inkedIn Personal Brand & Demand Generation Manager (Full-Time)

About Us We help B2B founders and agencies turn LinkedIn into a predictable source of inbound demand. Our goal is not to post content for vanity metrics. Our goal is to generate qualified sales conversations through a combination of: Personal Branding Demand Generation Signal-Based Outbound AI & Automation We are looking for a full-time operator who can own this entire process. Your Responsibilities LinkedIn Personal Branding Manage 2 founder LinkedIn profiles Optimize profiles for maximum authority and conversion Create and maintain content calendars Schedule and publish content Repurpose content into multiple formats Engage with target audiences Grow relevant followers Content Operations Write LinkedIn posts using AI Create carousels and simple graphics Research industry trends and topics Turn founder insights into content Manage content production workflows Signal-Based Demand Generation Identify buying signals such as: Companies hiring multiple employees Funding announcements Leadership changes New product launches Expansion into new markets High-growth indicators Technology changes Job postings Build targeted prospect lists based on these signals. AI & Automation Build and manage workflows using: Clay Apollo LinkedIn Sales Navigator PhantomBuster Expandi HeyReach Make Zapier ChatGPT Claude Perplexity Examples: Automated signal monitoring Prospect enrichment Lead scoring AI-powered personalization CRM automations Content workflows CRM & Pipeline Management Maintain CRM accuracy Track leads and conversations Manage prospect databases Create reporting dashboards Measure campaign performance Requirements You have proven experience with: LinkedIn Personal Branding Demand Generation Signal-Based Outbound Clay LinkedIn Sales Navigator AI tools Automation platforms You understand: B2B SaaS Agencies Founder-led businesses ICP research Lead qualification You are highly organized, proactive and data-driven. Bonus Points Experience with: Copywriting Ghostwriting Funnel building Email marketing Community building Notion HubSpot Close CRM Success Metrics Within the first 90 days: 5–7 LinkedIn posts published per week Signal-based prospecting system operational Automated lead generation workflows running Consistent pipeline of qualified conversations Growth in relevant ICP followers and engagement Fully documented operating procedures To Apply Please answer the following: Describe your experience with LinkedIn Personal Branding. What signal-based outbound campaigns have you built? Which automation tools are you most experienced with? Share examples of LinkedIn accounts you have managed. Share examples of AI workflows you have built. Why are you a great fit for this role? Important: Include the word "LUMEN" at the beginning of your application so we know you read the entire job description.