I turn messy spreadsheets and disconnected data into dashboards you can actually act on. If your reports take hours to build, your numbers don't add up across sheets, or you just can't see what's really happening in your business
— that's exactly what I fix.
What I do:
Interactive Dashboards : Power BI, Tableau, and Excel dashboards that update automatically and surface the numbers that matter to your business.
Data Cleaning & Transformation : I use Python (pandas) and SQL to clean, structure, and validate raw data before any chart gets built, so the insights underneath are actually trustworthy.
Sales & Business Analysis : Trend analysis, KPI tracking, and performance reporting focused on takeaways, not just visuals.
Excel Automation : Advanced formulas, pivot tables, and automated workflows that save your team hours every week.
Database Design & Management : Scalable, well-structured databases in SQL and MongoDB.
Recent work:
Built a full database system for a daycare business covering student records, billing, and attendance tracking from the ground up in SQL.
Cleaned and analyzed a full sales dataset in SQL, surfacing revenue trends and seasonal patterns that shaped planning decisions.
Co-developed Animify, an AI video-to-animation platform, owning the data pipelines, backend analytics, and performance monitoring.
Why clients keep coming back:
I deliver answers to your business questions, not just files.
Clear, jargon-free communication — you'll know what's happening at every stage.
On-time, error-free delivery.
Every solution is built around your specific data, not a template.
Available 30+ hours/week. Send me a message with a bit about your data and what you're trying to figure out, and I'll tell you exactly how I'd approach it.
Data Visualization
Data Analysis
SQL
Microsoft Excel
Tableau
Machine Learning Model
R
Python
Data Cleaning
Microsoft Power BI Data Visualization
Data Mining
Aliya S.
Gilgit, Pakistan
$10/hr
5.0
3 jobs
Data Scientist | Data Engineer | Business Intelligence Analyst | Power BI & Looker Studio Expert
I help businesses transform raw data into strategic insights through end-to-end data solutions — from engineering robust data pipelines to building executive-level BI dashboards that drive real decisions.
With hands-on experience across the full data stack, I specialize in:
► DATA SCIENCE & ANALYTICS
• Predictive modeling, machine learning, and statistical analysis using Python (Pandas, NumPy, Scikit-learn, Matplotlib, Seaborn)
• Data preprocessing, feature engineering, and exploratory data analysis (EDA)
• KPI metric development and performance tracking
• SPSS, R for advanced statistical reporting
► BUSINESS INTELLIGENCE & DASHBOARDS
• Power BI: interactive dashboards, DAX measures, data modeling, report automation
• Looker Studio (Google Data Studio): connected reports, custom visualizations, GA4 integration
• Tableau: visual analytics and storytelling
• Excel: pivot tables, Power Query, advanced formulas
► DATA ENGINEERING & PIPELINES
• SQL: complex queries, stored procedures, joins, window functions (MySQL, PostgreSQL)
• ETL pipeline design and data transformation workflows
• Database design and data warehouse concepts
• API data ingestion and automation (Python, Zapier)
► TOOLS & PLATFORMS
• Python | SQL | Power BI | Looker Studio | Tableau | Excel | SPSS | R
• Google BigQuery | Pandas | NumPy | Scikit-learn
• Alteryx | Openpyxl | Zapier | Google Sheets
Whether you need a one-time analysis, a recurring automated report, a predictive model, or a full BI dashboard — I deliver clean, documented, and scalable solutions on time.
Let's connect and turn your data into your competitive advantage.
Data Visualization
Data Analytics
Data Science
Data Analysis
Python
Predictive Analytics
SQL
Microsoft Power BI
Microsoft Power BI Development
Microsoft Excel
Looker Studio
Business Intelligence
Tableau
IBM SPSS
Machine Learning
KPI Metric Development
Data Preprocessing
ETL Pipeline
BigQuery
Statistical Analysis
Maroof K.
Karachi, Pakistan
$10/hr
5.0
325 jobs
✅ TOP RATED PLUS — TOP 3% OF UPWORK TALENT ✅
Hi, I’m Maroof Khan — an Excel, Power BI, and Data Analytics specialist with 7+ years of experience and 250+ completed projects.
I help businesses turn complex, messy, and disconnected data into:
Data → Transformation → Dashboards → Business Insights
My focus is simple: reduce manual work, improve reporting accuracy, and build clear reporting systems that help businesses make better decisions.
I have worked with international clients across e-commerce, finance, healthcare, real estate, travel, marketing, and operations.
🎯 WHY WORK WITH ME?
✨ Top Rated Plus Freelancer with proven Upwork experience
✨ 250+ completed projects with real business data
✨ 7+ years of Excel, Power BI, and reporting experience
✨ Strong attention to accuracy, validation, and business logic
✨ Clear communication, reliable updates, and professional delivery
✨ Business-focused reporting — not just charts and visuals
📊 SERVICES & EXPERTISE
✅ MICROSOFT EXCEL
• Advanced formulas and complex calculations
• Interactive dashboards and KPI scorecards
• Financial and operational reporting
• PivotTables, PivotCharts, and Power Pivot
• Excel Data Models
• Automated recurring reports
• Large dataset management
• Data cleaning, reconciliation, and validation
• XLOOKUP, INDEX/MATCH, SUMIFS, and dynamic formulas
• Professional trackers and reporting templates
✅ POWER BI
• Interactive and executive dashboards
• KPI and management reporting
• Data modeling and relationships
• DAX measures and calculated KPIs
• Power Query transformations
• Sales and financial dashboards
• Inventory and operations reporting
• Marketing and e-commerce analytics
• YoY, MoM, variance, and trend analysis
• Drill-through and dynamic reporting
• Report optimization
• Power BI Service and refresh workflows
✅ POWER QUERY & REPORTING AUTOMATION
• Data cleaning and transformation
• Combining Excel and CSV files
• Merge and append queries
• Automated weekly, monthly, and quarterly reporting
• Reusable data workflows
• Data validation and quality checks
• Standardizing inconsistent datasets
• Reducing manual copy-and-paste processes
✅ BUSINESS & PERFORMANCE ANALYTICS
• Sales & Revenue Analysis
• Profit & Margin Analysis
• Financial Reporting
• E-commerce Analytics
• Inventory Reporting
• Marketing KPI Reporting
• Forecast vs. Actual Analysis
• Budget & Variance Analysis
• YoY & MoM Analysis
• Executive KPI Scorecards
📈 INDUSTRY EXPERIENCE
E-commerce & Retail | Finance | Healthcare & Wellness | Real Estate | Travel | Marketing | Operations & Logistics | Education | Restaurants | Construction & Project Management
🌟 WHAT YOU'LL RECEIVE
✔ Clean and professional reporting solutions
✔ Clear KPI definitions and accurate calculations
✔ Automated and reusable workflows where possible
✔ Strong data validation and cross-checking
✔ User-friendly Excel and Power BI reports
✔ Reliable communication and professional delivery
✔ Solutions your team can confidently use and maintain
🚀 LET'S TURN YOUR DATA INTO CLEAR BUSINESS INSIGHTS
Whether you need an Excel dashboard, Power BI report, automated reporting workflow, financial analysis, or help fixing a complex workbook — I can help turn your data into a clear, accurate, and reliable reporting solution.
Send me a message and let's discuss your project.
Data Visualization
Data Analytics & Visualization Software
Analytics Dashboard
Interactive Data Visualization
Dashboard
Visualization
Microsoft Excel
Microsoft Power BI Data Visualization
Data Analysis
Templates
Data Analysis Consultation
Microsoft Power BI
Power Query
Data Analytics
Financial Reporting
Business Intelligence
Data Cleaning
Analytics
Real Estate Financial Modeling
Bank Reconciliation
Rooma F.
Karachi, Pakistan
$20/hr
5.0
24 jobs
⚡ Power BI & Excel Dashboard Expert | Transforming Complex Data Into Strategic Insights
With over five years of experience in data analytics and business intelligence, I specialize in transforming raw data into actionable insights. I have successfully helped over 200 clients unlock the full potential of their data through Power BI dashboards, Excel automation, and data-driven strategies. As a Top Rated Plus freelancer, I take pride in delivering exceptional results and maintaining high client satisfaction.
Here’s how I can help:
✅ Power BI dashboard development
✅ DAX measures & calculations
✅ Power Query / ETL
✅ Data modeling
✅ Excel automation (VBA)
✅ Google Sheets automation
✅ KPI dashboards
✅ Sales & revenue dashboards
✅ Financial reporting dashboards
✅ Executive dashboards
Common client projects:
• Build dashboard from Excel/CSV
• Fix DAX formulas
• Create interactive KPI reports
• Automate Excel workflows
• Clean and transform raw data
• Dashboard redesign and optimization
Why clients hire me:
✔ Clean and professional dashboards
✔ Accurate DAX logic
✔ Fast communication
✔ Easy-to-use reporting
✔ Reliable delivery
If you need a Power BI dashboard, DAX support, or Excel automation, send me your file or project details and I’ll review it quickly.
Data Visualization
Dashboard
Microsoft Power BI
Data Analysis
Power Query
Microsoft Excel
Visual Basic for Applications
Google Sheets
Google Apps Script
Spreadsheet Automation
Data Modeling
Business Intelligence
ETL
Financial Analysis
Google Sheets Automation
Hira J.
Lahore, Pakistan
$12/hr
5.0
36 jobs
Are you looking for a skilled GIS analyst and versatile content writer who can turn raw data into powerful insights and engaging words? With a Master’s degree in GIS and nearly 10 years of professional experience, I specialize in delivering high-quality geospatial solutions and well-crafted content tailored to client needs.
🔹 GIS Expertise: Proficient in ArcGIS, QGIS, Google Earth, Google Maps, PostgreSQL, and Python, I offer services in GIS mapping, data visualization, spatial analysis, and cartography. My true passion lies in transforming complex geospatial data into clear, accurate, and decision-ready maps.
🔹 Content Writing: Alongside GIS, I am an energetic and versatile writer, producing engaging articles across diverse niches including technology, education, health, travel, food, and sports.
For me, maps are stories waiting to be told. Through geospatial analysis, I uncover patterns, trends, and hidden truths, helping clients gain valuable insights for smarter decision-making. Whether it’s a detailed map, interactive visualization, or a compelling article, I ensure clarity, creativity, and quality in every project.
✨ Let’s collaborate to turn your data into insight and your ideas into impactful words.
#GIS #ArcGIS #QGIS #GoogleEarth #GoogleMaps #PostgreSQL #Python #Cartography #SpatialAnalysis #Geospatial #DataVisualization #Mapping #RemoteSensing #DataAnalysis #GeospatialAnalysis #MapDesign #GISMapping #ContentWriting #CreativeWriting #ArticleWriting #TechnicalWriting #TravelWriting #FoodWriting #HealthWriting #SportsWriting
Data Visualization
R
Python
Digital Mapping
QGIS
Spatial Analysis
Remote Sensing
GIS
Google Earth
Product Description
Data Science
Content Writing
English
Ayaz A.
Karachi, Pakistan
$15/hr
4.4
88 jobs
Top 3% on Upwork | 5.0 Rating | 75 Jobs | $40K+ Earned | 3,000+ Hours Delivered
I am a Business Intelligence and Data Analytics professional specializing in Power BI, Microsoft Fabric, SQL, Looker Studio, data modeling, data engineering, and analytics automation.
I design KPI-driven BI solutions that transform complex, fragmented data into strategic, decision-ready intelligence for founders, executives, and operational teams across eCommerce, digital marketing, supply chain, finance, healthcare, and operations.
My work goes beyond dashboard development. I architect end-to-end analytics solutions, including data ingestion, ETL/ELT pipelines, data transformation, dimensional modeling, semantic models, DAX, SQL, automated reporting, API integrations, forecasting, attribution models, and executive BI.
The objective is to create a reliable single source of truth that reduces manual reporting, improves data quality, accelerates decision-making, and connects operational data with measurable business outcomes.
TECHNOLOGY & BI EXPERTISE
Microsoft Fabric:
Microsoft Fabric Analytics · Microsoft Fabric Data Factory · Data Pipelines · Dataflows Gen2 · Lakehouse · Microsoft Fabric Warehouse · OneLake · OneLake Shortcuts · Semantic Models · Power BI · Direct Lake · SQL Analytics · Data Engineering · Data Integration · Data Transformation · Notebooks · Data Ingestion · ETL/ELT · Incremental Data Processing · Data Modeling · Fabric Workspaces · Deployment Pipelines · Fabric Data Governance · Real-Time Intelligence · Eventhouse · KQL · Mirroring · Fabric Capacity Concepts
Power BI:
Power BI Desktop · Power BI Service · Power Query · DAX · Data Modeling · Star Schema · Semantic Models · Measures · Calculated Columns · Calculation Logic · Time Intelligence · Row-Level Security · Drill-through · Tooltips · Bookmarks · Interactive Dashboards · KPI Reporting · Executive Reporting · Power BI Dataflows · DirectQuery · Import Mode · Direct Lake
Data Engineering & Databases:
SQL Server · MySQL · Google BigQuery · Azure Synapse Analytics · Azure SQL Database · SQL · ETL/ELT · Data Warehousing · Data Pipelines · Data Transformation · Data Integration · API Data Ingestion · Data Quality · Data Modeling · Dimensional Modeling
Looker & Google Analytics:
Looker Studio · LookML · Google BigQuery · Google Analytics 4 · Google Search Console · Google Sheets · Excel · Marketing Analytics · Performance Reporting
ETL, Automation & Data Integration:
N8N · Make · Power Query · Microsoft Fabric Data Factory · Dataflows Gen2 · API Integrations · Automated Data Pipelines · Scheduled Data Refresh · Data Synchronization · Workflow Automation
Data Connectors & APIs:
Windsor ai · Coupler io · Supermetrics · Fivetran · Coefficient · Power My Analytics · SyncHub · Porter Metrics · DataSlayer · REST APIs · Marketing APIs · eCommerce APIs
CORE ANALYTICS CAPABILITIES
Digital Marketing & Performance Analytics
I build marketing intelligence systems integrating Google Ads, Meta Ads, GA4, PPC data, Search Console, CRM platforms, and eCommerce data.
Typical analytics include CAC, LTV, MER, ROAS, blended ROAS, conversion rates, customer acquisition costs, attribution analysis, funnel performance, campaign efficiency, media efficiency, and budget allocation.
eCommerce & Revenue Analytics
I develop revenue and profitability reporting for Shopify, Amazon, WooCommerce, and other commerce platforms.
Analytics include gross revenue, net revenue, contribution margin, SKU profitability, AOV, customer cohorts, retention, repeat purchase behavior, demand forecasting, inventory performance, cash-flow planning, and full-funnel revenue intelligence.
CRM & Lead Generation Analytics
I integrate and analyze CRM and marketing automation data from platforms such as GoHighLevel, Pipedrive, WhatConverts, Klaviyo, and Mailchimp.
I build reporting around lead generation, pipeline performance, sales velocity, conversion rates, customer lifecycle, campaign effectiveness, lead quality, and revenue attribution.
Inventory, Supply Chain & Operations Analytics
I develop operational BI solutions covering inventory turnover, stock-out risk, SKU performance, demand forecasting, purchasing trends, production efficiency, cost variance, supply chain KPIs, and operational forecasting.
Healthcare, Hospitality & Real Estate Analytics
I have developed analytics solutions for healthcare and clinic operations, including revenue reporting, patient acquisition, claims and billing analytics, and operational KPIs.
I also build hospitality and real estate reporting covering occupancy, RevPAR, revenue performance, sales pipelines, and operational performance.
WHAT I DELIVER
End-to-End Microsoft Fabric Analytics
I build modern analytics architectures using Microsoft Fabric components including OneLake, Data Factory, Data Pipelines, Dataflows Gen2, Lakehouse, Warehouse, semantic models, notebooks, SQL analytics, Power BI, and Direct Lake.
Solutions can include data ingestion from API
Data Visualization
Dashboard
Data Analysis
Microsoft Power BI
Looker Studio
Google Sheets
Microsoft Excel
Business Intelligence
SQL
API Integration
Power Query
Data Analytics
Microsoft Power BI Development
Microsoft Power BI Data Visualization
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