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I turn messy environmental, agricultural and geospatial data into decisions. Not just maps and shapefiles, the forecast, the dashboard and the answer your team can act on. I am a Data Scientist and Forest Engineer with 10+ years of experience. I currently lead the Data Intelligence area for the Planning Advisory Department at IDR-Paraná, where my pipelines support 399 municipalities and inform an agricultural and forestry sector worth billions. In practice that means I do four things most GIS freelancers do not do together: Geospatial data engineering. Production Python + PostGIS pipelines that pull multi-source data (satellite, census, trade, land prices, field data) into clean, reproducible datasets. Scheduled and tested with GitHub Actions, not one-off scripts. Machine learning on spatial data. scikit-learn and PyTorch models for time-series forecasting, clustering and segmentation, and collaborative filtering. The “what does this mean and what happens next” layer, not just the map. Decision dashboards. Interactive Plotly/Dash and Power BI dashboards that stakeholders actually use to decide. I built Datageo Paraná, a public platform with 10 interactive dashboards spanning 30+ years of data and 400+ products (VBP, census, ComexStat, employment, land prices, forestry prices). Domain depth. Forestry, agribusiness, sustainability and public-sector analytics. I have led FSC- and NR-31-compliant operations across multi-million-hectare projects, so I understand the data and the decisions behind it. What you get when you hire me: a clear scope up front, fast and direct communication, a documented methodology, original analysis (never recycled or plagiarized), and a full handoff of the maps, the validated pipeline and the code. You own everything at the end. Tools: Python, PostGIS / PostgreSQL, QGIS, scikit-learn, PyTorch, Plotly/Dash, Power BI, Supabase, GitHub Actions, GDAL/GeoPandas/Shapely/rasterio, SQL. Good fit if you need: satellite / remote-sensing analysis, geospatial web scraping and data acquisition, spatial data pipelines, forecasting or segmentation on geographic data, interactive geo dashboards, or forestry / agribusiness / environmental decision analytics. If you have geographic data and a decision to make, message me. I will tell you honestly whether I am the right fit and what the smallest useful first step looks like.

⭐TOP 1% of Freelancers on Upwork | +10 Years in Paid Media & Web Development⭐ Your ad budget deserves more than someone who "boosts posts." I build performance-driven paid media systems — on Meta, Google, TikTok, and Reddit — that generate measurable ROI, lower your CPL, and scale what actually works. I became a digital marketer the hard way: running campaigns for my own businesses. That means I treat your budget the way I treat mine — every dollar needs a reason to be spent. ━━━━━━━━━━━━━━━━━━ 💰 RESULTS THAT SPEAK FOR THEMSELVES • Reduced CPL by 40%+ for service-based businesses through Meta Ads funnel restructuring • Built full Google Ads architectures (Search, PMax, Display, Video) from scratch for international clients • Launched and managed Reddit Ads campaigns for US-based tech and SaaS companies • Delivered end-to-end web projects — from landing pages to full WordPress/Webflow builds — optimized for conversion 💻 WEB DEVELOPMENT I don't just run ads — I build the pages they land on. From conversion-optimized landing pages to full website builds, I work across WordPress, Webflow, and custom HTML/CSS. ✅ WordPress (Elementor, WooCommerce, custom themes) ✅ Webflow site setup and CMS configuration ✅ Landing page design and CRO optimization ✅ GTM and analytics integration ✅ Website speed and mobile optimization ━━━━━━━━━━━━━━━━━━ 🚫 I'm NOT the right fit if: ❌ You believe marketing is a magic button ❌ You're looking for the cheapest option ❌ You don't value data and transparency ✅ I AM your person if: ✅ You want a strategic partner, not just a task executor ✅ You need someone who understands both the ads and the landing page ✅ You want clear reporting and honest communication ━━━━━━━━━━━━━━━━━━ Ready to build something that actually converts? Send me a message — I'm always up for a quick call to see if we're a good fit. 🚀

⭐ Top 1% Rated on Upwork 📑 Senior Business Intelligence Architect | ERP & Revenue Reporting Specialist 📊 Data Analysis & Visualization | Power BI, Tableau, Looker BI Platform Specialist 💼 13+ Years of Experience Building Executive Dashboards, Forecasting Systems & Reconciled BI Models 🎯 MY OBJECTIVE My goal is to help organizations achieve digital maturity in data analysis and reporting by implementing a robust BI and Data Architecture that delivers actionable insights and measurable business impact. 🔥 Replace manual reports with automated executive dashboards 🔥 Build a centralized KPI reporting system 🔥 Improve revenue forecasting visibility 🔥 Integrate multiple business systems into a single reporting environment 🔥 Implement scalable Power BI, Tableau, or Looker BI architecture I help organizations transform fragmented ERP, CRM, financial, and marketing data into reconciled, executive-ready dashboards and fully automated reporting systems using Power BI, Tableau, and Looker. I would be glad to collaborate with you to design a reporting system that enables confident, data-driven decision-making. Whether you want to evaluate marketing performance, operational efficiency, sales pipeline visibility, or revenue analytics performance, I am here to help get started. 📑 CORE EXPERTISE As a Business Intelligence Architect and Data Analytics Consultant, I focus on designing reliable reporting infrastructures that support executive decision-making and operational clarity. ➕ Centralizing business reporting across ERP, CRM, marketing, and financial systems ➕ Designing scalable BI architectures using Star Schema and semantic layer modeling ➕ Implementing finance-grade reconciliation frameworks for accurate reporting ➕ Building KPI governance models and metric dictionaries ➕ Delivering executive dashboards with forecasting and performance monitoring logic ➕ Developing automated reporting systems that replace manual spreadsheets I help organizations establish a single source of truth where leadership teams can trust the data used to guide strategic decisions. 📊 BUSINESS DATA ANALYSIS My work focuses on building advanced analytics frameworks that enable organizations to track performance, forecast revenue, and monitor operational efficiency. Examples of analytical systems I develop include: ➕ Revenue and sales forecasting models ➕ Financial performance analysis (EBIT, GP%, margin analysis, budget vs actual) ➕ Sales pipeline and weighted forecast modeling ➕ Bookings vs revenue vs backlog reporting frameworks ➕ Capital allocation and funnel efficiency analysis ➕ KPI monitoring and predictive trend modeling These reporting systems help leadership teams clearly understand the relationship between pipeline activity, revenue genera 📑 BUSINESS INTELLIGENCE & DATA TOOLS Advanced expertise across modern Business Intelligence and analytics platforms that empower businesses to make informed, data-driven decisions. My expertise encompasses a comprehensive range of automated BI and Data Visualization tools, where I possess advanced skills to integrate, automate, and blend multiple data sources. Below is a list of the tools in which I have specialized proficiency, ➕ Power BI (Desktop, Service, Fabric, Advanced DAX Modeling) ➕ Tableau (Desktop, Server, Data Prep) ➕ Looker & LookML (Semantic Modeling) ➕ Looker Studio (data blends and joints) ➕ QlikView / Qlik Sense ➕ Domo, Zoho Analytics, Databox, Klipfolio In each platform, I have honed the ability to integrate, automate, and blend data from multiple sources, providing comprehensive and insightful analytical solutions. 🔗 DATA SOURCE INTEGRATION (70+ Data Platforms) Over the past decade, I have integrated and automated reporting across 70+ data sources spanning ERP systems, CRM platforms, financial software, marketing ecosystems, product analytics tools, and cloud data warehouses. My expertise extends to a robust array of Data Stack and Tools, enabling me to handle diverse datasets and extract meaningful insights effectively. I have worked extensively with systems that include: ➕ NetSuite (SuiteAnalytics Connect, NetSuite2, SuiteQL) ➕ Accounting/ERP platforms Xero, QuickBooks, MYOB, and others ➕ CRM platforms Salesforce, HubSpot, GoHighLevel, MSDynamics CRM, Copper CRM, and custom integrations ➕ Data/Modeling platforms BigQuery, Redshift, Azure Cloud, PostgreSQL ➕ REST APIs, automated data extraction pipelines, and custom SQL-based transformations ➕ Analytics platforms GA4, Adobe Analytics, Mixpanel, Meta Ads, Google Ads, LinkedIn Ads, TikTok Ads, and various attribution platforms My expertise also extends to advanced ETL and data automation tools, including: ➕ Supermetrics & Funnel – for scalable marketing intelligence aggregation ➕ Stitch & Fivetran – for structured data ingestion ➕ dbt labs – for transformation logic and analytics engineering ➕ Power BI Dataflows (including incremental refresh frameworks) ➕ Tableau Prep & custom dataflows, SQL transformations

🏆Upwork Certified | ★ Top Rated | 🎖️ 100% Job Success Score. I help brands do two things most freelancers cannot combine, set up the tracking that shows what is actually working, then run the paid media Ads that scales it. ◀️ Paid Media Ads. ▶️ → Meta Ads (Facebook & Instagram): lead gen, e-commerce, subscription brands, non-profits. → Google Ads: Search, Display, Performance Max, full-funnel campaign management. → Reddit Ads: Community and subreddit targeting for niche and wellness brands. → Microsoft Ads: B2B and healthcare audiences. $260K+ managed across different ad accounts. Results: ✔ 228% ROAS for a SaaS subscription app on Shopify. ✔ $0.81 cost per lead (CPL) for a Health Foundation. ✔ $9.38 retargeting CPP for a subscription health brand (vs $89 cold) ✔ 2,180 Microsoft Ads conversions at $4.53 CPA. ◀️ Tracking and Analytics ▶️ → GA4: Event setup, e-commerce tracking, custom dimensions, audiences. → Google Tag Manager: Data layer architecture, cross-domain, server side containers. → Meta Pixel and Conversions API (CAPI) with Consent Mode V2. → Google Ads and Microsoft Ads conversion tracking. → Attribution cleanup, deduplication, multi touch analysis. → Marketing analytics BI dashboards built for actual business decisions. ◀️ What Makes Me Different ▶️ I am a Data Analyst with a bachelor's degree in mass media advertising and an MBA in Marketing. I do not just set up tags or launch paid Ads campaigns. I verify that the data is accurate and meaningful enough to actually drive better decisions, then I use that data to scale what works. See, most media buyers cannot analytically read and interpret a GA4 funnel report, and most tracking specialists do not know what a really good CPL or CPA looks like. But I do both. ⭐⭐⭐⭐⭐ Client Review ━━━━━━━━━━━━━━━━━━━━━━━━━ "My experience with Sani couldn't have been better! He understands, gives solutions, guides you along with execution, and eventually executes! Amazing experience on a budget! Highly recommended!" — Akash P. CEO What You Tech. ⭐⭐⭐⭐⭐ Client Review ━━━━━━━━━━━━━━━━━━━━━━━━━ "Sani has been fantastic to work with and is an expert in analytics. We will be doing more projects with him in the near future. Highly recommend." — Jamil A. CEO Tanjo Digitals. Send me a message and let us figure out exactly what your tracking or campaigns need.

📍 GTM misconfigured. GA4 not tracking conversions. Google Ads reporting wrong numbers. UTMs breaking your campaign data. 𝗧𝗵𝗲𝘀𝗲 𝗮𝗿𝗲 𝗳𝗶𝘅𝗮𝗯𝗹𝗲 — 𝗮𝗻𝗱 𝗜 𝗳𝗶𝘅 𝘁𝗵𝗲𝗺. With a background in digital marketing, I don't just configure tools — I make sure you're measuring what matters for growth. The result? 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗱𝗮𝘁𝗮 𝘆𝗼𝘂 𝗰𝗮𝗻 𝗳𝗶𝗻𝗮𝗹𝗹𝘆 𝘁𝗿𝘂𝘀𝘁 𝗮𝗻𝗱 𝗱𝗮𝘀𝗵𝗯𝗼𝗮𝗿𝗱𝘀 𝘁𝗵𝗮𝘁 𝗵𝗲𝗹𝗽 𝘆𝗼𝘂 𝗺𝗮𝗸𝗲 𝗿𝗲𝗮𝗹 𝗱𝗲𝗰𝗶𝘀𝗶𝗼𝗻𝘀 — not just pretty reports that raise more questions than they answer. What I help you with: Whether you're running paid campaigns, building a new website, or trying to understand why your data doesn't make sense — I cover the full tracking setup from scratch or fix what's already broken. Google Analytics 4 (GA4) Property setup, event tracking, conversion configuration, audience building, GA4 Explorations, and connecting GA4 to your ad platforms for accurate attribution. Google Tag Manager (GTM) Full GTM implementation for WordPress, Framer, Webflow, Shopify, and custom-built websites. Tags, triggers, variables, custom events, form submission tracking, scroll depth, click tracking — set up cleanly so your data is reliable from day one. Google Ads conversion tracking Accurate conversion setup directly through GTM and GA4 — purchases, lead forms, phone calls, and micro-conversions — so your Google Ads campaigns optimize on real data, not guesswork. Meta Pixel integration Meta Pixel setup and event tracking via GTM, including standard events and custom conversions for Facebook and Instagram campaigns. Proper Pixel configuration means your Meta campaigns have the data they need to find the right audience. LinkedIn Pixel tracking LinkedIn Insight Tag setup and conversion tracking for B2B campaigns — lead gen forms, page visits, and custom conversion events connected to your LinkedIn Ads account. UTM strategy & campaign tracking UTM parameter setup, naming conventions, and campaign tracking frameworks that keep your traffic sources clean in GA4 — no more (direct) traffic swallowing your campaign results or misattributed conversions. Cookie configuration & consent management Cookie banner setup and Google Consent Mode v2 implementation — so your tracking stays GDPR-compliant without losing the data you need to run effective campaigns. Looker Studio dashboards Custom dashboards connected to GA4, Google Ads, Search Console, and other data sources — built to answer your actual business questions, not just display numbers. Automated, branded, and easy to share with your team or clients. Platforms I work with: WordPress · Framer · Webflow · Shopify · WooCommerce · custom HTML sites Tools & integrations: Google Analytics 4 · Google Tag Manager · Google Ads · Meta Pixel · LinkedIn Pixel · Looker Studio · Google Search Console · Google Consent Mode v2 and basic consent. Why clients choose me over other analytics specialists: Most GTM and GA4 freelancers come from a technical background. I come from digital marketing — which means I've been on the other side of this data. I know what a campaign manager needs to see, what a business owner is actually asking when they say "why is my tracking broken," and how to build a setup that serves your marketing goals, not just your analytics dashboard. I've worked with businesses running Google Ads and Meta campaigns who were making budget decisions based on wrong conversion data. That's an expensive problem. Getting your tracking right isn't a technical luxury — it's the foundation of every marketing decision you make. Ready to fix your tracking and trust your data? Send me a message with what you're working on and I'll tell you exactly what needs to be done.

I'm a multi-track entrepreneur. I run a philosophical counseling practice and a digital marketing firm, among other things. 𝗔𝗱𝘀: I'm a Google- and Meta-certified Ads manager specializing in creating and optimizing ads for small- and medium-sized businesses and non-profits, including those running wide-ranging, global campaigns and those focusing on local, niche markets. Having helped 100+ clients so far, I have 5+ years of hands-on experience with Google Ads and also with Facebook/Instagram ads, and can help you set up or optimize any of those. I will help you apply for an ad grant (if you're a nonprofit), set up your account, and run efficient ads that bring a great return on your investment. I have helped multiple small family businesses grow, build, and acquire more businesses through my digital marketing efforts. 𝗗𝗮𝘁𝗮 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀: I'm also fully proficient in Analytics and data analysis, having taught statistics at the university. I'm an avid data-lover and will probably spend many unlogged hours staring at your bounce rates and keyword quality scores to figure out what is going on! I love watching the AI learn in real-time and I believe in adjusting your campaign's strategy based on an intimate knowledge of the history of the account. 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝘁𝗿𝗮𝗰𝗸𝗶𝗻𝗴 𝗮𝗻𝗱 𝗹𝗮𝗻𝗱𝗶𝗻𝗴 𝗽𝗮𝗴𝗲 𝗱𝗲𝘀𝗶𝗴𝗻: I am something of an expert in tracking code installation and landing page design, having developed my own custom codes for efficient tracking and worked with many content management systems such as Wordpress (including Divi and Elementor plugins), Wix, Squarespace, Shopify, Joomla, Workflow, Hyve, and more. 𝗦𝗘𝗢: While my own specialty is paid search, I run larger projects with my wife and my brother who are excellent SEO freelancers. We can offer you Ads+SEO bundles at great value. We understand that every small- and medium-sized business or nonprofit has its own needs, so we offer flexible plans to address everyone's unique situation. I follow the scientific method in digital marketing. See my Other Experiences section below for more explanation of how digital advertising is basically scientific advertising. 𝗢𝘁𝗵𝗲𝗿 𝗶𝗻𝗳𝗼: Apart from digital marketing, I also work as a Philosophical Counselor, running my own online practice (and yes, I use Google Ads to get clients for my counseling practice!). In my free time, I like to podcast about sci fi shows, hike beautiful Colorado, and spend time with my lovely little family.