YouTube / Google Ads Specialist Needed for Book Trailer Campaign

I’m looking for an experienced Google Ads / YouTube Ads specialist to set up a focused video advertising campaign for the upcoming release of my book, launching September 16, 2026. This is NOT a video production job. All creative assets are already completed, including professional 15-second, 30-second, and 90-second trailer versions. The goal is to properly set up and launch a targeted YouTube advertising campaign that builds awareness for the book while directing interested viewers toward the appropriate next step, including the official website, MENWILLBEBOYS.COM, the first book in the series, and the Part Two preorder. SCOPE OF WORK • Review the existing 15- and 30-second video assets and recommend which should be used for each ad placement/campaign objective. • Set up the YouTube video campaign through Google Ads. • Recommend the appropriate campaign objective, bidding strategy, targeting, audiences, and placements. • Develop targeting around relevant readers and audiences, including crime fiction, thrillers, dark comedy, books/authors, entertainment, and other appropriate interests. • Set up the campaign budget and structure so spending can be controlled and adjusted easily. • Help determine the strongest destination/CTA for the ads: MENWILLBEBOYS.COM, Part One, or the Part Two preorder. • Set up appropriate conversion/tracking where possible so we can measure more than views alone. • Make sure the campaign is properly configured for desktop, mobile, and YouTube placements. • Launch the campaign and verify that the ads are serving correctly. • Provide a brief explanation of the setup so I can understand the campaign and manage or adjust it after completion. IMPORTANT I am not looking to purchase views, subscribers, bots, or artificial engagement. I am looking for legitimate Google/YouTube advertising targeted toward potential readers and customers. This is initially a ONE-TIME CAMPAIGN SETUP project, not an ongoing monthly management contract. If the campaign performs well, there may be additional work leading into and after the September 16 launch. All advertising spend will be paid separately through my Google Ads account and is NOT included in the freelancer's project fee. BUDGET $100 fixed price for initial campaign setup. WHEN APPLYING Please briefly answer: 1. What experience do you have running YouTube Ads through Google Ads? 2. Have you promoted books, entertainment, films/trailers, authors, or similar products? 3. Based on this project, would you primarily use the 15-second or 30-second trailer—and why? 4. What would you track to determine whether the campaign is actually working beyond video views? Please include examples or screenshots of previous YouTube/Google Ads campaigns if available. The book trailer, website, artwork, copy, and video assets are already completed. I am looking for someone who can take those assets and build a clean, properly targeted campaign around them.