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Hi, I'm Param — Top Rated Product & Marketing Analytics Expert helping businesses build reliable tracking, fix attribution issues, and turn data into measurable growth with PostHog, Mixpanel, Amplitude, GA4, GTM, AppsFlyer, BigQuery, and Looker Studio. If your tracking is broken, conversions don't match across platforms, or you can't trust your analytics data, I can help you build an analytics foundation you can rely on. I work with SaaS, eCommerce, and mobile app companies to build reliable analytics systems that give marketing, product, and leadership teams confidence in their data. Whether you're launching analytics from scratch, auditing an existing setup, or fixing attribution issues, I help you transform fragmented data into accurate, actionable insights. From event tracking and server-side implementations to mobile attribution, data pipelines, and executive dashboards, I deliver analytics solutions that are accurate, scalable, and built for long-term growth. I work closely with founders, marketers, product managers, and developers to design tracking strategies, validate every event, and build dashboards that support confident business decisions. ✅ Services I Offer ✅Product Analytics I implement and optimize PostHog, Mixpanel, and Amplitude to help you understand how users interact with your product. Services include event tracking, funnel analysis, retention reporting, feature adoption, session recordings, heatmaps, and product analytics dashboards. ✅ Marketing Analytics I build reliable Google Analytics 4 (GA4) and Google Tag Manager (GTM) implementations for accurate marketing measurement. I also configure Enhanced Ecommerce, cross-domain tracking, attribution analysis, Google Ads Conversion Tracking, and marketing dashboards. ✅ Mobile App Analytics & Attribution I help mobile apps measure installs, subscriptions, and in-app events with AppsFlyer, Firebase, and RevenueCat. From SDK implementation to attribution validation, I ensure your marketing data is accurate and actionable. ✅ Server-Side Tracking Improve conversion accuracy with Server-Side GTM, Stape, Meta Conversions API (CAPI), Google Ads Enhanced Conversions, LinkedIn CAPI, TikTok Pixel, and X Pixel. I help reduce data loss while improving attribution and campaign performance. ✅ Data Engineering & Reporting I connect your marketing and product data to BigQuery, Snowflake, Amazon Redshift, Airbyte, Fivetran, and Segment. I also build executive dashboards in Looker Studio that turn complex data into clear business insights. ✅ Common Problems I Solve Many businesses struggle with inaccurate analytics, missing conversions, and inconsistent attribution across platforms. I help identify and fix tracking issues so you can trust your marketing and product data. Whether it's GA4 revenue not matching Shopify or Stripe, duplicated events, unreliable product analytics, or dashboards showing incorrect numbers, I make sure your data tells the real story. ✅ My Process Every project starts with understanding your business goals, KPIs, and existing tracking setup. I then create a scalable tracking plan that aligns with your marketing and product objectives. Once the strategy is defined, I implement, validate, and thoroughly test every event, conversion, and attribution flow. Finally, I deliver clear dashboards, documentation, and ongoing support to ensure long-term success. ✅ Tech Stack I work with leading analytics and marketing technologies, including PostHog, Mixpanel, Amplitude, Google Analytics 4 (GA4), Google Tag Manager (GTM), AppsFlyer, Firebase, RevenueCat, BigQuery, Snowflake, Redshift, Airbyte, Fivetran, Segment, and Looker Studio. For server-side tracking and attribution, I implement Meta Conversions API (CAPI), Google Ads Enhanced Conversions, LinkedIn Insight Tag, TikTok Pixel, X (Twitter) Pixel, and Server-side GTM using Stape. ✅ What You'll Get You'll receive accurate tracking, reliable attribution, clean event data, and dashboards that provide clear visibility into your marketing and product performance. Every implementation is thoroughly tested to ensure your data is trustworthy. My goal is to give you a scalable analytics foundation that helps you measure growth, optimize campaigns, understand user behavior, and make confident business decisions. Whether you need a complete analytics implementation, a tracking audit, server-side tracking, product analytics, marketing attribution, or help fixing unreliable data, I'd be happy to discuss your goals and recommend the best solution for your business.

🏆 PhD-Qualified Power BI Developer | Looker Developer | Tableau Developer | Data Analyst SQL Results-driven Power BI Expert | Data Analyst with strong experience in building interactive dashboards, business intelligence solutions, and data-driven strategies using Tableau, Looker Studio, Excel, and SQL. Senior Power BI Developer and Power BI consultant, PhD-qualified Data Analyst, and Business Intelligence specialist with over 10 years of experience in data analysis, DAX development, advanced statistical modeling, and delivering interactive dashboards across Power BI, Tableau, and Looker Studio. 📊 Power BI Consulting Services — What You Get ⭐ Custom Power BI Dashboards — Interactive, KPI-driven Power BI dashboards tailored to your business goals. Built with best practices in data visualization, DAX measures, and UX design so every stakeholder — technical or not — can extract insights at a glance. ⭐ Advanced DAX & Data Modeling — Optimized DAX functions, Star Schema data models, Row-Level Security (RLS), and clean Power Query transformations that make your Power BI reports fast, accurate, and scalable. ⭐ End-to-End Data Analytics Solutions — From raw data ingestion and ETL pipeline design to SQL database connections, data warehousing, and executive-ready Power BI reporting. One consultant, full ownership. ⭐ Statistical Analysis & Forecasting — Leveraging my PhD-level expertise in econometrics and statistics, I build predictive models, time series forecasts, cohort analysis, and customer segmentation models that go beyond standard BI reporting. ⭐ Multi-Tool Expertise — Power BI, Tableau, Looker Studio, Python, SQL, Excel — I work across your full data stack to deliver integrated analytics solutions. 🔖 Core Technical Expertise ✅ Power BI Desktop & Power BI Service ✅ DAX Functions & Advanced Data Modeling ✅ Power Query (M Language) & ETL Pipelines ✅ Tableau Desktop & Tableau Prep ✅ Looker Studio (Data Blending & Calculated Fields) ✅ SQL & Microsoft SQL Server ✅ Python (pandas, NumPy, data automation) ✅ Statistical Analysis & Econometric Modeling ✅ Row-Level Security (RLS) & Governance ✅ Excel Advanced | Power Pivot | VBA 🏢 Industries & Use Cases → Finance & Accounting — P&L dashboards, budget vs. actual tracking, cash flow reporting, financial KPI monitoring → Sales & Marketing — Revenue analytics, campaign performance, funnel analysis, blended ROAS, customer acquisition tracking → Operations & Supply Chain — Inventory turnover, production KPIs, demand forecasting, operational efficiency dashboards → HR & Workforce Analytics — Headcount tracking, attrition analysis, performance management reporting → Education & Research — Academic data modeling, research analytics, survey data visualization ☑️ Why Clients Choose Me Over Other Power BI Developers PhD-Level Analytical Rigor — Most Power BI developers can build charts. Very few can validate the statistical logic behind them. My PhD in Econometrics means your data models are built on sound analytical foundations, reducing errors and increasing stakeholder trust. Business Strategy + Technical Execution — I bridge the gap between executive strategy and technical implementation. I speak the language of both the C-suite and the data team, ensuring Power BI dashboards are not only technically solid but fully aligned with your business objectives. 10+ Years of Mentorship & Industry Experience — I have trained and mentored analytics professionals at leading institutions and have delivered end-to-end BI solutions across finance, operations, education, and technology sectors. Reliable, Communicative & Results-Focused — I provide regular updates, meet deadlines, and treat every client engagement as a long-term partnership. Your success is my benchmark. 🚀 Let's Work Together Whether you need a one-off Power BI dashboard, an end-to-end data analytics solution, or ongoing Power BI consulting services, I am confident I can add measurable value to your business. 📩 Send me a message or invite me to your job post — I respond within a few hours and am happy to schedule a discovery call to understand your data challenges. #PowerbiDesigner #PowerBIdeveloper #Power BI consultant #PowerBIdashboard #DAX #PowerQuery #data visualization #business intelligence #dataanalysis #Tableau #LookerStudio #SQL #Python #statisticalanalysis #data modeling #KPI dashboard #ETL #econometrics #seniordata analyst #PowerBIDashboardfromExcel #Looker #LookerstudioExpert #Googlelooker #Lookerdeveloper #Googlelookerstudio

🧐𝗪𝗵𝗮𝘁 𝗶𝗳 𝘆𝗼𝘂𝗿 𝗱𝗮𝘁𝗮 𝗰𝗼𝘂𝗹𝗱 𝗮𝗻𝘀𝘄𝗲𝗿 𝘆𝗼𝘂𝗿 𝗯𝗶𝗴𝗴𝗲𝘀𝘁 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗾𝘂𝗲𝘀𝘁𝗶𝗼𝗻𝘀 𝗶𝗻 𝘀𝗲𝗰𝗼𝗻𝗱𝘀 𝗶𝗻𝘀𝘁𝗲𝗮𝗱 𝗼𝗳 𝗵𝗼𝘂𝗿𝘀? That's exactly what I help businesses achieve. With 8+ years of experience, I build interactive Power BI, Looker Studio, and Tableau dashboards that turn scattered data into clear insights. From executive KPI dashboards to automated business reports, I help teams spend less time creating reports and more time making decisions. 𝗪𝗵𝗮𝘁 𝗜 𝗖𝗮𝗻 𝗛𝗲𝗹𝗽 𝗬𝗼𝘂 𝗪𝗶𝘁𝗵 • Power BI Dashboards • Looker Studio Reports • Tableau Dashboards • Executive & KPI Dashboards • Business Intelligence • Data Visualization • DAX & Power Query • SQL & Excel Reporting • Automated Reporting 𝗪𝗵𝘆 𝗨𝗽𝘄𝗼𝗿𝗸 𝗖𝗹𝗶𝗲𝗻𝘁𝘀 𝗪𝗼𝗿𝗸 𝗪𝗶𝘁𝗵 𝗠𝗲 ✔ Quick Response ✔ Interactive dashboards that are easy to understand ✔ Automated reporting that saves valuable time ✔ Clean, modern, and business-focused visualizations ✔ Accurate KPI tracking and actionable insights ✔ Reliable communication and on-time delivery 𝗜𝗻𝗱𝘂𝘀𝘁𝗿𝗶𝗲𝘀 ↩↩ E-Commerce • Finance • Healthcare • Marketing • Retail • SaaS • Logistics Whether you're tracking sales, finance, marketing, operations, or business performance, I'll build a dashboard that's tailored to your goals, not just another report. Send me a message or invite me to your project, and let's discuss how we can turn your data into decisions that drive real business growth. - Excel Dashboard / Advanced Excel - Google Sheets Automation - ETL / Data Pipeline - Data Cleaning / Data Modeling - MySQL / PostgreSQL / SQL Server (name specific ones, not just "SQL") - Financial Reporting / Financial Dashboard - Google Data Studio (older term, still searched by some clients alongside "Looker Studio") - Dashboard Automation - Business Intelligence Consultant - Data Storytelling - Google Sheets to Power BI / API Integration - CRM Reporting (HubSpot, Salesforce, etc. if applicable)

✅ Top Rated ✅ 100% Job Success ✅ Over 170 happy clients ✅ Google Analytics and GTM specialist ✅ Adobe Analytics, Adobe Tags, Web SDK | CJA and AEP specialist Over 12 years of experience with google analytics, adobe analytics, web analytics, digital and social marketing services. Wide experience of various business domains like; Retail, Fashion, Health & Beauty, Finance, Banking, Travel, Medical, News & Media, Entertainment and Automobiles. As a consultant, I help clients to collect pertinent data, interpret said data and develop actionable strategies for clients websites using google analytics and adobe analytics. Identify bugs on website, investigate pages with high bounce rate, provide recommendations to improve bounce rate, user experience and conversion rate. Experience in web analytics (google analytics/adobe analytics/AEP) implementation using google tag manager & adobe launch, tracking and reporting, including testing website tagging. Strong knowledge of current best practices and standards to provide direction to web site developers on tagging methods. Develop and enforce implementation standards and frameworks for other front-end developers to follow. Expertise with tools, but is not limited to: - Google Analytics and Google Tag Manager - Adobe Analytics, CJA, Adobe Tags, RTCDP, AEP - Looker Studio - Google Retail API User Event (via GTM) - Adobe Report Builder - Adobe Analysis Workspace - Adobe Data Warehouse - Adobe Target - Adobe Audience Manager - Facebook Ad Manager / Facebook Analytics - Geckoboard (real-time reporting) Strong hold in reporting, data visualization, data analysis and data validation. Have created and automated several dynamic excel dashboards using advance excel functions (like radio button, drop down, slider etc.) and macro. Well versed with excel formulas, pivots, charts, graphs and name manager. Also having knowledge of JavaScript, HTML, CSS. I am available both during and beyond usual business hours to take on jobs with short turn around time and work with clients in diverse time zones. *Certification:* Google Analytics Adobe Analytics RTCDP

Featured Upwork Talent – Canada I have been featured by Upwork on multiple category hire pages as a Top-Listed Freelancer in Canada, including: Web Analytics Specialists – Canada Google Data Studio Specialists – British Columbia Business Analyst / Data Analytics categories A versatile individual, passionate writer, excellent communicator with core financial and analytical skills exhibiting deductive reasoning for problem-solving with 8+ years of corporate experience in Business Analysis, Product Management, Data Analytics and Management Consulting. Industry Experience – Fintech, Media Network, Digital Marketing, Financial Services, Lease Management, Supply Chain Management. I have had an opportunity to work with global companies like Barclays, Odessa and Ernst and Young (Consulting) in Business Analysis/Project Management and Consulting. I have worked for North American clients and my work as consultant included working with North American and European Markets as well. I can comfortably position myself as an eligible candidate with global exposure. Generative AI ✅ LLM Integration (e.g., ChatGPT 4.0, Claude, Gemini) ✅ Retrieval-Augmented Generation (RAG) Pipelines ✅ Prompt Engineering for Feature Design ✅ Vector Database Implementation (e.g., Pinecone, FAISS) ✅ Embedding Models & Similarity Search ✅ Semantic Search & Intelligent Query Routing ✅ Conversational UI/UX with Q&A Chat Interfaces ✅ Summarization and Document Parsing Features ✅ Evaluation Frameworks for LLM Accuracy and Relevance ✅ Use of OpenAI/Anthropic APIs in Production ✅ Fine-tuning and Model Selection Strategy ✅ Alignment of LLM Use Cases to Business Goals ✅ AI Feature Rollouts with Analytics Instrumentation ✅ Ethical AI Considerations & Guardrails ✅ Integration of LLMs into Scalable Product Architecture Product Management ✅Product Strategy and Product Design ✅ Product Roadmap Developement ✅ Software Development Lifecycle (SDLC) ✅ Agile Methodologies/Scrum/Kanban ✅ Requirement Gathering, BRD ✅ Documentation ✅ Business Process/requirement Analysis ✅ Design and Wire-framing ✅ User Stories ✅ Test Strategy/Planning ✅ JIRA and Confluence ✅ Market Research Project Management: ✅ Project Scheduling ✅ Velocity/Capacity Planning ✅ Daily Stand-ups, Daily triages, Retrospective Meetings ✅ Project Proposals, Scope Documents, Work Breakdown Structures, Project Reports ✅ Risk Mitigations and handling Escalations ✅ PM tools and Systems ✅ Delegation of Tasks ✅ Resource Planning ✅ Budgeting and Ad-hoc PM support Data Analytics/Power BI Specialist ✅ Extraction/Cleaning (ETL) ✅ Data Studio/Looker ✅ Amplititude Analytics ✅ AWS Redshift, Quickshift, Kinesis, Glue ✅ Google Analytics ✅ Azure ✅ Apps, SharePoint, Power Automate (Flow), Logic Apps ✅ Data Automation ✅ Dashboard development ✅ Microsoft Power BI ✅ Tableau Development ✅ Data Analysis ✅ Report Design and Visualisation ✅ Data Modelling and Design ✅ Statistical Modeling ✅ Python, R, ggplot2 ✅ SQL, SSIS, PostgreSQL, MySQL ✅ DAX ✅ Time series analysis

I help businesses trust their data, automate reporting, and make better marketing decisions using reliable analytics and clean data pipelines. Over the last 7+ years, I’ve worked with e-commerce, SaaS, publishing, and subscription-based businesses, helping them fix broken tracking, design scalable measurement strategies, and turn raw data into clear insights for decision-making. I specialize in bridging the gap between marketing and engineering working closely with developers, founders, and marketing teams to translate business requirements into accurate, privacy-compliant tracking and reporting systems. What I help with: Analytics & Tracking Audits Identify gaps, misconfigurations, and data inconsistencies across GA4, GTM, and ad platforms with a clear action plan. Google Tag Manager & GA4 Implementations Custom event tracking, enhanced e-commerce, consent-aware setups, and debugging complex firing issues. Marketing Data Automation & Pipelines Automating data collection and reporting using BigQuery, APIs, and Google Sheets to eliminate manual work. Dashboards & Reporting Clean, decision-focused dashboards in Looker Studio that connect marketing spend, leads, and performance. Measurement Strategy & Consulting Defining what to track, how to track it, and how to use data confidently across channels. I’ve worked on 200+ analytics projects, from simple audits to complex multi-source reporting setups. My focus is always on accuracy, scalability, and clarity — not just tools, but outcomes. If you’re looking for someone who understands both analytics and the technical side of data, I can help you build a setup you can rely on.