Hire the Best Marketing Automation Strategy Freelancers
in Kenya

Businesses rarely lose revenue because they send too few emails. They lose it when customers disengage throughout the buying journey when follow-up is inconsistent, lifecycle gaps appear, and automation no longer matches customer intent. I'm Peninnah Wainaina an Email & Lifecycle Marketing Specialist who helps businesses diagnose customer journey friction and build lifecycle marketing systems that improve engagement, retention, and revenue. Before recommending another campaign or automation, I believe in understanding why performance is underdelivering. Every project begins with a structured approach: 1. Profile the customer journey to understand how customers move from first touchpoint to repeat purchase. 2. Evaluate lifecycle performance by analysing engagement metrics, segmentation, deliverability, automation, and campaign performance. 3. Notice where customers disengage by identifying conversion friction, weak follow-up, messaging gaps, or opportunities hidden within the data. 4. Nurture through better automation by optimising lifecycle flows, segmentation, personalisation, and customer communication. 5. Yield measurable results through continuous testing, optimisation, and performance analysis. Rather than simply building email flows, I build lifecycle systems that support the entire customer experience. My experience includes managing end-to-end Klaviyo automation for a safari brand and designing ActiveCampaign lifecycle workflows for an international education company, supporting lead nurturing, promotional campaigns, newsletters, and CRM-driven customer engagement. I also bring more than ten years of corporate communications and public relations experience, allowing me to combine analytical thinking with messaging that feels relevant, personal, and human. Services • Lifecycle Email Strategy • Customer Journey Audits • Klaviyo & ActiveCampaign Automation • Welcome, Lead Nurture, Abandoned Cart, Browse Abandonment, Post-Purchase & Win-Back Flows • CRM Management & Lead Pipeline Organisation • Audience Segmentation & Personalisation • Email Campaign Management • A/B Testing & Lifecycle Optimisation • Customer Engagement & Lead Follow-Up • Email Performance Reporting & Insights Platforms & Tools: Klaviyo, ActiveCampaign, Mailchimp, ConvertKit, HubSpot CRM, ManyChat, Meta Business Suite, Canva, ChatGPT, and Google Workspace. If your email marketing isn't delivering the results you expect, let's identify where customers are disengaging, remove the friction, and build a lifecycle strategy that turns more prospects into loyal customers.