E-commerce & Instagram Expert Needed to Help Shoe Store Get First Online Sales

We are looking for an experienced e-commerce and social media marketing specialist to help our physical shoe store start generating online sales. Our store is Pasomera, based in El Salvador. Website: pasomera.com Instagram: @pasomera.sv We have been open as a physical store for about 1 year and sell good-quality artisan shoes at sharp prices. In-store sales are working, but so far we have had 0 online sales. The online market in El Salvador is difficult, so we are looking for someone who can help us test if there is a real online opportunity and guide us toward our first sales. We are not only looking for someone to post content. We need someone who can look at the full picture and tell us what needs to improve. What we need help with: Review our Instagram and suggest improvements Help create a better content strategy for future posts and reels Review our Shopify website and suggest changes to improve trust and conversions Help us understand why visitors are not buying Suggest better product presentation, photos, captions, offers, and calls to action Help with ideas for Meta/Facebook/Instagram ads if useful Help us create a simple plan to generate our first online sales Possibly use AI-generated lifestyle content or backgrounds to make shoe content more attractive, while keeping the product representation honest Advise us on what works best for a local market like El Salvador Our current situation: Physical store open for 1 year Good-quality shoes at competitive prices Shopify website already exists Instagram account already exists No online sales yet Budget is limited at the start because we first need to prove there is a market online Who we are looking for: Experience with e-commerce marketing Experience with Instagram/Facebook marketing Experience with Shopify or similar online stores Preferably experience with fashion, shoes, accessories, or local retail brands Spanish-speaking or experience with Latin American markets is a big plus Someone practical who can give clear advice, not just theory Someone who understands working with a small business and a limited starting budget Goal of this project: The first goal is to analyze what we currently have and create a clear action plan to help us get our first online sales. If we see results and there is a future in online sales, we would like to continue working with the same person on a fixed or ongoing basis. Please include in your proposal: Examples of e-commerce or Instagram accounts you have helped improve What you would check first on our website and Instagram Your idea for how to help us get our first sales Whether you have experience with Shopify, Meta Ads, or local markets in Latin America We are looking for someone honest, practical, and results-focused.