Youtube Outreach Coordinator

You are the top of the funnel for Pinwheel's YouTube creator pipeline. Your job is to find the right creators in the tech review, digital parenting, and family content creators space and get them excited enough about Pinwheel to apply to the program. You are part researcher, part recruiter, and part cold outreach specialist. If a great YouTube creator ends up in our program, it started with you. WHAT YOU'LL DO Creator Research • Find YouTube creators in the tech review, digital parenting, and family content creators space • Target accounts with 5K to 30K subscribers whose audience includes parents of kids ages 6 to 14 • Vet for content quality, engagement, authenticity, and brand fit • Log every lead in our creator database with verified contact info and current status Outreach and Follow-Up • Send personalized pitches that feel genuine, not copy-pasted • Follow up with non-responders at a reasonable cadence • Guide interested creators through the application form • Hand off accepted applicants cleanly to the Creator Manager team Goals and Metrics • Volume: Research and contact 150 to 200 qualified YouTube creators per week • Quality: Every outreach target meets follower range, niche, and audience fit criteria before contact • Response rate: Maintain a 10% or higher reply rate on cold outreach (tracked weekly) • Applications: Drive 5 to 10 completed, qualified applications per week into the pipeline • Data hygiene: Every creator in the roster has a verified email, profile link, and current status logged • Handoff quality: Creator Manager confirms complete context on every handoff with no dropped info Skills and Experience • Experience in influencer research, recruiting, sales, or similar outreach work • Comfortable sending cold messages and following up without being pushy • Detail oriented and consistent about keeping records clean • Familiar with YouTube as a platform (Social Blade / VidIQ experience is a bonus) $8/hr + Bonuses