eCommerce SEO Strategist

You will work closely with our internal team and clients to develop and execute comprehensive SEO strategies across Shopify and BigCommerce storefronts. This includes technical SEO, on-page optimization, content strategy, and ongoing performance analysis. Responsibilities: SEO Strategy & Execution Own and manage SEO strategy for multiple eCommerce clients on an ongoing basis. Conduct in-depth SEO audits across: Technical SEO (site structure, crawlability, indexing, performance) On-page SEO (metadata, keyword targeting, internal linking, content structure) Content opportunities and gaps Develop and implement SEO roadmaps aligned with client business goals and KPIs. Optimize product pages, category pages, collections, and content to drive organic growth. Identify and execute opportunities to increase rankings, traffic, and conversions. Monitor algorithm updates and proactively adjust strategies. Technical SEO & Performance Optimization Analyze and improve: Site speed and Core Web Vitals Mobile performance and UX Crawl efficiency and indexing Collaborate with development teams to implement technical SEO improvements. Identify and resolve issues related to: Duplicate content Broken links Redirect chains Schema markup Ensure best practices are implemented across Shopify and BigCommerce environments. Content Strategy & Optimization Conduct keyword research based on intent, competition, and conversion potential. Build and guide SEO-driven content strategies that align with user behavior and business goals. Provide recommendations for: Landing pages Blog content Collection/category expansion Optimize existing content to improve rankings and engagement. Analytics, Reporting & Insights Track and report on SEO performance including: Organic traffic Keyword rankings Conversions and revenue impact Use tools such as Google Analytics, Search Console, Ahrefs, SEMrush, or similar. Translate data into actionable insights and strategic recommendations. Continuously identify opportunities for improvement and growth. Client Communication & Collaboration Work closely with clients to align SEO strategy with business objectives. Present findings, insights, and performance reports in a clear, strategic manner. Collaborate with internal teams across: Design Development Account Strategy Provide SEO guidance throughout projects including redesigns, migrations, and optimizations. Market Intelligence & Growth Strategy Stay ahead of SEO trends, algorithm changes, and industry best practices. Understand the competitive landscape across eCommerce verticals. Identify patterns and opportunities across client accounts to improve performance. Contribute ideas to improve internal SEO processes, frameworks, and offerings. GEO Strategy & Execution Develop and manage GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) strategies for eCommerce clients. Identify opportunities to increase brand visibility across: Google AI Overviews ChatGPT Gemini Perplexity Claude Other AI-powered search experiences Conduct audits and analysis related to: Entity recognition and optimization Topical authority Content depth and coverage Structured data implementation AI search visibility opportunities