YouTube Growth Strategist Needed for Established 200K+ Subscriber Channel
Worldwide
About Me I've been creating content on YouTube for over 10 years and have built an established entertainment channel with 200,000+ subscribers. My content focuses on long-form Marvel storytelling, original "What If" scenarios, alternate storylines, cinematic series, and other pop culture content. This isn't my first experience with YouTube growth, algorithm changes, or adapting to new trends. Over the years I've constantly evolved the channel, experimented with new formats, and invested heavily into improving the content. However, despite that experience, my channel has become increasingly inconsistent, and I believe it's time to bring in someone with a fresh perspective who has successfully solved similar problems for other established creators. What I'm Looking For This is NOT a request for a generic YouTube audit. I've already purchased professional channel audits, implemented recommendations, analyzed my analytics extensively, and spent countless hours testing ideas. I'm looking for someone who can go significantly deeper. I want someone who can work alongside me over multiple weeks or months to identify blind spots, challenge assumptions, and help build a long-term strategy based on real data. I value honesty over agreement. If you think I'm wrong about something, I want to hear it—but I expect recommendations to be backed by experience, testing, and analytics rather than generic YouTube advice. Current Situation The channel continues to receive recommendations and occasional breakout videos. However, many recent uploads significantly underperform despite maintaining high production quality, consistency, and a dedicated audience. The inconsistency is what I'm trying to solve. I'm interested in understanding why some videos receive significant distribution while others stall, even when they belong to the same series. Existing Production Pipeline I already have an extensive production pipeline in place. There are 100+ planned videos already mapped out, with concepts, production schedules, titles, and custom artwork in various stages of completion. I'm not looking to completely reinvent the channel. I'm looking for someone who can optimize strategy within an established creative vision. Creative Direction One important note: Our channel has developed a recognizable identity over the years. Every thumbnail features custom original artwork commissioned specifically for each video. This visual style is a core part of our brand and something we intend to maintain. I'm absolutely open to improving: Packaging strategy Thumbnail composition Visual hierarchy Title pairing Viewer psychology Curiosity Messaging However, I'm not interested in replacing our brand identity with generic clickbait-style thumbnails or copying trends that don't fit the channel. The goal is to improve performance while preserving what makes the brand unique. Responsibilities Perform an in-depth analysis of YouTube Studio analytics. Review CTR, impressions, Browse, Suggested, Home Feed, Search, audience behavior, and retention. Identify why certain uploads receive broad distribution while others stall. Analyze audience expectations and packaging. Develop a testing framework rather than offering one-time advice. Meet regularly to review uploads and analytics. Challenge assumptions and provide objective feedback. Help build a sustainable long-term growth strategy. Requirements I'm specifically looking for someone who has: Worked with established YouTube channels (100K+ subscribers preferred). Experience helping channels recover from inconsistent or declining performance. Strong understanding of YouTube Analytics and recommendation systems. Experience with long-form entertainment, storytelling, gaming, film, or creator channels. The ability to explain recommendations using data rather than opinions. Please Do NOT Apply If You rely primarily on AI-generated audits. Your recommendations are generic or templated. Your advice is limited to: Upload more. Be more consistent. Use better tags. Post more Shorts. You don't have real experience helping established creators. I respect expertise, but I'm also careful about where I invest my time and money. I'm looking for someone who can demonstrate real experience and measurable results—not theory. What Success Looks Like I'm not looking for overnight virality. I'm looking to understand why an established channel has become inconsistent and build a repeatable strategy to improve: Click-through rate Impressions Browse & Suggested traffic Audience retention Long-term channel health If we work well together, I'd like this to become an ongoing consulting relationship rather than a one-time project. When Applying Please begin your proposal with the words: "Marvel Strategy" Then include: A brief introduction. Channels you've worked with (links if possible). Examples of measurable results you've helped achieve. Why you believe established channels sometimes become inconsistent. How you would approach working with me over the next 60–90 days. Why you believe you're the right fit for this project.
$500.00
Fixed-price- IntermediateExperience Level
- Remote Job
- Ongoing projectProject Type
Skills and Expertise
Activity on this job
- Proposals:5 to 10
- Last viewed by client:6 days ago
- Interviewing:1
- Invites sent:0
- Unanswered invites:0
About the client
- CanadaMidland9:17 PM
- $18K total spent90 hires, 20 active
- Mid-sized company (10-99 people)
Explore similar jobs on Upwork
How it works
Create your free profileHighlight your skills and experience, show your portfolio, and set your ideal pay rate.
Work the way you wantApply for jobs, create easy-to-by projects, or access exclusive opportunities that come to you.
Get paid securelyFrom contract to payment, we help you work safely and get paid securely.
About Upwork
- 4.9/5(Average rating of clients by professionals)
- G2 2021#1 freelance platform
- 49,000+Signed contract every week
- $2.3BFreelancers earned on Upwork in 2020
Find the best freelance jobs
Growing your career is as easy as creating a free profile and finding work like this that fits your skills.
Trusted by