Hi, I'm Param — Top Rated Product & Marketing Analytics Expert helping businesses build reliable tracking, fix attribution issues, and turn data into measurable growth with Posthog, Mixpanel, Amplitude, Google Analytics (GA4), Google Tag Manager (GTM), AppsFlyer, BigQuery, and Looker Studio.
If your tracking is broken, conversions don't match across platforms, or you can't trust your analytics data, I can help you build an analytics foundation you can rely on.
I work with SaaS, eCommerce, and mobile app companies to build reliable analytics systems that give marketing, product, and leadership teams confidence in their data. Whether you're launching analytics from scratch, auditing an existing setup, or fixing attribution issues, I help you transform fragmented data into accurate, actionable insights.
From event tracking and server-side implementations to mobile attribution, data pipelines, and executive dashboards, I deliver analytics solutions that are accurate, scalable, and built for long-term growth.
I work closely with founders, marketers, product managers, and developers to design tracking strategies, validate every event, and build dashboards that support confident business decisions.
✅ Services I Offer
✅Product Analytics
I implement and optimize PostHog, Mixpanel, and Amplitude to help you understand how users interact with your product. Services include event tracking, funnel analysis, retention reporting, feature adoption, session recordings, heatmaps, and product analytics dashboards.
✅ Marketing Analytics
I build reliable Google Analytics 4 (GA4) and Google Tag Manager (GTM) implementations for accurate marketing measurement. I also configure Enhanced Ecommerce, cross-domain tracking, attribution analysis, Google Ads Conversion Tracking, and marketing dashboards.
✅ Mobile App Analytics & Attribution
I help mobile apps measure installs, subscriptions, and in-app events with AppsFlyer, Firebase, and RevenueCat. From SDK implementation to attribution validation, I ensure your marketing data is accurate and actionable.
✅ Server-Side Tracking
Improve conversion accuracy with Server-Side GTM, Stape, Meta Conversions API (CAPI), Google Ads Enhanced Conversions, LinkedIn CAPI, TikTok Pixel, and X Pixel.
I help reduce data loss while improving attribution and campaign performance.
✅ Data Engineering & Reporting
I connect your marketing and product data to BigQuery, Snowflake, Amazon Redshift, Airbyte, Fivetran, and Segment. I also build executive dashboards in Looker Studio that turn complex data into clear business insights.
✅ Common Problems I Solve
Many businesses struggle with inaccurate analytics, missing conversions, and inconsistent attribution across platforms. I help identify and fix tracking issues so you can trust your marketing and product data.
Whether it's GA4 revenue not matching Shopify or Stripe, duplicated events, unreliable product analytics, or dashboards showing incorrect numbers, I make sure your data tells the real story.
✅ My Process
Every project starts with understanding your business goals, KPIs, and existing tracking setup. I then create a scalable tracking plan that aligns with your marketing and product objectives.
Once the strategy is defined, I implement, validate, and thoroughly test every event, conversion, and attribution flow. Finally, I deliver clear dashboards, documentation, and ongoing support to ensure long-term success.
✅ Tech Stack
I work with leading analytics and marketing technologies, including PostHog, Mixpanel, Amplitude, Google Analytics 4 (GA4), Google Tag Manager (GTM), AppsFlyer, Firebase, RevenueCat, BigQuery, Snowflake, Redshift, Airbyte, Fivetran, Segment, and Looker Studio.
For server-side tracking and attribution, I implement Meta Conversions API (CAPI), Google Ads Enhanced Conversions, LinkedIn Insight Tag, TikTok Pixel, X (Twitter) Pixel, and Server-side GTM using Stape.
✅ What You'll Get
You'll receive accurate tracking, reliable attribution, clean event data, and dashboards that provide clear visibility into your marketing and product performance. Every implementation is thoroughly tested to ensure your data is trustworthy.
My goal is to give you a scalable analytics foundation that helps you measure growth, optimize campaigns, understand user behavior, and make confident business decisions.
Whether you need a complete analytics implementation, a tracking audit, server-side tracking, product analytics, marketing attribution, or help fixing unreliable data, I'd be happy to discuss your goals and recommend the best solution for your business.
Google Tag Manager
Marketing Analytics
Google Analytics 4
Mixpanel
Web Analytics
Amplitude
Data Analytics
Product Analytics
Looker Studio
Digital Marketing
Meta Pixel
Conversion Rate Optimization
Google Ads Account Management
Analytics & Tracking Setup
Adobe Analytics
Tracking Pixel
AI Data Analytics
Data Science
Python
Ariana P.
Barranquilla, Colombia
$55/hr
5.0
50 jobs
★ Top-Rated ★ Google Certified
I bring 5+ years of experience in technical analytics — including 4 years working inside a global media agency and a large multinational corporation, plus 2 years as a Top-Rated freelancer on Upwork supporting international clients.
Technical Analytics & Tracking Specialist
Tech stack:
GA4 · GTM (Web & Server-side) · Firebase · BigQuery · Looker · Looker Studio
Services:
Web & App Tracking · Ecommerce Tracking · Debugging · Attribution Fixes · Server-side Tracking · Training · Documentation · Developer Guides
I specialize in building scalable measurement frameworks and fixing complex tracking ecosystems involving paid media, ecommerce, CRMs, and data warehouses.
My expertise includes GA4 architecture, Google Tag Manager (web + server-side), ecommerce tracking, UA to GA4 migrations, BigQuery validation, and advanced Looker Studio reporting. I’m particularly strong at diagnosing discrepancies, cleaning legacy implementations, and restoring trust in conversion data.
I’ve supported teams across Banking, Real Estate, Retail, Education, SaaS, and Ecommerce environments — collaborating with marketers, developers, and leadership teams.
Beyond implementation, I train teams in GA4 and Firebase, create structured documentation, and develop developer-ready tracking guides to ensure long-term scalability.
If you need clean tracking, reliable data, and a scalable analytics foundation — let’s build it properly.
Google Ads
Google Analytics
Google Optimize
Google Tag Manager
Google Search Console
Data Science
Google Sheets
Looker Studio
Google Analytics Report
Web Analytics
Marketing Analytics
Ecommerce Marketing
Noah B.
Arlington, Massachusetts
$115/hr
5.0
681 jobs
🏆 TOP 1% ON UPWORK 🏆
Hey Everyone!
My name is Noah and I have 14 years of experience in Digital Marketing, Google Analytics, and setting up Tracking— and my passion is in the ever-changing world of marketing technology.
I’m all about helping businesses make sense of their data and get tracking RIGHT — from Google Tag Manager (GTM) to Google Analytics 4 (GA4), conversion tracking across platforms (i.e. Meta), server-side tracking setups, and Looker Studio dashboards.
I’ve worked with hundreds of clients — from healthcare and e-commerce to finance, education, law, hospitality, and more — always with a focus on building scalable, accurate, and privacy-compliant tracking solutions that help you make better decisions.
Here’s where I can help:
Google Tag Manager (GTM)
♦ Installations / Upgrades / Audits
♦ E-commerce Tracking (Shopify, WooCommerce, Custom)
♦ Event Tracking & Custom Event Configuration
♦ Custom Dimensions & Metrics
♦ dataLayer Setup & Support
♦ Server-Side Tagging with GTM Server Containers
♦ Facebook / Meta Conversions API (CAPI) via GTM
♦ Shopify & WooCommerce Conversion Tracking
♦ Stape.io, Cloudflare, and Other Server-Side Implementations
♦ Cookie Consent Solutions & Google Consent Mode
Google Analytics (GA4)
♦ GA4 Implementations & Migrations from Universal Analytics
♦ Enhanced E-commerce Tracking
♦ Goals, Events, and Custom Definitions
♦ Cross-Domain Tracking
♦ Data Filters & Internal Traffic Exclusions
♦ Server-Side GA4 Tracking for Enhanced Accuracy
♦ Debugging & Data Integrity Checks
Conversion Tracking (Multi-Platform)
♦ Facebook / Meta Pixel & Conversions API
♦ Google Ads & Enhanced Conversions
♦ Microsoft Ads Conversion Tracking
♦ Pinterest Tag & Event Tracking
♦ TikTok Pixel Setup
♦ LinkedIn Insight Tag & Conversion Events
♦ Multi-Platform Server-Side Tracking Implementations
Dashboards & Reporting (Looker Studio / Google Data Studio)
♦ Custom Dashboard Design
♦ Real-Time & Blended Data Reports
♦ Supermetrics & Other Data Connector Integrations
♦ E-commerce & Multi-Channel Performance Dashboards
♦ Troubleshooting & Optimization for Existing Dashboards
Strategy & Collaboration
♦ Google Analytics & Tag Manager Audits
♦ Tag Management & Tracking Best Practices
♦ Data Layer Planning & Implementation Strategy
♦ Analytics Training (GA4, GTM, Looker Studio)
♦ Privacy & Compliance Tracking Solutions (GDPR, CCPA)
♦ Tracking Infrastructure Design for Scaling Businesses
Analytics
Google Ads
Facebook Ads Manager
Looker Studio
Google Analytics 4
Google Tag Manager
Ad Tagging
Meta Pixel
Looker
Meta Tag Optimization
Analytics Dashboard
Google Analytics
Google Analytics API
Pixel Setup & Optimization
Facebook Pixel Setup & Optimization
Tohid C.
Mumbai, India
$55/hr
5.0
241 jobs
✅ Top Rated
✅ 100% Job Success
✅ Over 170 happy clients
✅ Google Analytics and GTM specialist
✅ Adobe Analytics, Adobe Tags, Web SDK | CJA and AEP specialist
Over 12 years of experience with google analytics, adobe analytics, web analytics, digital and social marketing services. Wide experience of various business domains like; Retail, Fashion, Health & Beauty, Finance, Banking, Travel, Medical, News & Media, Entertainment and Automobiles.
As a consultant, I help clients to collect pertinent data, interpret said data and develop actionable strategies for clients websites using google analytics and adobe analytics. Identify bugs on website, investigate pages with high bounce rate, provide recommendations to improve bounce rate, user experience and conversion rate.
Experience in web analytics (google analytics/adobe analytics/AEP) implementation using google tag manager & adobe launch, tracking and reporting, including testing website tagging. Strong knowledge of current best practices and standards to provide direction to web site developers on tagging methods. Develop and enforce implementation standards and frameworks for other front-end developers to follow.
Expertise with tools, but is not limited to:
- Google Analytics and Google Tag Manager
- Adobe Analytics, CJA, Adobe Tags, RTCDP, AEP
- Looker Studio
- Google Retail API User Event (via GTM)
- Adobe Report Builder
- Adobe Analysis Workspace
- Adobe Data Warehouse
- Adobe Target
- Adobe Audience Manager
- Facebook Ad Manager / Facebook Analytics
- Geckoboard (real-time reporting)
Strong hold in reporting, data visualization, data analysis and data validation. Have created and automated several dynamic excel dashboards using advance excel functions (like radio button, drop down, slider etc.) and macro. Well versed with excel formulas, pivots, charts, graphs and name manager. Also having knowledge of JavaScript, HTML, CSS.
I am available both during and beyond usual business hours to take on jobs with short turn around time and work with clients in diverse time zones.
*Certification:*
Google Analytics
Adobe Analytics
RTCDP
Analytics
Microsoft Excel
JavaScript
Looker Studio
Data Visualization
Google Analytics
Data Science
Web Analytics
HTML
Google Ads
Google Tag Manager
Adobe Analytics
Marketing Analytics
Rohit B.
Delhi, India
$18/hr
4.9
288 jobs
🏅 GA4 (Google Analytics 4) Certified Expert |🏅 Google Tag Manager (GTM) Certified Expert
⚙️ Server-Side & CAPI Tracking Specialist
🚀 Helping businesses turn tracking into revenue
Struggling with inaccurate tracking, messy data, or unclear marketing performance?
I help businesses fix their analytics, trust their data, and scale with confidence.
With 10+ years of experience in Web Analytics & Digital Marketing, I specialize in building robust, future-proof tracking systems using GA4, GTM, and server-side technologies—so you can make smarter decisions and maximize ROI.
💡 What I Can Do for You
✔ GA4 Setup, Audit & Migration
Clean, accurate, and actionable GA4 implementation—whether you're starting fresh or moving from Universal Analytics.
✔ Google Tag Manager (GTM) Implementation
Scalable and well-structured tag setups for marketing, analytics, and third-party tools.
✔ Server-Side Tracking (sGTM)
Improve data accuracy, site speed, and privacy compliance (GDPR/CCPA) with advanced server-side solutions.
✔ Consent Management & Compliance (GDPR/CCPA)
Implementation and integration of consent management platforms like Cookiebot, Securiti.ai, and Iubenda, along with GTM-based consent handling (Google Consent Mode) to ensure compliant and reliable data collection.
✔ Cross-Domain & Cross-Site Conversion Tracking
Track users seamlessly across multiple domains and platforms, ensuring accurate attribution and unified user journeys for complex funnels.
✔ UTM Tracking & Campaign Attribution
Design and implement robust UTM frameworks, capture campaign parameters across user journeys, store UTMs in cookies/local storage, and ensure accurate attribution in GA4, Google Ads, HubSpot, CRM systems, and reporting platforms. Track first-touch, last-touch, and multi-session attribution to measure marketing performance with confidence.
✔ SPA Tracking (React / Angular / Vue)
Accurate tracking for modern websites without page reload issues.
✔ Conversion Tracking (Google Ads & Microsoft Ads)
Reliable client-side + server-side tracking for better attribution and ad performance.
✔ Ecommerce Tracking
Shopify, WooCommerce, SFCC, or custom platforms—track every step from product views to purchase.
✔ Data Layer Architecture
Clean, scalable data layers that ensure consistent and reliable tracking.
✔ HubSpot Integration & Lead Tracking
Capture UTMs, track forms, and improve lead attribution across your funnel.
✔ SFCC + Server-Side Tracking
Advanced implementations tailored for Salesforce Commerce Cloud.
✔ Custom Event Tracking
Track what actually matters—user interactions that drive business decisions.
✔ Vertex AI (Google GRS) Implementation
Leverage AI-driven insights for smarter marketing strategies.
🎯 Why Clients Choose Me
✅ Clean, reliable, and error-free tracking setups
✅ Strong understanding of marketing + analytics (not just tools)
✅ Experience across global clients & complex implementations
✅ Focus on business outcomes, not just technical delivery
✅ Clear communication and quick turnaround
📈 The Result?
You get accurate data you can trust, better insights, and the confidence to scale your marketing efforts profitably.
🤝 Let’s Work Together
If you’re serious about fixing your tracking, improving attribution, and unlocking real growth from your data—
let’s connect.
JavaScript
Looker Studio
Data Analysis
Google Analytics API
Google Tag Manager
Google Analytics 4
Google Analytics Report
HTML5
jQuery
HubSpot
Meta Pixel
TikTok Marketing
Google Ads
Pixel Setup & Optimization
Tracking Pixel
Facebook Pixel Setup & Optimization
Pixel Audit
Analytics & Tracking Setup
Vertex AI
Daniel P.
Middletown, Delaware
$60/hr
4.6
212 jobs
"The difference between ordinary and extraordinary is that little extra." ~ Jimmy Johnson
My past clients include PhDs, CEOs, Company Founders, and otherwise those at the top of their respective expertise. With industries ranging from veterinarian training, oil drilling, special education, law, wealth management, and language translation to name a few. In scope, these projects have spanned from small personal budgets to revenue calculations for the world-class Waldorf Astoria hotel. Regardless of circumstance, my primary goal is to bring your ideas to life in Excel while demonstrating the promptness and respect you deserve. To provide both the technical knowledge to complete a project and the ability to explain it in simple terms is what I have done best for over 7 years. During a project, I act as the sole point of contact. My corporate background includes J.P. Morgan Chase & Co., BlackRock Inc., and Wells Fargo & Company. My education includes a Bachelor’s in Finance from the University of Delaware and an Excel certification from Microsoft.
Common projects include dashboards, cost estimators, and time trackers. I place a high emphasis on communication and will take the time to be sure that you are content with all aspects of a project before closing. When necessary, I have also created video tutorials on using your new workbook. Feel free to ask any questions regarding my experience and how I can help. Below are some reviews from previous projects:
"Working with Daniel was one of the best experiences I've ever had with a program developer. 5 other freelancers gave up on this job and Daniel put in the work to understand what I've had problems articulating. His intuitiveness and patience when it comes to extracting abstract ideas and translating it into programming is both admirable second to none. He went above and beyond and I am eternally thankful for his skill and intelligence."
"Daniel, once again, did not fail to deliver excellent quality, in a satisfactory amount of time, for a very reasonable price. Most places or people you can request two of those qualities (Good Quality, Good price, fast time), but with Daniel the standard is all three every time. Highest marks of recommendation for Daniel!"
"Dan went above & beyond to assist me with completing my project. I can honestly say in all of my years of working with upwork Daniel has been the best, most professional & accommodating freelancer that I have worked with."
"I came into this somewhat jaded as a short lived freelancer ghosted me on this project (they got in over their head and couldn't deliver) and was a bit weary of trying this again. But Daniel had clear intentions, great communication, and was a pro from the beginning. Once we discussed the project and hammered out the details, he was off! In a matter of a day or two he had the work 75% done, with the project being completed in under a few days! I couldn't have asked for a better product, it works perfectly and does exactly what I needed it to do. Amazing guy, and amazing work. HIRE HIM IMMEDIATELY!"
"Daniel is super professional, and an Excel genius! I truly beleive he knows more about excel that the developers that created excel. Our project came out perfect, and Daniel went over and beyond to make the workbook project perfect. He has proficient knowledge."
"Daniel showed up in a bind and made a complex and necessary schedule for my client that was a years long project in the hundreds of thousands in budget. Very urgent and he got it done for me last minute when my plate was too full. We used it and it worked like a dream. Great spirit and helpful and thorough. Would use again for all my spreadsheet PM needs! Thank you!"
Templates
Automation
Financial Modeling
Data Analysis
Microsoft Excel
Dashboard
Data Visualization
Macro Programming
Spreadsheet Software
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