💰 Over $41 Million in Ad Spend Managed ⏳9+ Years of Professional Agency Experience
📈 275+ Clients Serviced 🥇 Google Ads & Microsoft Ads certified⭐ Managed budgets from $500 to $1.4 Million per month
I have an agency background with 9+ years of driving success for B2B clients. I’m a professional who drives positive net-returns on your ad dollars through tested and proven tactics for PPC, Google Ads (AdWords), Microsoft Ads (Bing Ads), SEO and LinkedIn Ads. I’m excited to announce I’ve left the corporate agency world in pursuit of delivering exceptional 5-star services directly to my own clients again on Upwork as I did a few of years ago.
⭐⭐⭐⭐⭐ Top-tier ratings for all of my completed jobs (see below)
"Justin has been a great addition to our agency team. We brought him on to fill a critical need during a time of transition for our digital and social media team. Justin was able to seamlessly step into the role and immediately felt like part of the team. Our primary ask for him was to optimize and provide reporting on five campaigns with budgets totaling over $1 million combined. He immediately demonstrated his expertise by improving performance across these campaigns right off the bat and only continued to improve them over the course of our time working together. Not only was his work of high quality, Justin was reliable with project deliverables and prompt at responding to calls or emails.”
"Awesome, strongly recommended, and I say that of few people!"
“It is our opinion that Justin does not settle for anything less than excellence in his work and we would highly recommend him to any company or agency looking for an experienced digital marketer. Thanks for being an awesome teammate, Justin!"
"Justin really came through for me. He has an eye for catching issues on a website and makes recommendations to help you resolve those issues. His advice has elevated the user experience on my site. He is great to work with and I wish him well. Thank you Justin for your great service on my ppc campaigns."
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My Process :
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I start by assessing your goals, whether that's leads, calls, sales, revenue growth MQLs, SQLs, etc. Whatever your goals may be, I then audit your account identifying ways to drive immediate improvements towards achieving those goals. From there I share those findings and move quickly and efficiently to make the necessary changes to get your account on-track for net-positive returns.
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PPC Channels :
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⭐ Google Ads (Adwords)
✅ Google Search
✅ Google Display Network
✅ Google Discovery Ads
✅ Google Local Service Ads
✅ YouTube Video Ads
✅ Google Performance Max
⭐ Microsoft Ads (Bing Ads)
✅ Microsoft Search Ads
✅ Microsoft Audience Network Ads
⭐ Social Media Ads
✅ LinkedIn Ads
✅ Facebook Ads
✅ Instagram Ads
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PPC Industry Experience:
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⏵ B2B SaaS
⏵ Roofing / HVAC / Plumbing / Windows & Doors
⏵ Fintech
⏵ Startups
⏵ Hospitality / Hotels
⏵ Developers & Home Builders
⏵ Real Estate & Housing
⏵ Healthcare / Pharma / Dentistry/ Private Practice / Physicians / Plastic Surgery
⏵ Furniture
⏵ Retailers
⏵ Software
⏵ Finance & CPAs
⏵ Law Firms
⏵ Consumer Products
⏵ E-commerce
⏵ Manufacturing
⏵ Recruiting
⏵ Travel & Tourism
⏵ Non-profits (Google Ad Grants)
⏵ Contractors
And more…
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OPTIMIZATION SPECIALIST
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I focus on metrics that matter such as:
🜂 Return on Ad Spend (ROAS)
🜂 Customer Acquisition Cost (CAC)
🜂 Cost per Marketing Qualified Lead (CpMQL)
🜂 Cost per Sales Qualified Lead (CpSQL)
🜂 Cost per Conversion
🜂 Cost per Acquisition (CPA)
🜂 Cost per Lead (CPL)
🜂 CPC & CPV
🜂 Conv. Value / Cost
🜂 Quality Score
Beyond the metrics, I manage accounts with organization and by using proper A/B testing. Not to mention I have a strong understanding of the necessary benchmarks needed to begin using/testing Google and Microsoft’s automated bid strategies.
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ANALYTICS & TRACKING:
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I am experienced with Google Analytics & GA4 (Google Analytics Certified🥇) and am proficient with Google Tag Manager (GTM). Part of my process is to understand your goals and work with you to apply values to each conversion type/group. I can then help set up your conversion goals/tracking, OR at least guide you on how to do that.
Experience include:
➤ Tracking Tags
➤ Conversion Tags
➤ Javascript Snippets
➤ Variables
➤ Triggers
➤ Data Layers
➤ CallRail
➤ WhatConverts
➤ GoHighLevel Integration
➤ Salesforce Integration
➤ Hubspot Integration
I also offer Call Tracking implementation for most WordPress and Squarespace websites using CallRail or WhatConverts. Ask me if you’d like call tracking or recording added to your campaigns.
I’m obsessed with my work and I’m excited to help businesses grow through digital marketing and PPC advertising.
Let's chat and see how we can help you grow 😊
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