Hire the Best Product Marketers in Vilnius, LT

Google Ads and Meta Ads media buyer with 7+ years and $15M+ managed. I build the measurement layer too: GA4, GTM, server-side CAPI and reporting on blended MER. Most media buyers optimise to whatever the ad platform reports. Meta and Google both claim the same sale, the numbers stop adding up against Shopify, and budget decisions get made on inflated data. I fix the measurement first, then scale on numbers that survive a finance review. WHO I WORK WITH - Shopify, WooCommerce and DTC ecommerce brands spending $10K to $350K per month - Service and local businesses that need qualified lead flow at a controlled CPL - Accounts where platform reported ROAS and actual revenue no longer reconcile - Brands stuck at a plateau who need an audit before they add more budget METRICS I MANAGE TO - Blended MER and contribution margin, not platform reported ROAS alone - New customer CAC and payback period, not blended CAC that hides retention revenue - CPA and CPL against lead quality and closed sales, not raw form fills - AOV, CVR, LTV by cohort, and repeat purchase rate on the store side - CPM, CTR, hook rate, thumbstop rate and frequency on the creative side - Impression share, search term waste and Quality Score on the search side GOOGLE ADS AND PPC - Search campaigns with high intent keyword clusters and systematic negative keyword governance - Google Shopping and Performance Max, including Merchant Center feed rebuilds for query matching - Bid strategy migration timed to conversion volume thresholds, tROAS and tCPA, plus portfolio strategies - Enhanced Conversions and offline conversion imports so bidding optimises on real revenue - Remarketing, RLSA and YouTube Ads to recover abandoned sessions and lift LTV - Call only and radius targeted campaigns where the conversion is a phone call META ADS, FACEBOOK AND INSTAGRAM - Full funnel builds across cold prospecting, mid funnel engagement and high intent retargeting - Advantage+ Shopping running alongside manual campaigns without cannibalising warm traffic - CBO consolidation, budget pacing and structured scaling that does not reset the learning phase - Value based lookalikes built on purchase value and 90 day LTV instead of broad interest stacking - Creative testing on single variables with defined kill and scale rules on hook, angle and offer - Frequency and creative fatigue management at high spend MEASUREMENT AND TRACKING STACK - GA4 and Google Tag Manager builds from scratch, or forensic cleanup of a broken setup - Meta Pixel and Conversions API with server side events, event deduplication and Event Match Quality above 8 - Consent Mode v2 and first party data collection for signal recovery after cookie loss - Attribution window testing, conversion lag analysis and data driven attribution comparison - UTM taxonomy and governance so every session is traceable to campaign, ad set and creative - Looker Studio and Triple Whale dashboards reporting MER, nCAC and channel contribution in one view - Holdout and geo based incrementality tests where the budget justifies it RESULTS FROM RECENT ACCOUNTS - 30,810 purchases at 3.30 ROAS across 633 Meta campaigns for an organic beauty brand, with the retargeting layer alone at 3.81 ROAS - 30,400 purchases from £625K in Google Ads spend at £0.63 CPC and 3.09% CVR on a £21.71 AOV catalogue - 3,698 conversions over 19 months at A$15.22 cost per conversion and 8.2% CTR for a telehealth provider - £82K in sales in 30 days at 8.26 Meta ROAS after rebuilding a misconfigured pixel and GA4 integration - 2,270 inbound calls in 3 months at £0.29 per call for a UK transport company - 2,415 purchases at 5.61 weighted ROAS with CPA held 27% under target for a fashion brand - Scaled one Meta account from $25K to $150K per month while holding target ROAS - Cut CPA 25% on a DTC account by replacing broad interest stacking with value based lookalikes HOW I WORK - We agree on target ROAS, MER, CPA, CPL and payback period before anything launches - I audit the tracking before the campaigns, because scaling on bad data only loses money faster - Tests run one variable at a time with a defined sample threshold, not gut feel - Budget moves weekly toward winners while CAC stays inside your contribution margin - You get a weekly report and a Loom covering what moved, why it moved, and what happens next TOOLS Google Ads, Merchant Center, Performance Max, YouTube Ads, Meta Ads Manager, Meta Pixel and Conversions API, TikTok Ads, Microsoft Ads, GA4, Google Tag Manager, Looker Studio, Triple Whale, Shopify, WooCommerce, Klaviyo, Microsoft Clarity. I also use ChatGPT and Claude for creative angles, ad scripts and faster account analysis. I have run accounts across the US, UK, EU, Canada and Australia, and I overlap comfortably with both European and North American hours. Send me your store or website URL, your target markets and your current monthly ad spend. I will come back with a short audit covering what your tracking is actually reporting and the

Hi there, thanks for stopping by! With over 12 years in Marketing & Communications, I’m passionate about helping businesses grow. My expertise lies in PR and Influencer Marketing, particularly in the USA and UK markets. Services I Offer: - Influencer Marketing: From strategy development to execution and results reporting. I specialize in securing top influencers and content creators for UGC campaigns, social media ads, marketing initiatives, new product launches, and brand ambassador programs. - Public Relations: Securing media coverage, product features, reviews, interviews, and podcast appearances. Crafting press releases and pitches, both seasonal and evergreen. Experienced with platforms like PressHook, Qwoted, SOS, and Substack. - Affiliate Marketing: Building and managing affiliate programs, scouting partners, and providing reporting. Proficient with platforms like Awin, Skimlinks, and more. - B2B Outreach: Creating meaningful business connections, including new retail partnerships and social responsibility initiatives. Global Reach: Successfully executed campaigns across multiple geographies, with a focus on the USA and UK. Industry Experience: My portfolio spans Fashion, Jewelry, Skincare, Home Goods, Pets Products, Kids’ Toys, Photography, Interior Design, Film, CBD, FinTech, EdTech, Consumer Electronics, and more. Let’s connect and discuss how I can support your project!

I do fixed-cost, goal-oriented projects only. No hourly billing. You need results, I need clear goals. We talk, agree what matters most, split it into steps, review weekly. Two kinds of work. Either you have an idea and nothing built yet, and I build the first real working version and get it live, usually in two to six weeks. Or you already have something half finished, slow or broken, often AI-generated, and I find out what is wrong and get it working properly without shutting your business down. ** How we can work together (fixed rate) ** Architecture audit and tech roadmap: from $1,500. I review what you have, or plan what you want to build, and give you a clear written plan. Ready-to-launch MVP: from $6,000. I take your idea and build a working product ready for your first users or investors. ** A few results ** Built the first version of the backend for a trading marketplace that now moves about 1.5 billion dollars a year. Seven years later the CTO asked me back to help it scale. Built a sales tool together with its CEO that went from zero to 40,000 dollars a month within three months of launch. Built a tool for doctors that handles patient health records under HIPAA rules, on my own, start to finish: servers, admin area, email automation, and the sites doctors and patients use. Co-founded a software marketplace worth 20 million dollars at its peak and ran the technical side. Fifth engineer at a hosting company that grew to 15 million users. ** What I build ** Software products, internal tools that replace slow manual work, and iOS and Android apps with React Native. Recent work spans healthcare, education, online stores, and US sports pool apps like pick em and squares. ** Stack ** Full stack TypeScript: Node.js, React, Next.js, React Native. PostgreSQL, MongoDB, Redis. AWS hands-on for 10+ years, from bare metal to Kubernetes and serverless. AI built into features (OpenAI, Claude, Gemini, custom agents, RAG) and into how I deliver, always with tests and guardrails so speed never costs quality. ** Experience ** Top 3% network at Toptal since 2016. 15+ years delivering for founders, from zero to companies running at billions per year. Master's degree in Physics. I keep communication clear and direct, and I ask the same of you. If you have something you want built, or something built badly you want fixed, send me a message and tell me about it.