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Data Scientist | Data Engineer | Business Intelligence Analyst | Power BI & Looker Studio Expert I help businesses transform raw data into strategic insights through end-to-end data solutions — from engineering robust data pipelines to building executive-level BI dashboards that drive real decisions. With hands-on experience across the full data stack, I specialize in: ► DATA SCIENCE & ANALYTICS • Predictive modeling, machine learning, and statistical analysis using Python (Pandas, NumPy, Scikit-learn, Matplotlib, Seaborn) • Data preprocessing, feature engineering, and exploratory data analysis (EDA) • KPI metric development and performance tracking • SPSS, R for advanced statistical reporting ► BUSINESS INTELLIGENCE & DASHBOARDS • Power BI: interactive dashboards, DAX measures, data modeling, report automation • Looker Studio (Google Data Studio): connected reports, custom visualizations, GA4 integration • Tableau: visual analytics and storytelling • Excel: pivot tables, Power Query, advanced formulas ► DATA ENGINEERING & PIPELINES • SQL: complex queries, stored procedures, joins, window functions (MySQL, PostgreSQL) • ETL pipeline design and data transformation workflows • Database design and data warehouse concepts • API data ingestion and automation (Python, Zapier) ► TOOLS & PLATFORMS • Python | SQL | Power BI | Looker Studio | Tableau | Excel | SPSS | R • Google BigQuery | Pandas | NumPy | Scikit-learn • Alteryx | Openpyxl | Zapier | Google Sheets Whether you need a one-time analysis, a recurring automated report, a predictive model, or a full BI dashboard — I deliver clean, documented, and scalable solutions on time. Let's connect and turn your data into your competitive advantage.

I turn messy spreadsheets and disconnected data into dashboards you can actually act on. If your reports take hours to build, your numbers don't add up across sheets, or you just can't see what's really happening in your business — that's exactly what I fix. What I do: Interactive Dashboards : Power BI, Tableau, and Excel dashboards that update automatically and surface the numbers that matter to your business. Data Cleaning & Transformation : I use Python (pandas) and SQL to clean, structure, and validate raw data before any chart gets built, so the insights underneath are actually trustworthy. Sales & Business Analysis : Trend analysis, KPI tracking, and performance reporting focused on takeaways, not just visuals. Excel Automation : Advanced formulas, pivot tables, and automated workflows that save your team hours every week. Database Design & Management : Scalable, well-structured databases in SQL and MongoDB. Recent work: Built a full database system for a daycare business covering student records, billing, and attendance tracking from the ground up in SQL. Cleaned and analyzed a full sales dataset in SQL, surfacing revenue trends and seasonal patterns that shaped planning decisions. Co-developed Animify, an AI video-to-animation platform, owning the data pipelines, backend analytics, and performance monitoring. Why clients keep coming back: I deliver answers to your business questions, not just files. Clear, jargon-free communication — you'll know what's happening at every stage. On-time, error-free delivery. Every solution is built around your specific data, not a template. Available 30+ hours/week. Send me a message with a bit about your data and what you're trying to figure out, and I'll tell you exactly how I'd approach it.

✅ TOP RATED PLUS — TOP 3% OF UPWORK TALENT ✅ Hi, I’m Maroof Khan — an Excel, Power BI, and Data Analytics specialist with 7+ years of experience and 250+ completed projects. I help businesses turn complex, messy, and disconnected data into: Data → Transformation → Dashboards → Business Insights My focus is simple: reduce manual work, improve reporting accuracy, and build clear reporting systems that help businesses make better decisions. I have worked with international clients across e-commerce, finance, healthcare, real estate, travel, marketing, and operations. 🎯 WHY WORK WITH ME? ✨ Top Rated Plus Freelancer with proven Upwork experience ✨ 250+ completed projects with real business data ✨ 7+ years of Excel, Power BI, and reporting experience ✨ Strong attention to accuracy, validation, and business logic ✨ Clear communication, reliable updates, and professional delivery ✨ Business-focused reporting — not just charts and visuals 📊 SERVICES & EXPERTISE ✅ MICROSOFT EXCEL • Advanced formulas and complex calculations • Interactive dashboards and KPI scorecards • Financial and operational reporting • PivotTables, PivotCharts, and Power Pivot • Excel Data Models • Automated recurring reports • Large dataset management • Data cleaning, reconciliation, and validation • XLOOKUP, INDEX/MATCH, SUMIFS, and dynamic formulas • Professional trackers and reporting templates ✅ POWER BI • Interactive and executive dashboards • KPI and management reporting • Data modeling and relationships • DAX measures and calculated KPIs • Power Query transformations • Sales and financial dashboards • Inventory and operations reporting • Marketing and e-commerce analytics • YoY, MoM, variance, and trend analysis • Drill-through and dynamic reporting • Report optimization • Power BI Service and refresh workflows ✅ POWER QUERY & REPORTING AUTOMATION • Data cleaning and transformation • Combining Excel and CSV files • Merge and append queries • Automated weekly, monthly, and quarterly reporting • Reusable data workflows • Data validation and quality checks • Standardizing inconsistent datasets • Reducing manual copy-and-paste processes ✅ BUSINESS & PERFORMANCE ANALYTICS • Sales & Revenue Analysis • Profit & Margin Analysis • Financial Reporting • E-commerce Analytics • Inventory Reporting • Marketing KPI Reporting • Forecast vs. Actual Analysis • Budget & Variance Analysis • YoY & MoM Analysis • Executive KPI Scorecards 📈 INDUSTRY EXPERIENCE E-commerce & Retail | Finance | Healthcare & Wellness | Real Estate | Travel | Marketing | Operations & Logistics | Education | Restaurants | Construction & Project Management 🌟 WHAT YOU'LL RECEIVE ✔ Clean and professional reporting solutions ✔ Clear KPI definitions and accurate calculations ✔ Automated and reusable workflows where possible ✔ Strong data validation and cross-checking ✔ User-friendly Excel and Power BI reports ✔ Reliable communication and professional delivery ✔ Solutions your team can confidently use and maintain 🚀 LET'S TURN YOUR DATA INTO CLEAR BUSINESS INSIGHTS Whether you need an Excel dashboard, Power BI report, automated reporting workflow, financial analysis, or help fixing a complex workbook — I can help turn your data into a clear, accurate, and reliable reporting solution. Send me a message and let's discuss your project.

I'm a Microsoft Certified Power BI Analyst and currently working as a Senior Data Analyst at a reputed company, with over 5 years of experience in transforming data into actionable insights. I specialize in data analysis, business intelligence, and automation, helping businesses make smarter decisions through clean, interactive, and user-centric dashboards. My work combines technical depth with design thinking ensuring that every report is not only accurate but also intuitive and visually engaging keeping in mind UI/UX logics 🔹 Core Skills: - Data Visualization (Power BI, Excel, Python) - Dashboard Design & UX-Focused Reporting - SQL-Based Data Modeling & ETL - Workflow Automation (Excel VBA, Power Automate, Python) - KPI Tracking & Executive Reporting 🔹 Dashboard Examples: HR Analytics – Headcount, turnover, diversity, and recruitment metrics Sales Performance – Revenue trends, product line analysis, regional breakdowns Financial Reporting – Budget vs actuals, cost center analysis, profitability Operations & Supply Chain – Inventory, order fulfillment, delivery performance Executive Dashboards – High-level KPIs for strategic decision-making 🔹 Why Work With Me? - Certified expertise in Power BI - Proven experience in corporate environments - Strong communication and stakeholder management - Detail-oriented, reliable, and deadline-driven Let’s collaborate to build smart, scalable, and visually compelling data solutions that drive results.

𝗛𝗮𝗿𝗻𝗲𝘀𝘀 𝘁𝗵𝗲 𝗣𝗼𝘄𝗲𝗿 𝗼𝗳 𝗬𝗼𝘂𝗿 𝗗𝗮𝘁𝗮 𝗪𝗶𝘁𝗵 𝗦𝘁𝘂𝗻𝗻𝗶𝗻𝗴 𝗩𝗶𝘀𝘂𝗮𝗹𝗶𝘇𝗮𝘁𝗶𝗼𝗻𝘀 📊 📈 📋 Data is everywhere but making sense of it can be challenging that's where Power BI comes in - As a powerful data visualization tool that can help you make sense of your data and turn it into valuable insights that drive business growth. With my expertise in Power BI, I can help you unlock the full potential of your data and create stunning visualizations. 𝗪𝗵𝗼 𝗔𝗺 𝗜❔ I'm a Power BI specialist with a passion for creating interactive dashboards and reports for various industries, including finance, HR, and e-commerce. My expertise in Power BI allows me to transform complex data into insightful visualizations that enable stakeholders to make data-driven decisions. I'm proficient in Power Query, Power Pivot, and DAX, which are essential tools for data modeling, data transformation, and creating custom calculations. 𝗠𝘆 𝗦𝗲𝗿𝘃𝗶𝗰𝗲𝘀 𝗜𝗻𝗰𝗹𝘂𝗱𝗲: ⚬ Power BI dashboard and report development ✔️ ⚬ Data modeling and transformation ✔️ ⚬ Data visualization and storytelling ✔️ ⚬ Power BI Dashboards UI Design ✔️ 𝗖𝗟𝗜𝗘𝗡𝗧 𝗦𝗔𝗧𝗜𝗦𝗙𝗔𝗖𝗧𝗜𝗢𝗡 𝗜𝗦 𝗠𝗬 𝗣𝗥𝗜𝗢𝗥𝗜𝗧𝗬! ✅ I'm committed to delivering high-quality work that meets my client's needs. I'm a good communicator, and I'm always available to answer any questions or concerns my clients may have. I'm also flexible and can adapt to different working styles and project requirements. 𝗛𝗮𝘃𝗲 𝗙𝘂𝗿𝘁𝗵𝗲𝗿 𝗤𝘂𝗲𝘀𝘁𝗶𝗼𝗻𝘀❔ Pls Dont Hesitate to message me It's Free and let's see if we are a good fit

Top 3% on Upwork | 5.0 Rating | 75 Jobs | $40K+ Earned | 3,000+ Hours Delivered I am a Business Intelligence and Data Analytics professional specializing in Power BI, Microsoft Fabric, SQL, Looker Studio, data modeling, data engineering, and analytics automation. I design KPI-driven BI solutions that transform complex, fragmented data into strategic, decision-ready intelligence for founders, executives, and operational teams across eCommerce, digital marketing, supply chain, finance, healthcare, and operations. My work goes beyond dashboard development. I architect end-to-end analytics solutions, including data ingestion, ETL/ELT pipelines, data transformation, dimensional modeling, semantic models, DAX, SQL, automated reporting, API integrations, forecasting, attribution models, and executive BI. The objective is to create a reliable single source of truth that reduces manual reporting, improves data quality, accelerates decision-making, and connects operational data with measurable business outcomes. TECHNOLOGY & BI EXPERTISE Microsoft Fabric: Microsoft Fabric Analytics · Microsoft Fabric Data Factory · Data Pipelines · Dataflows Gen2 · Lakehouse · Microsoft Fabric Warehouse · OneLake · OneLake Shortcuts · Semantic Models · Power BI · Direct Lake · SQL Analytics · Data Engineering · Data Integration · Data Transformation · Notebooks · Data Ingestion · ETL/ELT · Incremental Data Processing · Data Modeling · Fabric Workspaces · Deployment Pipelines · Fabric Data Governance · Real-Time Intelligence · Eventhouse · KQL · Mirroring · Fabric Capacity Concepts Power BI: Power BI Desktop · Power BI Service · Power Query · DAX · Data Modeling · Star Schema · Semantic Models · Measures · Calculated Columns · Calculation Logic · Time Intelligence · Row-Level Security · Drill-through · Tooltips · Bookmarks · Interactive Dashboards · KPI Reporting · Executive Reporting · Power BI Dataflows · DirectQuery · Import Mode · Direct Lake Data Engineering & Databases: SQL Server · MySQL · Google BigQuery · Azure Synapse Analytics · Azure SQL Database · SQL · ETL/ELT · Data Warehousing · Data Pipelines · Data Transformation · Data Integration · API Data Ingestion · Data Quality · Data Modeling · Dimensional Modeling Looker & Google Analytics: Looker Studio · LookML · Google BigQuery · Google Analytics 4 · Google Search Console · Google Sheets · Excel · Marketing Analytics · Performance Reporting ETL, Automation & Data Integration: N8N · Make · Power Query · Microsoft Fabric Data Factory · Dataflows Gen2 · API Integrations · Automated Data Pipelines · Scheduled Data Refresh · Data Synchronization · Workflow Automation Data Connectors & APIs: Windsor ai · Coupler io · Supermetrics · Fivetran · Coefficient · Power My Analytics · SyncHub · Porter Metrics · DataSlayer · REST APIs · Marketing APIs · eCommerce APIs CORE ANALYTICS CAPABILITIES Digital Marketing & Performance Analytics I build marketing intelligence systems integrating Google Ads, Meta Ads, GA4, PPC data, Search Console, CRM platforms, and eCommerce data. Typical analytics include CAC, LTV, MER, ROAS, blended ROAS, conversion rates, customer acquisition costs, attribution analysis, funnel performance, campaign efficiency, media efficiency, and budget allocation. eCommerce & Revenue Analytics I develop revenue and profitability reporting for Shopify, Amazon, WooCommerce, and other commerce platforms. Analytics include gross revenue, net revenue, contribution margin, SKU profitability, AOV, customer cohorts, retention, repeat purchase behavior, demand forecasting, inventory performance, cash-flow planning, and full-funnel revenue intelligence. CRM & Lead Generation Analytics I integrate and analyze CRM and marketing automation data from platforms such as GoHighLevel, Pipedrive, WhatConverts, Klaviyo, and Mailchimp. I build reporting around lead generation, pipeline performance, sales velocity, conversion rates, customer lifecycle, campaign effectiveness, lead quality, and revenue attribution. Inventory, Supply Chain & Operations Analytics I develop operational BI solutions covering inventory turnover, stock-out risk, SKU performance, demand forecasting, purchasing trends, production efficiency, cost variance, supply chain KPIs, and operational forecasting. Healthcare, Hospitality & Real Estate Analytics I have developed analytics solutions for healthcare and clinic operations, including revenue reporting, patient acquisition, claims and billing analytics, and operational KPIs. I also build hospitality and real estate reporting covering occupancy, RevPAR, revenue performance, sales pipelines, and operational performance. WHAT I DELIVER End-to-End Microsoft Fabric Analytics I build modern analytics architectures using Microsoft Fabric components including OneLake, Data Factory, Data Pipelines, Dataflows Gen2, Lakehouse, Warehouse, semantic models, notebooks, SQL analytics, Power BI, and Direct Lake. Solutions can include data ingestion from API