eCommerce Creative Researcher – Ad Concept Discovery for Shopify Brand

We’re looking for a Creative Researcher to help us consistently identify strong advertising concepts, uncover winning creative patterns, and manage our creative swipe file for a growing DTC e-commerce brand. We’re looking for someone who understands direct-response advertising, marketing, buyer psychology, hooks, angles, and creative strategy and can look at an ad and explain why it has the potential to work. You will play an important role in feeding our creative team with new ideas and inspiration. Your Main Responsibilities 1. Find Winning Ad Concepts You’ll regularly research ads across: - Meta & TikTok - TrendTrack or similar creative research platforms - Competitor brands & Adjacent DTC brands - Brands outside our niche with strong creative 2. Manage Our TrendTrack Creative Swipe File TrendTrack will be the central database for our creative research. You will be responsible for: - Saving promising ads - Organizing ads into appropriate categories - Recording competitors - Maintaining a clean and useful swipe file - Keeping the database consistently updated You should have a strong understanding of: - Direct-response marketing - Meta advertising - DTC/e-commerce advertising - UGC ads - Buyer psychology - Marketing angles - The TrendTrack platform You should also have a good instinct for recognizing winning creative. Please include the following in your application: 1. Your experience with creative research - Tell us about any previous experience researching ads for DTC or e-commerce brands. 2. Your experience with TrendTrack - If you have not used TrendTrack, tell us which similar platforms you have used. 3. Three ads you think are excellent - Send links or screenshots of 3 DTC ads that you believe are strong, and briefly explain why you chose each one.