E-commerce UX Designer / CRO Specialist for Superfoods Website (Spanish Speaking)

Hi! I have an Andean superfoods and nutrition brand called Munthu Shaboi (munthushaboi.com). The platform is already built, contains real high-quality product photos, and the checkout/payment gateway is completely integrated and fully operational. However, the website is not converting traffic into sales because the information architecture is confusing. It currently mixes direct-to-consumer product sales (B2C) with clinical and institutional services for companies (B2B). Additionally, there is a major issue with language unification, as it mixes English and Spanish throughout the user journey, creating distrust during checkout. I am looking for an e-commerce UX/UI designer and Conversion Rate Optimization (CRO) specialist to perform the following surgical fixes: 1. Redesign the home page layout to clearly separate the consumer product path from the B2B corporate services path right from the start. 2. Correct and completely unify the language across the entire shopping cart and checkout flow to eliminate customer friction. 3. Build a high-converting landing page specifically for institutional services, focused on driving clinics or businesses to book a meeting or request a quote. Mandatory Requirement: Please attach live links to e-commerce stores you have personally optimized and share your success metrics (how you improved navigation, layout, or sales). Generic or automated generic proposals will be ignored.