AI and Live Footage Video Ad Creator for Premium UK Bed Brand

About the role We are The Sleep Co, a British maker of handcrafted beds and mattresses sold direct to consumer online. Our products are premium (typical order value £3,000 to £5,000+) and we run paid social on Meta. We need someone to build short-form video ads that blend our real footage with AI-generated motion. You will work from our existing professional product photography, lifestyle stills, and live video, then use AI to animate stills, extend shots, and fill gaps, and cut all of it together into one clean ad. This is an editing and motion role grounded in real assets, not a text-to-video role. We are not looking for AI that invents a bed from a prompt. We are looking for someone who makes AI and real footage sit together so well you cannot tell where one ends and the other begins. What you will produce Short-form video ads for Meta (Facebook and Instagram), in 9:16 and 1:1, running 6 to 30 seconds Several variations per concept so we can test hooks, openings, and pacing Ads that cut our real footage together with AI-generated shots into one seamless piece, with consistent grade, lighting, and pacing throughout A strong visual hook in the first 3 seconds Light edit, on-screen captions, and sound design where needed Work delivered from our supplied brief, photography, footage, and brand guideline Must-haves A portfolio of AI-assisted video ads for real, physical, branded products. Abstract showreels do not count. Demonstrated product fidelity. The product in your ad must look exactly like the real product. If your samples show warped, melted, or invented detail, this is not a fit. Strong command of image-to-video tools such as Runway, Kling, Veo, Sora, and similar, used to animate supplied stills rather than generate from scratch Strong editing skill in Premiere, After Effects, or CapCut, including cutting real video, not just assembling AI clips The ability to colour match and grade so AI shots and live footage look like one piece, not two A working understanding of Meta ad formats and direct-response video (hook, hold, payoff) Fast, iterative turnaround and clean file handover Nice to have DTC, furniture, interiors, or home category experience Static ad design alongside video AI UGC or presenter-style content (tell us if you do this and show examples) Non-negotiable We hold registered design rights on several of our frames. Product accuracy is the whole job. Any ad where the headboard, slats, or upholstery do not match the real product is a fail, however polished it looks otherwise. How to apply Skip the generic pitch. Send: Two or three examples of video ads you made for a real product. We strongly prefer cases where you started from the client's own photographs and footage, and at least one that blends real video with AI-generated shots. One or two sentences on how you keep the product looking accurate when using AI tools. The tools you use and your typical turnaround for a single concept with three variations. We run a small paid test project before any ongoing engagement.