YouTube, Podcast & Social Media Content Producer

YouTube, Podcast & Social Media Content Producer Long-Term Remote Position ABOUT THE ROLE I’m Brad Hovis, a real estate investor and entrepreneur with 16+ years of experience and more than $90 million in real estate transactions. I’m looking for a talented YouTube, Podcast & Social Media Content Producer to help build the Brad Hovis personal brand around real estate investing, business, and ownership. Here’s the good news: WE ALREADY HAVE HUNDREDS OF VIDEOS RECORDED. Over the years, I’ve created real estate trainings, podcasts, interviews, presentations, deal breakdowns, educational videos, business discussions, and other long-form content. You will NOT be starting with an empty content calendar. Your job is to go through this existing library, find the gold, repurpose it, package it for the appropriate platforms, and consistently publish it across our social media channels. We will also create new content, but initially there is a significant library of already-shot content waiting to be used. Your mission: Take 18+ years of Brad Hovis content and turn it into an audience. THIS IS NOT JUST A VIDEO EDITING JOB I’m not looking for someone who waits for me to say: “Edit this video.” “Post this Reel.” “Upload this to YouTube.” I want someone who can look at a 30- or 60-minute video and think: “There’s a great 10-minute YouTube video inside this.” “There are five Shorts in here.” “That story should be the opening hook.” “This section would make a great Facebook post.” “This clip would work better on Instagram.” “That title isn’t strong enough. Here’s a better one.” I want someone who understands content, storytelling, YouTube, social media, and audience building — not simply video editing. WHAT YOU WILL OWN You will help manage the entire content production and distribution process from our existing/raw content through publication. Responsibilities include: - Review, inventory, and organize our existing library of hundreds of already-recorded videos - Identify evergreen content worth republishing and repurposing - Identify strong hooks, stories, lessons, opinions, and teachable moments - Turn existing long-form footage into compelling YouTube videos - Turn long-form content into Shorts, Reels, clips, and social posts - Remove outdated intros, offers, URLs, references, or branding when necessary - Edit videos or coordinate video editing - Create or coordinate compelling YouTube thumbnails - Write strong titles, descriptions, captions, hooks, and calls-to-action - Add appropriate captions, graphics, B-roll, branding, and other production elements - Maintain a consistent content calendar - Schedule and publish content across our social media channels - Organize YouTube playlists and improve the overall channel experience - Prepare and publish podcast episodes - Track content performance and analytics - Identify what is working and recommend what we should create or repurpose next Eventually, you should be able to take responsibility for the content machine without needing me to tell you what should be posted every day. PLATFORMS YOU WILL HELP MANAGE YouTube: - Long-form videos - YouTube Shorts - Titles - Thumbnails - Descriptions - Playlists - Scheduling and publishing Facebook: - Videos - Reels - Clips - Written posts - Other appropriate repurposed content Instagram: - Reels - Video clips - Carousels - Posts TikTok: - Short-form video content LinkedIn: - Business-oriented videos, clips, and posts when appropriate Podcast Platforms: - Prepare, package, and publish podcast episodes You should understand that we do NOT necessarily want to copy and paste the exact same piece of content everywhere. The hook, format, caption, length, title, thumbnail/cover, and call-to-action may need to change depending on the platform. One great piece of content could potentially become: 1 Long-Form YouTube Video + 5 Shorts/Reels + Multiple Social Posts + Podcast Content + Clips Across Multiple Platforms Our goal is simple: CREATE ONCE. DISTRIBUTE INTELLIGENTLY EVERYWHERE. OUR CONTENT The Brad Hovis brand primarily covers three areas: REAL ESTATE Real estate investing, deal analysis, creative finance, rentals, fix & flips, wholesaling, capital, actual deals, mistakes, lessons learned, and building wealth through real estate. BUSINESS Building and operating a real estate company, systems, financial management, hiring, teams, scaling, entrepreneurship, and creating a business that can operate without controlling your life. OWNERSHIP Building assets, financial independence, long-term wealth, freedom, legacy, and my core philosophy: Ownership Creates Freedom. Our broader business ecosystem includes: REI School — LEARN REIBIZ — OPERATE Hovis Capital — OWN The Brad Hovis personal brand should attract an audience around real estate, business, and ownership while naturally introducing the appropriate business when relevant. WHO I’M LOOKING FOR You may be a great fit if you: - Have experience producing or managing YouTube content - Understand YouTube beyond simply uploading videos - Understand hooks, storytelling, retention, titles, and thumbnails - Know how to turn long-form content into compelling short-form content - Have video editing skills or experience coordinating editors - Understand Facebook, Instagram, TikTok, LinkedIn, and podcast distribution - Have excellent written and spoken English - Are highly organized - Can manage a large existing content library - Can work independently without needing constant instructions - Understand social media analytics - Pay close attention to detail - Are comfortable using AI tools to improve productivity - Can learn my voice and eventually recognize what does and does not sound like me - Want a long-term role rather than a short freelance project Experience with real estate, investing, finance, entrepreneurship, or business content is a major plus. TOOLS Experience with some combination of the following is helpful: YouTube Studio Adobe Premiere Pro DaVinci Resolve Final Cut Pro CapCut Descript Canva Photoshop Riverside Podcast hosting platforms Meta Business Suite Google Drive Project management software AI tools You do NOT need experience with every tool listed. I care more about whether you understand content and audience building than which editing software you use. WHAT SUCCESS LOOKS LIKE Success is NOT: “Brad sent me a video, so I edited it and posted it.” Success is: “Brad already has hundreds of videos and 16+ years of knowledge. I’m going to systematically turn that library into a growing media asset.” I don’t want to personally manage the content calendar. I don’t want to tell you every day what video should go on which platform. Eventually, I want this process to work like this: You find the best material. You package it. You repurpose it. You schedule it. You publish it. You track the results. You tell us what is working and what we should do next. The goal isn’t simply to “post on social media.” The goal is to build the Brad Hovis audience and turn our existing content library into a valuable media asset. HOW TO APPLY Please do NOT send me a long, generic, copy-and-paste cover letter. Start your application with the words: OWNERSHIP CREATES FREEDOM Then send me: 1. A short introduction about yourself. 2. Links to 2-3 YouTube channels, videos, podcasts, or social media accounts you have personally worked on. 3. Tell me exactly what you were responsible for on those projects. 4. Your normal weekly availability and working hours. And most importantly, answer this question: If I gave you one 30-minute real estate video, how would you turn it into a full week of content across YouTube, Facebook, Instagram, TikTok, LinkedIn, and our podcast? Be specific. Tell me what you would create, how you would package it, where you would publish it, and how you would determine whether it worked. Applicants we like will be invited to complete a PAID TEST PROJECT using one of my actual existing videos. You’ll receive the content and have an opportunity to show us how you would identify the best material, package it, repurpose it, and distribute it. I’m not hiring the person who writes the best proposal. I’m looking for the person who can find the most value in the content we’ve already created and help us turn it into an audience. If that’s you, I’d like to hear from you.