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I’m a developer with a can-do attitude and extensive experience with a variety of game engines and coding languages. My specialties are bug fixing, optimization, and rapid prototyping. I look forward to working together!

PHP Development and Web Server administrative tasks for hire. I know how to feed and care for most servers. Self-employed for the last 20 years, small business owner, and Internet Consultant. Thirty years networking experience, five years with IT for fortune 500 companies, and twenty one installing and managing Linux web hosting servers. My best skills involve the nuts and bolts mechanics. I leverage modern AI development tools to accelerate research, code analysis, debugging, documentation, and repetitive coding tasks. This allows me to spend more of my time on architecture, troubleshooting, and solving the unique problems in your project, rather than on boilerplate or repetitive implementation. Every significant change is reviewed, tested, and validated by me before it reaches production. Proficient in: PHP, Linux, Apache, Networking, CentOS, AlmaLinux, Rocky Linux, Web Hosting, Email Deliverability Troubleshooting, PayPal IPN, cPanel/WHM, WP Engine, phpMyAdmin, PDO, Regular Expressions, (RegEx) many forms of API, Domain Registration and Management, and SSL installation with complete site configuration. Also: Virus or Hack removal, WordPress and PHP Security, Site hardening, WordPress Rest API, Site Speed Optimization, Google Console, PHP 7.x/PHP 8.x Compatibility Preparation, and some SEO. WordPress: WordPress Management, Custom Plugins, Theme and Plugin Modifications, Customizing the WP Dashboard, Speed Updates, Malware Detection and Removal, and WordPress Multisites. Some additional languages: MySQL, HTML, JavaScript, jQuery, CSS, Bash AI-Assisted Development I embrace modern AI development tools as part of my workflow because they help me deliver better results more efficiently. I use AI to accelerate code analysis, troubleshoot complex issues, explore unfamiliar codebases, generate documentation, and automate repetitive development tasks. What AI does not replace is experience. With over 20 years of professional PHP development and Linux server administration, I know how to evaluate suggestions, recognize edge cases, identify flawed approaches, and determine when an AI-generated solution isn't appropriate. Every significant change is reviewed, validated, and tested before it reaches production. AI allows me to spend less time on repetitive tasks and more time solving the problems that require engineering judgment. The result is faster turnaround, more comprehensive analysis, and better documentation—while maintaining the reliability and quality my clients expect. I regularly use AI-assisted development with tools including Devin, Claude, and ChatGPT/OpenAI for: Code analysis and troubleshooting Legacy code exploration and documentation Refactoring assistance API integration and research Test case generation Documentation and technical writing Repetitive coding tasks and boilerplate generation Brainstorming implementation approaches I view AI as another professional tool—much like an IDE, debugger, or version control system. Used responsibly by an experienced developer, it increases productivity while allowing me to focus on architecture, problem-solving, and delivering reliable solutions.

I am an American citizen. English is my native language. Spanish is my second language. German is my third. I have also studied numerous other languages. In addition to software development as a contractor, I tutor students online in both computer science and the English language. I am also a technical writer, and I have authored a book on the C programming language.

For over 20 years, I have delivered expert website reporting and analysis to numerous organizations in the lifestyle, business, luxury, travel, technology, finance, media, medical,legal, and non-profit sectors. Now I get organizations away from spreadsheets and exporting data into Data Visualization. Some time is invested in the design up front. The return on investment comes on the backend when the analysts can analyze the data and make actionable business decisions. I work extensively on Google Tag Manager Implementation and audits. Remember, your data is only as good as the Google Analytics 4 implementation. Note: changes are coming to Google Tag Manager, as Google has decided to change the way tags are implemented for better efficiency. What defines me as a great analyst: curiosity. I dig deep into data to uncover the stories and insights that drive better results for your organization. I am creative; there is no one-size-fits-all analysis for any business. I am compassionate. More clients are treading water with their data, and the goal is to help them level up and improve their organizations. Listening to clients and asking those who, what, when, and why questions helps formulate strategies and scalable solutions. They can be due to website performance, conversion rate issues, or landing page optimization. Each client I engage with knows it is a collaborative process. It is about building a solid business relationship. Over-delivering is part of my core beliefs because there are times when the client is not aware of opportunities to level up identified in the analysis, and having outside expertise provides all stakeholders with new clarity. Does your website have Calendly connected to book appointments? Want to track booked appointments in Google Analytics 4? Want to track which paid campaigns are converting to Calendly appointments? I can implement that for you using Google Tag Manager. Looking to see what traffic is coming from AI and attribute to conversions in Google Analytics 4? There is a tag that can implemented in Google Tag Manager to do that. Overall marketing channel attribution there is now a tag that will close that gap too. Data layer audit there is a tag that will surface all (custom) events. Seeking a better story about your website site content there is a tag from scroll intent. Trying to understand why a user comes back and does take action there is tag to measure repeat page interest. There are tags that will unlock the story of your business based on the data. Let's have that conversation Key skills: Google Analytics 4|GA4 | Data Studio| Data Visualization| Project Management |Web analytics tools |Google Tag Manager| GTM Audits Please read my reviews of prior jobs I have completed. If you have any questions, please feel free to contact me.

I am a US-based Senior PHP & WordPress Developer with 14+ years of experience building, optimizing, and troubleshooting high-performance web applications, SaaS platforms, and e-commerce systems. Since 2011, I’ve helped startups, agencies, and established businesses launch, maintain, and scale their websites—with hundreds of successful projects completed across PHP, Laravel, CodeIgniter, WordPress, WooCommerce, and custom backend systems. I specialize in solving difficult technical problems and improving the stability and performance of existing platforms, including: ✔ Backend Development (PHP / Laravel / CodeIgniter / Drupal) 🔹 API development & integrations 🔹 Authentication, OTP, admin panels 🔹 Cron jobs, queues, logic debugging 🔹 Building secure, scalable backend systems 🔹 Custom PHP development & legacy code modernization 🔹 Payment gateway and third-party API work ✔ WordPress & WooCommerce Expertise 🔹 Custom plugins & theme development 🔹 WooCommerce customization & API integrations 🔹 Database optimization, speed tuning, caching 🔹 Troubleshooting complex site issues 🔹 Migrations, fixes, redesigns, and enhancements ✔ Full-Stack Web Development 🔹 PHP, JavaScript, jQuery, Ajax, JSON, JQuery, ReactJS, VueJS 🔹 Bootstrap, Tailwind, HTML5/CSS 🔹 SaaS development 🔹 Dashboard and UI/UX improvements ✔ Server & Infrastructure Troubleshooting 🔹 VPS / cPanel / Cloudflare / AWS Lightsail / Azure 🔹 Fixing crashes, downtime, SSL, DNS, redirects 🔹 Email deliverability, PHP mailer fixes, MySQL errors ✔ Database & Performance Optimization 🔹 MySQL indexing, query optimization 🔹 High-traffic site improvements 🔹 Fixing slow sites, 500 errors, memory issues ✔ Payment Gateways Integration 🔹 Stripe, PayPal, Braintree, Square, Authorize.net, Klarna ✔ Integrations, APIs & Data Feeds 🔹 REST API development & third-party API integrations 🔹 IDX / MLS real estate data feed integration & customization 🔹 Twilio (SMS, Voice, OTP), Sinch 🔹 Mailgun (Transactional Email) 🔹 Webhooks, automation workflows, custom API endpoints ✔ DevOps & Version Control 🔹 Git, GitHub, Bitbucket, GitLab, JIRA 🔹 Docker for containerized development

With over a decade and a half of hands-on experience as a Certified Google Analytics Professional, I don't just "analyze" data - I transform it into actionable strategies. My expertise? Crafting perfect GA4 configurations, troubleshooting complex implementations, and harnessing the power of Google Tag Manager to capture those crucial custom website interactions. Additionally, I'm adept at utilizing analytics tools such as Looker, Tableau, Sisense, and Power BI to craft compelling visual stories from raw data. 🔍 𝐘𝐨𝐮𝐫 𝐃𝐚𝐭𝐚 𝐂𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞𝐬, 𝐒𝐨𝐥𝐯𝐞𝐝 Struggling with data inconsistencies or integrating info from various sources? Finding it tough to decipher the success metrics of your campaigns? Require enhanced tracking parameters, incisive reports, or the ability to present campaign successes in an articulate manner to clients? Look no further. 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀 (𝗚𝗔𝟰): • Universal Analytics Upgrades: Skilled in upgrading and transitioning to Universal Analytics for comprehensive web analytics. • GA4 Implementations: Expertise in implementing and configuring Google Analytics 4 (GA4) for advanced analytics and user insights. • Enhanced E-commerce Setup: Proficient in setting up enhanced e-commerce tracking in Google Analytics to analyze online shopping behavior. • Goals and Events Configuration: Experienced in defining and configuring goals and events within Google Analytics to measure specific user actions. • Cross-Domain Tracking: Knowledgeable about setting up cross-domain tracking to monitor user journeys across multiple websites. • Filters Implementation: Capable of implementing data filters in Google Analytics to ensure data accuracy and relevancy. 𝗚𝗼𝗼𝗴𝗹𝗲 𝗧𝗮𝗴 𝗠𝗮𝗻𝗮𝗴𝗲𝗿 (𝗚𝗧𝗠): • Installation, Upgrades, and Audits: Expert in setting up, upgrading, and conducting thorough audits of Google Tag Manager (GTM) for seamless data tracking. • E-commerce Tracking: Proficient in implementing e-commerce tracking solutions within GTM to monitor online sales and transactions effectively. • Event Tracking: Skilled in configuring event tracking within GTM to capture user interactions and engagement on websites or digital properties. • Custom Dimensions & Metrics: Experienced in creating custom dimensions and metrics in GTM to tailor data collection and reporting to specific business needs. • Data Layer Support: Capable of harnessing the power of data layers to enhance data accuracy and tracking capabilities in GTM setups. These projects have an hourly rate of $115. • Server-Side Tracking: Knowledgeable about server-side tracking techniques for more advanced and precise data collection. 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗧𝗿𝗮𝗰𝗸𝗶𝗻𝗴: • Facebook: Skilled in setting up and optimizing Facebook conversion tracking for advertising campaigns. • Facebook Conversions API (CAPI): Proficient in integrating and utilizing Facebook Conversions API for precise conversion data. • Google Ads: Experienced in configuring Google Ads conversion tracking to measure campaign success. • Google Ads Enhanced Conversions: Knowledgeable about setting up enhanced conversion tracking for Google Ads. • Bing Ads: Capable of implementing conversion tracking for Microsoft Advertising campaigns. • Pinterest, TikTok, LinkedIn: Competent in setting up conversion tracking for various social media and advertising platforms. 𝗟𝗼𝗼𝗸𝗲𝗿 𝗦𝘁𝘂𝗱𝗶𝗼 (𝗚𝗼𝗼𝗴𝗹𝗲 𝗗𝗮𝘁𝗮 𝗦𝘁𝘂𝗱𝗶𝗼): • Troubleshooting and Issue Resolution: Skilled in diagnosing and resolving issues in Google Data Studio and Looker reports and dashboards. • Custom Dashboard Design: Proficient in designing custom dashboards in Data Studio and Looker for data visualization and reporting. • Data Blending: Experienced in blending data from multiple sources to create comprehensive and insightful reports. • Integration of 3rd Party Add-ons: Knowledgeable about integrating third-party tools like PowerMyAnalytics and SuperMetrics for enhanced reporting capabilities. 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗠𝗲𝗮𝘀𝘂𝗿𝗲𝗺𝗲𝗻𝘁 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆: • Google Analytics Audits: Experienced in conducting in-depth audits of Google Analytics setups to ensure data accuracy and effectiveness. • Google Tag Manager Training: Capable of providing training and guidance on Google Tag Manager usage and best practices. • Data Integrity Problem Solving: Skilled in identifying and resolving data integrity issues to ensure reliable analytics data. • Identification and Definition of Analytic Strategies: Proficient in strategizing and defining analytics approaches aligned with business objectives. • Exploration and Discovery of Google Analytics Goals and Events: Experienced in exploring and discovering meaningful goals and events in Google Analytics to drive insights and decision-making.