amazon listing optimisation and PPC management

ABOUT US We are a fast-growing premium brand selling across Amazon US and UK marketplaces. We have existing listings live, brand registry active, and a creative team handling photography in-house. We are looking for one experienced operator who personally owns listing performance and advertising results from end to end. WHAT THIS ROLE IS This is a hands-on, ongoing management role. You will own two things completely: listing quality and advertising profitability. Every keyword decision, every bid adjustment, every copy change, that is yours. We move fast, share data openly, and expect weekly reporting without being chased for it. This is not a place to learn Amazon. We need someone who has already made the expensive mistakes on someone else's account. SCOPE OF WORK 𝐋𝐢𝐬𝐭𝐢𝐧𝐠 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧 & 𝐒𝐄𝐎: Audit all existing listings for indexing gaps, keyword coverage, and conversion weaknesses Rewrite titles, bullet points, and descriptions optimised for A9/A10 ranking and human conversion simultaneously Build and maintain backend search terms to Amazon's exact character limits with zero duplication Ensure full compliance with Amazon's latest listing policies, style guides, and category requirements 𝐀+ 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 & 𝐁𝐫𝐚𝐧𝐝 𝐒𝐭𝐨𝐫𝐞𝐟𝐫𝐨𝐧𝐭: Write module-by-module A+ Content briefs for our internal design team covering copy hooks, benefit hierarchy, and conversion logic per module 𝐀𝐦𝐚𝐳𝐨𝐧 𝐏𝐏𝐂 & 𝐀𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠: Build and manage Sponsored Products, Sponsored Brands, and Sponsored Display campaigns across all ASINs Structure campaigns by match type with clean ad group segmentation from day one Manage negative keyword strategy aggressively to eliminate wasted spend Optimize bids based on placement performance, time-of-day data, and conversion rate by keyword Monitor and report ACOS, TACOS, ROAS, CVR, and impression share weekly Scale winning campaigns systematically while protecting organic rank and margin Brief and execute Sponsored Brand video and Display retargeting campaigns where relevant 𝐑𝐮𝐟𝐮𝐬 & 𝐀𝐈 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧: Structure listing copy and Q&A content to align with Rufus AI search intent and conversational queries Stay current with Amazon algorithm updates and adjust strategy as ranking factors evolve Weekly advertising report must include: Total ad spend and revenue ACOS and TACOS by campaign and account-wide ROAS and CVR by ASIN Top converting search terms added to manual campaigns Negative keywords added that week Budget pacing and recommendations Priorities and actions for the following week REQUIREMENTS: Minimum 3 years hands-on Amazon Seller Central experience, US or UK marketplace Proven track record of page-one ranking and ACOS reduction on real accounts Deep experience with Sponsored Products, Brands, and Display campaign management Proficiency with Helium 10, Jungle Scout, Data Dive, or equivalent keyword tools Experience writing A+ Content briefs for design teams Strong understanding of TACOS, organic rank strategy, and margin-based scaling Familiarity with Rufus and AI-driven product discovery on Amazon Flat file bulk upload and catalogue troubleshooting experience Strong written English and clear communication Ability to work independently, flag problems early, and deliver without being chased Bonus points if you have: Experience with supplements and wellness brands Hands-on experience with PPC automation platforms such as Scale Insights Experience managing international marketplace expansion