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I design scalable digital platforms with complex user flows, multi-role systems, and structured design architecture. Over the past 5 years, I’ve redesigned marketplaces, built SaaS dashboards, and structured fintech transaction experiences that reduced onboarding time by 77%, increased retention by 20%, and improved system clarity across web and mobile. I specialize in: • Multi-user systems (Admin, Vendor, Customer, Expert roles) • Complex onboarding flows • Fintech transaction UX • Design systems & component architecture • Scalable information architecture • Developer-ready Figma files I don’t just design screens. I design structured product systems that reduce friction and support scale. If you're building a SaaS product, marketplace, or fintech platform that needs clarity and strong UX architecture, let’s talk.

It only takes 1 minute to know if I'm the right designer for you. Let's talk about you for a second. I know for a fact that most design problems start long before the first screen is designed. I've learned this after working on products at very different stages. Sometimes there's a founder with an idea that needs to become an MVP. Sometimes there's a SaaS product that has grown complicated over time. Sometimes the product already works, but nobody can quite explain why users keep getting stuck. In all three cases, the temptation is the same: open Figma and start designing. I usually try not to. The interesting part of UI/UX Design, at least for me, is figuring out what needs to happen before the interface exists. Who is using this? What are they trying to do? What does the business need from them? Where does the User Flow break down? What information actually matters? That's where UX Research, User Flows, Wireframing and User Experience Design come in. Figma comes later. And I've seen what that thinking can do beyond the interface itself. I helped take an AI SaaS product from MVP to $500k+ in funding, designing Metacare's website, SaaS dashboard and Figma Design System from the ground up. I've worked on 100+ UI/UX projects across SaaS, FinTech, AI, marketplaces, web and mobile products from early MVPs to established products needing a UX/UI redesign. What I actually do Most of my work sits somewhere between User Experience Design and User Interface Design. I use UX Research, User Flows, Information Architecture and Wireframing to work out the structure, then use Figma, UI/UX Prototyping, Interaction Design and high-fidelity UI Design to bring it together. I've designed 15+ Mobile App Design experiences for iOS and Android, 35+ websites and landing pages, and 20+ SaaS platforms and dashboards covering CRM, analytics, fintech and other data-heavy workflows. I've also worked on 5+ fintech products, where things like savings, credit, payments and transactions have to be understandable before they can be beautiful. And because a design isn't particularly useful if nobody can build it, I've built 10+ Figma Design Systems and component libraries with reusable components, variants, responsive patterns and interaction states for developer handoff. A few things I've learned along the way: ✅ A good interface can make a complicated product feel simple. ✅ A good User Flow can save you from designing twenty screens you never needed. ✅ A good prototype can expose a problem before a developer spends a week building it. ✅ And Usability Testing will occasionally tell you that the thing you were very proud of is the thing users don't understand. That's why my process is deliberately boring: Understand → Structure → Design → Test → Handoff. I start with the product, users, business goals and requirements. Then UX Research, User Flows and Wireframing. Then Figma, Prototyping and high-fidelity UI/UX Design. Then Usability Testing, refinement and a developer-ready handoff. No jumping straight into pixels. Some of the work I'm proud of Metacare: AI SaaS Designed the website, SaaS dashboard and Figma Design System from the ground up, helping take the product from MVP to $500k+ in funding. SWAP: EV Mobility Designed the website experience for an EV mobility platform supporting 50,000+ SWAPs, 400 vehicles, 98% average uptime and ₦100K average monthly savings per rider. Kinder: Car Insurance Redesigned the responsive Web Design and landing page experience, contributing to a 50% increase in website visitors. Fintech Savings & Credit Redesigned the Mobile UI/UX for Stacs, a savings and credit platform offering up to 2× savings as credit, alongside BNPL and RNPL products. The product went on to attract 10,000+ users in its first year, process ₦500M+ in transactions, and facilitate ₦230M+ in savings across the platform. You don't need to have a perfect brief ready. Send me the idea, Figma file, website, MVP or whatever you've got. I'll take a look, ask the questions that actually matter, and we'll figure out whether you need UX Research, Wireframing, UI/UX Design, Mobile App Design, Web Design, SaaS Design, Usability Testing or something else entirely. 📩 There's a good chance you like me already, so click the "Green" message button to shoot me a message and tell me what you're building. Keywords: ui ux designer, ui ux designer figma, ui ux designer website, ui ux designer mobile, ui ux designer app, ui ux designer saas, ui ux designer react, freelance ui ux designer, ui ux expert, figma ui ux designer, ux designer for hire, ui designer for hire, product designer figma, user experience designer, user interface designer, responsive ui ux, clean ui ux design, minimal ui ux, intuitive ui designer, conversion focused ux, user journey expert, figma freelance designer, ui ux audit, design system expert, mobile app ui ux, b2b ui ux design, startup ui ux, web app ui ux, dashboard ui ux, landing page designer,

If users don’t understand your product in seconds, they leave. It’s rarely a “UI issue.” It’s usually structure, flow, and clarity. That’s the gap I focus on. I’m Paul Timilehin, a UI/UX Designer and Framer Developer. I work with founders and businesses to turn complex ideas into clear, usable, and high-performing digital products. I’m typically brought in when: ➡️ A product feels difficult to navigate or overwhelming ➡️ Onboarding loses users too early ➡️ A website looks polished but doesn’t convert ➡️ There’s an idea, but no clear structure yet 🧠 How I approach design I focus on structure before visuals. Understanding what users are trying to do, what’s slowing them down, and how each step connects, then designing experiences that feel simple and natural. Design is not decoration. It’s decision-making. ⚙️ Where I typically help 📍 SaaS platforms & web applications 📍 Dashboards & data-heavy products 📍 E-commerce and conversion-focused websites 📍 Landing pages and marketing sites 📍 Local business websites From early ideas to redesigns and improvements. 🛠 What I do: ✅ UI/UX design for web and mobile ✅ User flows, wireframes, and prototyping ✅ Conversion-focused website design ✅ Design systems and developer-ready files ✅ Framer development (design → live product) I can design and build your website in Framer, so what you see is exactly what goes live — no gaps, no confusion. 📊 Outcomes - Increased conversions by 25% through UX-focused redesign - Reduced onboarding drop-offs by 40% by simplifying flows - Improved development speed with clean, structured design systems 🛠 Tools - Figma - Framer - Prototyping - Jitter - Design Systems - Interaction Design 🤝 What to expect ✅ Clear communication ✅ Structured thinking, not guesswork ✅ Clean, build-ready files or fully built Framer websites ✅ Fast response time (usually within a few minutes) ✅ Recognized on Upwork as Rising Talent If your product feels confusing, underperforming, or not where it should be, or if you have an idea and need help shaping it, I can help. Send me your product or project idea, or say “Hi Paul”, and I will take a look and show you what can be improved.

Your manuscript deserves more than a clean layout...it deserves a book that passes KDP and Lulu review on the first upload. I format, typeset, and design print and eBook interiors that look professional, read smoothly, and meet every platform requirement. Certified Book Editor, Formatter, and EPUB Expert specializing in KDP, Lulu, IngramSpark, and Draft2Digital book interiors for Publishing. What sets me apart is end-to-end ownership: I handle formatting, typesetting, line editing, cover design, and upload prep under one roof, so you never have to coordinate between multiple freelancers or worry about version mismatches. I work in Adobe InDesign, Affinity Publisher, Vellum, Atticus, and Calibre — whichever tool fits your project best. 𝐄𝐯𝐞𝐫𝐲 𝐠𝐫𝐞𝐚𝐭 𝐛𝐨𝐨𝐤 𝐬𝐭𝐚𝐫𝐭𝐬 𝐰𝐢𝐭𝐡 𝐜𝐨𝐮𝐫𝐚𝐠𝐞, 𝐭𝐡𝐞 𝐜𝐨𝐮𝐫𝐚𝐠𝐞 𝐭𝐨 𝐬𝐡𝐚𝐫𝐞 𝐲𝐨𝐮𝐫 𝐢𝐝𝐞𝐚𝐬, 𝐲𝐨𝐮𝐫 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞𝐬, 𝐚𝐧𝐝 𝐲𝐨𝐮𝐫 𝐯𝐨𝐢𝐜𝐞 𝐰𝐢𝐭𝐡 𝐭𝐡𝐞 𝐰𝐨𝐫𝐥𝐝. Writing the manuscript is only half the journey. How that story is presented determines whether readers stay, trust you, and take your message seriously. That’s where I come in. I hold a Certified Book Editor and Formatter credential from Authors Den and have successfully delivered formatting and design projects for authors publishing on KDP, Lulu, and IngramSpark. Every completed project on Upwork has earned a 5-star rating, and I currently carry six active contracts, which is a reflection of the trust authors place in my work. I know how overwhelming self-publishing can feel. One small formatting error can lead to upload issues, poor reviews, or a book that simply doesn’t feel “right” in the reader’s hands. That’s why I approach every project with patience, precision, and respect for your work. Your book isn’t just content, it’s your credibility. Here is what I can deliver for you: ✅ Book formatting and typesetting for Amazon KDP, Lulu, IngramSpark, and Draft2Digital ✅ Print-ready interior layouts — paperback, hardcover, and large-print editions ✅ eBook formatting — EPUB, MOBI, and KFX-compatible files ✅ Line editing, proofreading, and manuscript layout refinement ✅ Fiction, non-fiction, journals, planners, workbooks, and low-content books ✅ Book cover design — paperback wrap and hardcover case files ✅ Author websites and book landing pages built for reader conversion 𝐒𝐨𝐟𝐭𝐰𝐚𝐫𝐞𝐬 𝐈 𝐜𝐚𝐧 𝐟𝐨𝐫𝐦𝐚𝐭 𝐚𝐧𝐝 𝐝𝐞𝐬𝐢𝐠𝐧 𝐰𝐢𝐭𝐡: ✔ Microsoft Word ✔ Adobe Indesign ✔ Affinity Publisher ✔ Calibre for EPUB ✔ Canva ✔ Vellum ✔ Atticus ✔ Adobe Photoshop ✔ Reedsy Book Editor Whether you’re publishing your first book or your tenth, I treat every project with the same level of care and attention to detail. I focus on typography, spacing, margins, flow, and structure to create reader-friendly, print-perfect interiors that feel professional, polished, and enjoyable to read from the first page to the last. I don’t believe in rushing books out the door. I believe in doing it right. Because your readers will judge your book within seconds, and great formatting quietly builds trust, comfort, and authority without saying a word. My goal is simple: to help you publish a book you’re proud to put your name on, one that looks professional, reads smoothly, and stands confidently alongside traditionally published titles. If you are ready to take your manuscript from draft to publish-ready, send me a message and I will respond within a few hours. Let's get your book looking exactly the way it deserves.

🎯 If your product is losing users, I'll show you exactly where before we design a single screen. Top Rated Plus · 149+ projects · 100% Job Success · AI, SaaS, FinTech, Mobile Why Clients Hire Me Over Other Designers Every designer on this platform shows screens. MMStudio shows the product thinking behind them. My process starts with user flow mapping and friction audits before Figma opens. I've shipped 149+ products across AI SaaS, fintech, enterprise platforms, and mobile including a 2-year government AI infrastructure platform that later secured $1M in seed funding, a $3.5M-funded B2B SaaS tool, an AI marketing platform that grew to an estimated $220K in annual revenue, and a consumer app that filled its waitlist without paid acquisition. What I Deliver UI UX Designer Figma: High-fidelity prototypes, wireframes, and production-ready design systems. Every file is developer-handoff ready with components, tokens, and interaction specs. Mobile UI UX Designer: End-to-end iOS and Android app design covering onboarding, returning user flows, and edge states before visual design begins. UI UX Designer SaaS: Dashboard design, admin panels, and B2B SaaS interfaces that reduce cognitive load and accelerate onboarding. Specialisation in AI-native product interfaces. UI UX Designer FinTech: Trading dashboards, wallet interfaces, and financial tools that reduce cognitive friction at the moment of irreversible action. SaaS Investor Demo Package: Figma UI/UX + working Lovable prototype + design system + demo video + live shareable URL. Delivered in 14 days. Built for founders going into raise. My Process Phase 1 — Friction Audit: I study your product, users, and drop-off points before designing anything. Phase 2 — UX Structure: User flows, information architecture, and validated wireframes. Phase 3 — High-Fidelity UI: Complete design system, component library, and interactive prototype in Figma. Phase 4 — Handoff or Launch: Developer-ready files or a live Lovable prototype, your choice. Results UI/UX Designer for ATLAS Traffic Technologies | AI SaaS · Government Infrastructure ✔ Designed 500+ screens across a 2-year engagement for an AI-powered traffic mission-control platform ✔ Designed the platform’s first-version experience, ATLAS subsequently secured $1M in seed funding UI/UX Designer for Waltz AI | AI SaaS · Marketing Automation ✔ Designed product experiences for an AI-powered marketing platform spanning website generation, CRM, analytics, email campaigns, and generative design ✔ Platform grew from launch-stage product to an estimated $220K annual revenue following launch UI UX Designer for HelloTeam (B2B SaaS, Employee Retention) ✔Worked on the product experience for a B2B SaaS platform serving Fortune 1000 companies; ✔HelloTeam has raised $3.5M and ranked #595 on the Inc. 5000. UI UX Designer for FitX Lab (Consumer App, Hardware + Software) ✔ Designed the onboarding flow for a 3D foot scan app with a capped waitlist of 500 founding users ✔ Waitlist filled — zero paid acquisition Product Designer for 360Solutions | AI · SaaS · Enterprise Software ✔ Delivered UI/UX across software products for an AI and full-stack development company ✔ Worked across complex SaaS and enterprise product experiences alongside engineering teams UI UX Designer, UX Designer, UI Designer, Product Designer, SaaS UI UX Designer, Fintech UI UX Designer, Mobile UI UX Designer, eCommerce UI UX Designer, Shopify Website Designer, UI UX Designer Figma, Figma Designer, Web Designer, Website Designer, Dashboard Design, Wireframing, Prototyping, Design Systems, User Flows, Graphic Designer

I design UI/UX for SaaS platforms, AI powered products, and data heavy dashboards, from the first user flow through a clean, developer ready Figma handoff. 🚀 - Increased user engagement for Anni Care by 30% through redesigned onboarding flows - Reduced bounce rate for Liquid C2 by 15% with improved navigation and information architecture My process covers the full range: user flows, wireframing, prototyping, and design systems that actually scale. I've applied this to SaaS dashboards, mobile apps on iOS and Android, and complex interfaces packed with data. I design for real handoff, not just pretty screens, so that means organized component libraries, responsive layouts, and the edge cases, empty states, and error states most designers skip. Why Clients Work With Me ✔️ SaaS & AI Specialist: I focus on dashboards, onboarding flows, and AI integrated experiences for growing tech products ✔️ Figma Expert: design systems, components, variants, auto layout, and interactive prototyping, all second nature ✔️ Developer Ready Handoff: organized files and documented flows so your dev team never has to guess ✔️ AI Augmented Workflow: I use AI tools to move faster on research and iteration, but the design judgment stays mine ✔️ Detail Oriented & Data Driven: usability and conversion focused work backed by real numbers I've worked on SaaS dashboards, fintech and DeFi products, mobile apps, and AI native tools. The unglamorous parts, like edge cases and empty states, get just as much attention from me as the polished screens clients actually see first. Have a SaaS or AI product that needs sharper UX or a fresh interface? Send me a message. Let's talk. 💬