Hello,
I’m a senior performance marketing specialist with 5+ years of hands-on experience managing Google Ads and Meta Ads campaigns for eCommerce, B2C, and B2B businesses.
My background is rooted in Google Ads, where I’ve planned, built, and optimised campaigns across Search, Display, Shopping, and Performance Max. Alongside this, I’ve worked with Meta Ads to support full-funnel acquisition, retargeting, and audience growth strategies.
I don’t just run ads. I focus on building acquisition systems that attract the right users, convert efficiently, and scale sustainably.
Over the years, I’ve managed and scaled paid media campaigns for both fast-growing businesses and large, established brands. This includes high-budget accounts and complex setups for companies such as Nike Strength, IndustrySearch (Australia’s leading B2B platform for industrial equipment and machinery), as well as large eCommerce and lead generation businesses across multiple markets.
These projects involved managing complex account structures, significant monthly ad spend, and performance across different regions, products, and audience types. I’m comfortable working at scale and adapting strategy based on business goals, data, and growth stage.
Google Ads Services
✅ Google Ads Audits
In-depth reviews of account structure (campaigns, ad groups, ads), keyword targeting, search intent, Quality Score, bidding strategy, and conversion tracking.
✅ Campaign Setup & Restructuring
Building Google Ads accounts from scratch or rebuilding existing ones with clean structure, strong keyword strategy, and scalable foundations.
✅ Optimisation & Scaling
Ongoing optimisation focused on search intent, relevant ad copy, efficient budget allocation, bidding strategy improvements, and consistent performance growth.
✅ Management & Reporting
Daily and weekly performance monitoring, proactive optimisation, and clear reporting with insights that connect ad performance to real business outcomes.
Meta Ads Services
✅ Campaign Setup & Targeting
Setup of traffic, lead, and conversion campaigns with accurate tracking and goal alignment.
✅ Audience Strategy & Retargeting
Creation and optimisation of custom audiences, lookalikes, and retargeting flows to support full-funnel performance.
✅ Performance Analysis
Monitoring results, identifying drop-offs, and improving efficiency based on data rather than guesswork.
Tools & Platforms
✅ Google Ads
✅ Google Merchant Center
✅ Google Keyword Planner
✅ Google Analytics & GA4
✅ Google Data Studio / Looker Studio
✅ Meta Ads Manager
How I Work
I’m detail-oriented, reliable, and proactive. I communicate clearly, flag issues early, and focus on long-term performance rather than short-term wins that don’t scale.
If you’re looking for a senior specialist who understands both the technical side of paid media and the bigger picture of customer acquisition, I’d be happy to help.
Pay Per Click Advertising
Search Engine Marketing Strategy
Google Display Network
Campaign Reporting
Google Shopping
Google Ads
PPC Campaign Setup & Management
Campaign Optimization
Internet Marketing
Digital Marketing
Looker Studio
Google Merchant Center
Google Ad Manager
Ruslan L.
Batumi, Georgia
$20/hr
5.0
4 jobs
⭐ I help businesses scale profitably using Google Ads. With over 5 years of experience and $500,000+ in managed ad spend, I build data-driven search, display, and video campaigns that focus on one thing: real ROI.
⭐ As a former Lead Paid Traffic Specialist at a top-tier digital agency, I’ve mastered the complexity of the Google ecosystem. Whether it’s navigating high-competition niches or scaling international e-commerce brands, I focus on precision targeting and lean optimization.
📈 Key Highlights:
- 5 Years of Expertise: specialized purely in Google’s advertising suite for global markets (USA, Canada, Europe).
- $500,000+ Managed Spend: Proven experience handling large-scale budgets with positive returns.
- 100+ Projects in 15 Countries: Deep understanding of Western audience behavior and localized search intent.
- Complex Niches: Extensive track record in E-commerce, Real Estate, Logistics, Proxy Services, and Legal.
🛠 Google Ads Ecosystem:
✔ Search Ads: High-intent keyword strategies & expert copywriting.
✔ Performance Max & Shopping: Scaling E-commerce through smart bidding and feed optimization.
✔ Display & YouTube: Building brand awareness and retargeting funnels.
✔ Tracking & Analytics: Advanced GA4, GTM
🧠 My Approach:
- I don’t just "set and forget." I provide a proactive partnership:
- Deep Audit: Finding wasted spend in your current account.
- Competitor Analysis: Understanding the landscape before spending a cent.
- Continuous Optimization: Constant testing of bid strategies, ads, and landing pages.
🗣 What You Get:
✔ Transparent Reporting: You’ll always know your CPA and ROAS.
✔ Proactive Communication: Quick responses and regular updates.
✔ Strategic Thinking: I align your ads with your actual business goals.
Let’s turn your Google Ads into a predictable growth engine.
📩 Send me a message — I’ll provide a quick audit or a strategy for your next campaign.
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