Creative Strategist (DTC Home & Decor)

We're a fast-growing 8-figure DTC home and decor brand selling across Australia, New Zealand, the US, Canada and the UK. We're scaling YouTube and need someone to own the creative behind it. The role This is strategy, not editing. You decide what we make and why, then brief our editors to produce it. We want someone who lives on YouTube. Not a Meta strategist who dabbles in it. The platform has its own logic, attention curve and metrics, and we want someone who already knows them. You'll work closely with our existing Meta creative team and Google media buying team, sharing winning angles in both directions and aligning creative with how campaigns are actually bought. What you'll do Develop YouTube and Demand Gen concepts, hooks and scripts Write detailed briefs for our video editors Research what's working on YouTube in home, decor and adjacent DTC categories Read performance data and diagnose why an ad worked, not just report that it did Scale winners into variants instead of running one-off tests Brief UGC creators on shot lists and specs What we're looking for 2+ years on YouTube or paid video creative for ecommerce Deep grasp of what holds attention on YouTube: the first 5 seconds, skip behaviour, and how in-stream, in-feed and Shorts each need different creative Fluent in view rate, VTR, CPV, quartile completion and hook rate, and how they connect to CPA and ROAS Comfortable inside Google Ads, especially Demand Gen and Video Enough Meta literacy to collaborate with that team Excellent written English, since the job is mostly briefs and scripts Why work with us We're growing fast, which means real room to move. You'll own YouTube from the start rather than inherit someone else's system, and as we scale, there's scope to grow into a broader creative leadership role. You'll get access to our internal resources, paid courses and ongoing training. We invest in our team's skills because better strategists make us more money. For the right person who's genuinely performing, we're open to adding a performance bonus on top of base. Discussed once you're in the role and we can see the impact. How to apply Start your application with the headline "YouTube Killer". Without it, we won't read it. Send your resume and portfolio with 2 to 3 YouTube ads you developed the concept for. For each, give us the hook, why it worked on YouTube specifically, and the numbers. Note: Agency applications will be ignored