E-commerce Tracking Specialist: Google, Meta, TikTok & Snapchat

Makan Al-Luban is a GCC e-commerce brand seeking an experienced tracking specialist to audit, fix and validate our conversion tracking. Platforms: Google Ads and GA4 Meta Pixel and CAPI TikTok Pixel and Events API Snapchat Pixel and CAPI Google Tag Manager, including server-side tracking Responsibilities: Audit the complete customer journey and data layer. Fix missing, duplicated or inaccurate events. Correct purchase value, currency and transaction IDs. Configure browser/server deduplication using matching event IDs. Verify tracking through GTM Preview and each platform’s testing tools. Document all changes and provide a monitoring plan. Success target: purchase events and revenue should reconcile at 80% or better against WooCommerce orders over a seven-day validation period, with duplicates below 5%. Any privacy or attribution limitations must be documented. Required experience: Strong e-commerce tracking portfolio. Google Enhanced Conversions, Meta CAPI, TikTok Events API and Snapchat CAPI. GTM web/server, dataLayer and preferably Stape. WooCommerce or headless e-commerce experience. Ability to implement fixes—not only deliver an audit. Please include relevant results, your proposed audit process, availability, timeline and fee.